At a Glance
- Tasks: Lead marketing strategies for Capri-Sun across Great Britain & Ireland.
- Company: Join a leading kids' drink brand with a mission to bring smiles.
- Benefits: Competitive salary, health insurance, pension scheme, and 25 days annual leave.
- Other info: Hybrid working model with a dynamic team and flat hierarchies.
- Why this job: Make a real impact in a fast-paced environment with growth opportunities.
- Qualifications: 6-8 years of marketing experience in FMCG, preferably food or beverage.
The predicted salary is between 51750 - 63250 £ per year.
We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
The role is based in London with a hybrid working model of three days in the office/customer meetings and two days working from home.
SCOPE
The Senior Marketing Manager GB is a key member of the GB leadership team, responsible for leading the marketing and category strategy across Great Britain & Ireland. You will have ownership of the brand, portfolio and category strategy, translating Capri-Sun's global vision into locally relevant plans that drive sustainable growth. You will lead a team of four marketing professionals and work closely with Sales, Finance, Global Marketing and external agency partners to deliver the full marketing mix and strengthen Capri-Sun's position as a category leader.
RESPONSIBILITIES
- Lead the development and implementation of the brand and category strategy across the GB & I markets
- Translate global brand positioning into locally relevant campaigns, communications and innovations that drive brand growth
- Responsible for developing and executing annual brand plans, ensuring effective implementation and optimisation of marketing investment
- Lead and develop a team of four marketing professionals, providing clear direction, coaching and performance management
- Responsible for managing the marketing budget and evaluating investment effectiveness to ensure strong return on investment
- Drive brand health and business performance through data-driven decision making using Nielsen, Kantar and internal analytics
- Responsible for the development and execution of ATL, BTL, digital and consumer marketing activities together with external agencies
- Oversee portfolio management, packaging strategy and the innovation pipeline for the GB & I markets
- Strengthen category leadership by working closely with Sales and Shopper Marketing to develop customer and consumer-focused solutions
- Monitor market dynamics, consumer trends and competitor activity, identifying opportunities and recommending actions to drive growth
PROFILE
- Minimum 6–8 years of progressive marketing experience within FMCG, preferably within the food or beverage industry
- Strong experience in brand and category management, with a proven track record of developing and executing national marketing strategies
- You have experience translating global brand strategies into locally relevant plans, campaigns and commercial activities
- Strong commercial mindset with experience in budget ownership, investment management and a good understanding of P&L drivers
- You demonstrate strong knowledge of media planning, digital marketing, consumer insights and category management
- You are an experienced people leader with the ability to coach, develop and motivate a high-performing marketing team
- You are a strategic thinker with a hands-on approach and the ability to turn consumer, customer and market insights into action
- You possess strong project management and organisational skills, with the ability to prioritise and deliver multiple projects under pressure
- You have excellent communication and stakeholder management skills and are comfortable influencing senior stakeholders across functions and markets
- You are a self-starter with a results-driven mentality, demonstrating resilience, urgency and a collaborative approach
- You are fluent in English, both written and spoken. German language skills are an advantage but not required
WHAT YOU CAN EXPECT
- Competitive base salary
- Benefits package including pension scheme, life insurance, health insurance and 25 days of annual leave
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world
- Working for the biggest kids drink brand worldwide, being available in 120 markets
- A fast paced company, with an excellent leadership team and high growth ambitions
- Flat hierarchies and lots of opportunity to take leadership
Senior Marketing Manager - Great Britain & Ireland (FTC) in London employer: Capri Sun Group
At our London office, we pride ourselves on being an exceptional employer dedicated to fostering a vibrant work culture that prioritises employee growth and sustainability. As a Talent Acquisition Specialist, you will enjoy a competitive salary, a hybrid working model, and the opportunity to contribute to our mission of bringing joy to children worldwide while working alongside a dynamic international team. Join us in shaping the future of the iconic Capri-Sun brand and be part of a company that values innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Great Britain & Ireland (FTC) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Capri Sun Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Capri Sun Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Capri Sun Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Capri Sun Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Great Britain & Ireland (FTC) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Capri Sun Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Capri Sun Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Capri Sun Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Capri Sun Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Capri Sun Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Capri Sun Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
