Financial Services Social Media Lead (Senior Associate) in Lincolnshire

Location: London or Nottingham - Hybrid Working Pattern: 3 days in-office (Tuesday-Thursday) and 2 days remote.

About the Role

We’re looking for a creative yet analytically-minded individual to take on the exciting role of Social Media Lead, who is ready to hit the ground running and help us to grow the Capital One brand through our social media channels in the UK. This role is key to shaping and influencing how people view Capital One externally, and will lead on developing and executing our social media strategy in the UK.

What you’ll do:

• You will own the overarching strategy for Capital One’s social media presence in the UK: you’ll define the role and content plan for each channel, establishing how the brand shows up authentically on each, whilst ensuring a cohesive narrative and tone of voice.
• Work with the PR and paid media teams in the end-to-end delivery of integrated, multi-channel owned and earned marketing campaigns, from initial briefing to final sign off.
• You’ll particularly own and champion our content creator strategy, identifying the right partners to work with and ensuring content is created that is compliant and on message.
• You’ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability.
• You’ll work closely with international partner teams to ensure compliance with International Brand Governance Standards.
• You’ll brief internal and external creative teams, seeking their expertise on insights like competitor activity or on creative best practice for marketing activity.
• Oversee the production of social media campaign materials, including visual assets and copy, ensuring communications remain on brand and relevant to our audience at all times.
• Reporting on KPIs, including campaign measurement and brand metrics at a regular agreed cadence.
• Form great connections between Brand and wider teams in the business to generate a regular drumbeat of content.
• Own projects end-to-end, both long-term and short-term, seeking out new opportunities to drive impact.

The skills and experience you need

• Ability to be both creative and analytical: you’ll be able to craft creative social media marketing campaigns that are grounded in insight, and be able to navigate data to articulate their effectiveness.
• A strong communicator, both written and verbal, and be able to present the value of social media to internal and external stakeholders in an engaging way.
• Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders.
• A curiosity to stay attuned to the wider landscape of emerging trends and opportunities within social media.
• Experience of managing a busy workload and great organisational skills.
• Experience of working with creative agencies.
• Ability to work in a fast-paced environment, managing multiple projects simultaneously, without losing attention to detail.
• Resilience in your approach, able to overcome setbacks and have a solution-focused mindset.
• Tenacity to grow and develop quickly in role, taking on bigger responsibilities as they arise.
• Demonstrable experience in the development and implementation of an organic social media strategy, preferably in-house.
• Preferred, but not essential - experience of working in financial services or another regulated sector.
• Preferred but not essential - CIPR/CIM qualified.

Where and how you’ll work

This is a permanent position based in our Nottingham or London office. We embrace a hybrid approach to work. You’ll spend three days a week in the office (Tuesday-Thursday), with Monday and Friday being dedicated work-from-home days.

What’s in it for you

We invest in the growth of our people alongside our business. You will have extensive opportunities to learn and develop your career, including access to up to 5,000 in funding for external qualifications. In addition to career development, our comprehensive benefits package is designed to grow with you, ensuring your wellbeing is prioritised at every stage of your career:

• Wealth Future: Competitive pension and performance-based bonus schemes.
• Holidays: Start with 25 days of annual leave, increasing with tenure. Need more? You have the option to buy 5 additional days.
• Health: Access premium care through our private medical insurance.
• Family Support: We champion your milestones with enhanced parental leave.

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. We value diversity, inclusion and belonging at our core.

Capital One is committed to diversity in the workplace. If you require a reasonable adjustment, please contact ukrecruitment@capitalone.com. All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.