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- Tasks: Lead marketing strategy for Capri-Sun in Great Britain & Ireland, driving brand growth and innovation.
- Company: Join a leading kids' drink brand committed to sustainability and fun.
- Benefits: Competitive salary, health insurance, 25 days leave, and a commitment to sustainability.
- Why this job: Make a real impact on a beloved brand while working in a dynamic, fast-paced environment.
- Qualifications: 6-8 years in FMCG marketing with strong brand management skills.
- Other info: Enjoy hybrid working and collaborate with a diverse, high-performing team.
The predicted salary is between 36000 - 60000 £ per year.
We are the company that brings a smile to children's faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids' drink. We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.
As the Senior Marketing Manager GB, you will shape and lead the marketing and category strategy for the UK market. You will translate Capri-Sun’s global vision into a locally relevant strategy, ensuring strong market performance, brand storytelling, and sustainable growth. This role is a key member of the GB leadership team, responsible for defining and executing the brand and category strategy, influencing global initiatives, and driving excellence across marketing disciplines. The Senior Marketing Manager leads a team of four, builds strong cross-functional collaboration with Sales and Finance, and ensures that Capri-Sun remains the category leader and preferred choice among consumers and retailers.
WAYS OF WORKING
We operate a hybrid working model offering flexibility of on-site and remote work (2-3 days in our London office/Customer meetings and 2 days from home).
SCOPE OF THE ROLE
The role lies within our GB & I business unit based in Great Portland Street, in London. You will be working in a high performing and diverse team with a lot of exposure to internal senior stakeholders as well as external agencies. In this role, together with your team, you will be responsible for driving the full marketing mix and category strategy & execution for Capri-Sun in Great Britain & Ireland. You will be a true brand owner with responsibility for brand, portfolio and category management, covering 360 campaign media planning and communications management, performance analysis, in store and trade executions and end to end innovation. It involves close collaboration with the Global Marketing Team, Media Agency Partners, and the GB Sales Team.
RESPONSIBILITIES
- Lead the development and implementation of the Capri-Sun brand strategy & category strategy in the GB & I markets.
- Translate global brand positioning into locally relevant campaigns, communication, and innovations.
- Design and execute annual brand plans, ensuring effective implementation and budget optimization.
- Lead and inspire a team of four marketing professionals, providing clear direction, coaching, and performance management.
- Manage the marketing budget and ensure optimal ROI across all investments.
- Drive brand health and performance through data-driven decision making using Nielsen, Kantar, and internal analytics.
- Develop and execute ATL, BTL, and digital marketing activities with external agencies.
- Oversee portfolio management, packaging strategy, and innovation pipeline for the GB market.
- Strengthen category leadership by working closely with Sales and Shopper Marketing to deliver customer-focused solutions.
- Monitor market dynamics, consumer trends, and competitor activity to identify opportunities for growth.
YOUR PROFILE
- Minimum 6–8 years of progressive marketing experience in FMCG.
- Strong marketing and brand management acumen within FMCG, preferably in beverages or food.
- Proven experience in designing and executing national brand strategies within a global framework.
- Strong commercial mindset with experience in budget ownership and P&L understanding.
- Expertise in media planning, digital marketing, and consumer insights analysis/category management.
- Fluent English (written and spoken). German speaking is an advantage but not required.
SKILLS AND COMPETENCIES
- Strategic and Creative Skills: You are strategic and experienced in marketing strategy development, situational and trend analysis and creative campaign development. You have a strong passion for understanding consumers and brands and are a strategic thinker with hands-on execution capability.
- Project management skills: You’re well organized, structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed, being able to perform under pressure.
- Communication Skills: At Capri-Sun you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, with the ability to simplify and deal with all kinds of different stakeholders cross functionally, across countries and management levels.
- Results driven: You are a "self-starter", adopt a can-do attitude and be creative in the problem-solving. You don’t only focus on your own results, but always do what’s best for the company and the brand. You have the ability to turn insight into action. You drive for results, combining tenacity and urgency, challenging the status quo with an agile mentality.
- Leadership & Team Skills: Strong leadership and team management skills; capable of motivating teams across disciplines. You are always happy collaborating and working cross functionally. You support and coach those around you to partner and deliver the best results.
WHAT YOU CAN EXPECT
- Competitive base salary.
- Benefits package including pension scheme, life insurance, health insurance, 25 days of annual leave.
- A commitment to our sustainability: our ambition is to be the most sustainable kids drink in the world.
- Working for the biggest kids drink brand worldwide, being available in 120 markets.
- A fast paced company, with an excellent leadership team and high growth ambitions.
- Flat hierarchies and lots of opportunity to take leadership.
Senior Marketing Manager - Great Britain & Ireland (FTC) in City of Westminster employer: Capri Sun AG
Contact Detail:
Capri Sun AG Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager - Great Britain & Ireland (FTC) in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn or even in person. Let them know you're on the hunt for a Senior Marketing Manager role. You never know who might have the inside scoop on openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products, especially Capri-Sun. Understand their brand strategy and think about how you can contribute to their mission of bringing smiles to kids' faces. Tailor your answers to show how your experience aligns with their goals.
✨Tip Number 3
Practice your pitch! Be ready to explain why you're the perfect fit for the Senior Marketing Manager position. Highlight your experience in FMCG and your knack for driving brand strategies. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining the team at Capri-Sun. Let's get you that dream job!
We think you need these skills to ace Senior Marketing Manager - Great Britain & Ireland (FTC) in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your relevant experience in FMCG and any specific achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Capri-Sun brand and how your skills can help us achieve our mission. Keep it engaging and personal – we love a good story!
Showcase Your Leadership Skills: As a Senior Marketing Manager, you'll be leading a team. Make sure to highlight your leadership experience and how you've successfully managed teams in the past. We’re looking for someone who can inspire and drive results!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us you’re serious about joining our team at StudySmarter!
How to prepare for a job interview at Capri Sun AG
✨Know Your Brand Inside Out
Before the interview, dive deep into Capri-Sun's brand values, mission, and recent campaigns. Understand how they position themselves in the market and be ready to discuss how you can contribute to their vision of putting smiles on children's faces.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and executed successful marketing strategies in the past. Be specific about your role in these projects and how your strategic insights led to measurable results, especially in the FMCG sector.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll be leading a team. Share experiences where you've inspired and managed teams effectively. Highlight your coaching style and how you've fostered collaboration across different functions to achieve common goals.
✨Be Data-Driven
Capri-Sun values data-driven decision-making. Be prepared to discuss how you've used analytics tools like Nielsen or Kantar to inform your marketing strategies. Bring examples of how data has influenced your decisions and led to successful outcomes.
