At a Glance
- Tasks: Lead and shape Capital One's social media strategy, creating engaging content and managing campaigns.
- Company: Join a top-rated workplace known for its inclusive culture and innovative spirit.
- Benefits: Enjoy competitive pay, extensive career development funding, and a comprehensive benefits package.
- Other info: Hybrid work model with inspiring office spaces and opportunities for personal growth.
- Why this job: Make a real impact on brand perception while working in a dynamic, creative environment.
- Qualifications: Creative and analytical skills with experience in social media strategy and campaign management.
The predicted salary is between 50000 - 60000 £ per year.
Location: London or Nottingham - Hybrid Working Pattern: 3 days in-office (Tuesday-Thursday) and 2 days remote.
About the Role
We re looking for a creative yet analytically-minded individual to take on the exciting role of Social Media Lead, who is ready to hit the ground running and help us to grow the Capital One brand through our social media channels in the UK. This role is key to shaping and influencing how people view Capital One externally, and will lead on developing and executing our social media strategy in the UK.
What you ll do:
- You will own the overarching strategy for Capital One s social media presence in the UK: you ll define the role and content plan for each channel, establishing how the brand shows up authentically on each, whilst ensuring a cohesive narrative and tone of voice.
- Work with the PR and paid media teams in the end-to-end delivery of integrated, multi-channel owned and earned marketing campaigns, from initial briefing to final sign off.
- You ll particularly own and champion our content creator strategy, identifying the right partners to work with and ensuring content is created that is compliant and on message.
- You ll work closely with our performance marketing team to lead social media integration with our wider marketing agenda, including GEO and AI discoverability.
- You ll work closely with international partner teams to ensure compliance with International Brand Governance Standards.
- You ll brief internal and external creative teams, seeking their expertise on insights like competitor activity or on creative best practice for marketing activity.
- Oversee the production of social media campaign materials, including visual assets and copy, ensuring communications remain on brand and relevant to our audience at all times.
- Reporting on KPIs, including campaign measurement and brand metrics at a regular agreed cadence.
- Form great connections between Brand and wider teams in the business to generate a regular drumbeat of content.
- Own projects end-to-end, both long-term and short-term, seeking out new opportunities to drive impact.
The skills and experience you need
- Ability to be both creative and analytical: you ll be able to craft creative social media marketing campaigns that are grounded in insight, and be able to navigate data to articulate their effectiveness.
- A strong communicator, both written and verbal, and be able to present the value of social media to internal and external stakeholders in an engaging way.
- Excellent relationship building skills with the ability to work collaboratively and build trusted relationships with internal and external stakeholders.
- You ll have experience of working with external agencies as an extension of your team.
- A curiosity to stay attuned to the wider landscape of emerging trends and opportunities within social media.
- Experience of managing a busy workload and great organisational skills.
- Experience of working with creative agencies.
- Ability to work in a fast-paced environment, managing multiple projects simultaneously, without losing attention to detail.
- Resilience in your approach, able to overcome setbacks and have a solution-focused mindset.
- Tenacity to grow and develop quickly in role, taking on bigger responsibilities as they arise.
- Demonstrable experience in the development and implementation of an organic social media strategy, preferably in-house.
- Preferred, but not essential - experience of working in financial services or another regulated sector.
- Preferred but not essential - CIPR/CIM qualified.
Where and how you ll work
This is a permanent position based in our Nottingham or London office. We embrace a hybrid approach to work. You ll spend three days a week in the office (Tuesday-Thursday), with Monday and Friday being dedicated work-from-home days.
What s in it for you
We invest in the growth of our people alongside our business. You will have extensive opportunities to learn and develop your career, including access to up to 5,000 in funding for external qualifications. In addition to career development, our comprehensive benefits package is designed to grow with you, ensuring your wellbeing is prioritised at every stage of your career:
- Wealth Future: Competitive pension and performance-based bonus schemes.
- Holidays: Start with 25 days of annual leave, increasing with tenure. Need more? You have the option to buy 5 additional days.
- Health: Access premium care through our private medical insurance.
- Family Support: We champion your milestones with enhanced parental leave.
What you should know about how we recruit
We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it s about what you do, not just what you say. That s why we make our recruitment process fair and accessible. We value diversity, inclusion and belonging at our core.
Our associate-led Business Resource Groups were created to help support our diverse population and include over 10 groups across our offices. Because each Business Resource Group is as unique as the population it serves, they offer a range of activities, networking opportunities, special events and learning programmes to associates. Capital One is committed to diversity in the workplace.
Social Media Lead (Senior Associate) in Derby employer: Capital One UK
At Capital One, we pride ourselves on being a top employer, consistently recognised for our commitment to employee growth and well-being. With a hybrid working model that promotes work-life balance, our Nottingham office features inspiring facilities like an on-site gym and dedicated Learning Loft, ensuring you have the resources to thrive. We offer extensive career development opportunities, a comprehensive benefits package, and a culture of belonging that values diversity and innovation, making us an exceptional place to build your career as a Social Media Lead.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Lead (Senior Associate) in Derby
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best social media campaigns. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company’s social media presence. Bring ideas to the table on how you could enhance their strategy – it shows initiative and creativity!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Social Media Lead (Senior Associate) in Derby
Some tips for your application 🫡
Show Your Creative Side:As a Social Media Lead, creativity is key! Make sure your application reflects your unique style and ideas. Share examples of past campaigns or content that showcase your flair for engaging storytelling.
Be Data-Driven:We love a good mix of creativity and analytics. Highlight your experience with data in your application. Talk about how you've used insights to shape social media strategies and measure success.
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to the role by using keywords from the job description. Show us you understand what we’re looking for and how you fit into our mission.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves. Plus, you’ll find all the info you need about the role and our culture there!
How to prepare for a job interview at Capital One UK
✨Know Your Social Media Inside Out
Before the interview, dive deep into Capital One's social media presence. Familiarise yourself with their tone, style, and recent campaigns. Be ready to discuss how you can enhance their strategy and bring fresh ideas to the table.
✨Showcase Your Analytical Skills
Prepare to discuss specific metrics and KPIs you've used in past roles to measure social media success. Bring examples of how you've used data to inform your strategies and improve engagement, as this role requires a blend of creativity and analytics.
✨Demonstrate Collaboration Experience
Since this role involves working closely with various teams, be ready to share examples of successful collaborations. Highlight how you've built relationships with internal stakeholders and external agencies to achieve common goals.
✨Stay Ahead of Trends
Research current trends in social media and be prepared to discuss how they could apply to Capital One's strategy. Showing that you're proactive and curious about the evolving landscape will demonstrate your passion for the role and the industry.