At a Glance
- Tasks: Create engaging social media content and manage brand PR to boost awareness.
- Company: Join a leading brand dedicated to bringing smiles to children worldwide.
- Benefits: Flexible hybrid work, global training opportunities, and performance reviews.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Be part of a creative team shaping a beloved brand with real cultural impact.
- Qualifications: 3-5 years in social media and PR, strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink.
We are looking for a Social Media & Brand PR Specialist to join our UK Marketing Team. We operate a hybrid working model: 3 days in the London office / customer meetings and 2 days remote.
SCOPE OF THE ROLE
This role sits at the core of building brand relevance, engagement and cultural impact across social and brand PR touchpoints. The Social Media & PR Specialist is responsible for managing the development and execution of organic social strategy, community engagement & brand PR to drive brand awareness, affinity and growth in Great Britain & Ireland. Working closely with the Brand Manager, cross-functional teams & agencies this role ensures best-in-class execution across owned & earned, while staying ahead of cultural trends and platform developments. The role requires a highly creative, agile and insight-driven marketer who thrives in a fast-paced FMCG environment and can translate strategy into impactful, measurable actions.
YOUR RESPONSIBILITIES
- Social Media Strategy & Content Creation
- Manage the development and execution of the local organic social media strategy aligned with brand objectives
- Own the social content calendar, including planning, copywriting and asset creation
- Ensure all content reflects brand tone of voice and resonates with target audiences
- Collaborate with global teams to ensure consistency with brand guidelines
- Community Management
- Manage day-to-day community engagement across platforms (comments, DMs, interactions)
- Ensure timely and appropriate responses aligned with brand tone and policies
- Trend Monitoring & Social Listening
- Monitor platform updates, digital trends and competitor activity
- Identify emerging cultural moments and translate them into brand-relevant opportunities
- Leverage social listening tools to gather insights and inform strategy
- Cultural Relevance & Real-Time Marketing
- Drive brand participation in culture through reactive and proactive content (together with agency)
- Develop agile content that taps into trends while maintaining brand authenticity
- Social Partnerships & Influencer Collaboration
- Identify and manage social brand partnerships and collaborations
- Manage GBs influencer strategy, from brief to execution: identifying talent, coordinating content, tracking performance in alignment with Brand Manager
- Coordinate deliverables, timelines and approvals with partners and agencies
- Collaborate with creative, and brand teams to deliver integrated campaign support
- Brand PR Execution
- Lead the briefing and execution of brand PR campaigns across consumer and trade channels to deliver press coverage aligned with brand objectives
- Coordinate press outreach, product launches & influencer activity
- Performance Tracking & Reporting
- Track and analyse performance across social, digital and PR channels
- Report on KPIs and campaign effectiveness to key stakeholders
- Paid Social & Campaign Support
- Support the Brand Manager in delivering paid social campaigns
- Contribute to global briefing development, asset coordination and copywriting
YOUR PROFILE
- Bachelor’s degree in Marketing, Business, or a related field
- 3–5 years of experience in GB managing social media, brand communications, and PR within FMCG or consumer goods
- Proven track record in managing social media platforms and creating engaging content
- Experience working successfully with influencers, agencies and cross-functional teams
- Strong project management skills with the ability to manage and deliver multiple projects simultaneously
- Highly organized, structured, and able to prioritize effectively under pressure
- Skilled in simplifying complex tasks and projects to achieve the desired outcomes
- Self-starter with a can-do attitude and strong problem-solving skills
- Results-driven mindset with the ability to turn insights into actionable strategies
- Agile and proactive approach, with a drive to challenge the status quo
- Fluent in English (native speaker level proficiency - written and spoken)
- Advanced MS Office skills; basic SAP knowledge
- Familiar with Google Analytics and social listening tools
- Willing to be in the London office 3 days a week
WHAT YOU CAN EXPECT
- Broad variety of tasks and freedom to act
- Plenty of opportunities to challenge and drive things forward
- Participate in global training and development programmes
- Structured and tracked performance reviews twice a year
- Enjoying taking off together with motivated and professional colleagues
- The chance to shape a loved brand that makes people smile all around the world
- An established and growing company with a strong reputation
- Participate in local benefits programme
- A short and fast recruitment process with maximum three interview rounds
Social Media & Brand Communications Specialist in London employer: Capri Sun AG
Join a vibrant team dedicated to bringing joy to children worldwide with our iconic Capri-Sun brand. We offer a dynamic work culture that fosters creativity and collaboration, alongside opportunities for professional growth through global training programmes and structured performance reviews. With a hybrid working model based in London, you will enjoy the flexibility of remote work while being part of a passionate team that values innovation and cultural relevance.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media & Brand Communications Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Capri Sun AG and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Capri Sun AG are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Capri Sun AG on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Capri Sun AG. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media & Brand Communications Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Capri Sun AG. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Capri Sun AG:Show us that you’ve done your homework! In your application, briefly mention what you admire about Capri Sun AG’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Capri Sun AG
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Capri Sun AG will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Capri Sun AG, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
