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- Tasks: Craft and deploy engaging email campaigns using data-driven insights.
- Company: Join a fast-growing FinTech helping small businesses thrive.
- Benefits: Competitive salary, private healthcare, 28 days holiday, and more perks.
- Why this job: Make a real impact on thousands of customers while developing in-demand marketing skills.
- Qualifications: 1-2 years in email marketing or CRM; strong communication and data analysis skills.
- Other info: Hybrid role with a vibrant office culture and excellent career progression opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Capital on Tap was founded with the mission to help small business owners and make their lives easier. Today, we provide an all-in-one business credit card & spend management platform that helps business owners save time and money. Capital on Tap proudly serves over 200,000 businesses across the world and our goal is to help 1 million small businesses by 2030.
We empower you to be innovative and solve complex problems. Take ownership, make an impact, and thrive in our scaling and agile environment. This is a hybrid role based 3 days a week in our Cardiff office.
We are looking for a data-driven CRM Communications Officer/ Analyst to join our team. This is a hybrid role that blends creative storytelling with data-driven marketing. You will not only craft compelling messages but also ensure they reach the right customer at the right time through sophisticated targeting.
Working closely with our Growth Associate and Marketing Manager, you will dive deep into our customer data to understand behaviour and identify key segments for targeted campaigns. A major part of your role will be to master our CRM platform, Customer.io, using it to build, test, and deploy communications across email, SMS, and other channels.
Reporting to our Marketing & Communications Senior Manager, you will gain invaluable experience at the intersection of marketing, data, and technology in a fast-paced FinTech environment. This is a brilliant opportunity for a strong communicator who is eager to develop in-demand technical marketing skills and see the direct impact of their work on hundreds of thousands of customers.
What you will be doing:
- Build, test, and deploy largely email marketing campaigns and automated workflows using our CRM platform, Customer.io.
- Draft, edit, and proofread a wide range of communications, ensuring a high standard of quality.
- Analyse and use customer data to build and refine audience segments for targeted campaigns.
- Monitor campaign performance and assist in preparing reports on key metrics.
- Support A/B testing of subject lines, copy, and calls-to-action to improve effectiveness.
- Collaborate with Product, Operations, and Credit teams to gather information for customer updates.
- Maintain a content calendar for customer communications to ensure a coordinated approach.
What we are looking for:
- Around 1–2 years of commercial experience in email marketing, CRM, growth, or a related role.
- A data-driven mindset i.e. enjoys working with data to understand performance and customer behaviour.
- Experience analysing data or campaign performance (e.g. Excel, SQL, BI tools, CRM reporting), or a strong desire to build these skills.
- Excellent verbal and written communication skills, including copy editing and proofreading.
- Experience with any CRM or email marketing platform is a big plus (e.g. Customer.io, Braze, Hubspot), but a proactive willingness to learn is essential.
What you get in return:
- The opportunity to deliver high-impact projects that will have immediate and noticeable impact on our business.
- A competitive salary and meaningful career progression.
- Private Healthcare, Worldwide Travel Insurance and Dental Cover through Vitality.
- Anniversary Rewards (£250, £500, £750, 4-week Fully Paid Sabbatical).
- Salary Sacrifice Pension Scheme up to 7% match.
- 28 days Holiday (Plus Bank Holidays).
- Annual Learning Budget.
- Enhanced Parental Leave.
- Cycle to Work Scheme.
- Season Ticket Loan.
- 6 Free Therapy Sessions Each Year.
- Dog Friendly Offices.
- Free Drinks and Snacks In Our Offices.
Interview Process:
- 30m initial interview with Talent Partner.
- 45m interview with Marketing & Communications Senior Manager - technical questions and CV walk through.
- Take Home Task, followed by 1 hour final stage interview with Marketing & Communications Senior Manager and CCO.
Other Info:
- Check out our "Top Tips" for interviewing.
- Keep updated on new job opportunities by following us on Linkedin.
- Email careers@capitalontap.com if you have any questions.
Excited to work here? Apply! If you would like to progress your career within our fast growing, profitable fintech then click apply and we will aim to get back to you within 3 working days (during busy periods this could take up to 5 working days).
CRM Communications Analyst in Cardiff employer: Capital on Tap
Contact Detail:
Capital on Tap Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Communications Analyst in Cardiff
✨Tip Number 1
Get to know the company inside out! Research Capital on Tap's mission, values, and recent projects. This will not only help you tailor your conversations but also show that you're genuinely interested in being part of their journey.
✨Tip Number 2
Practice makes perfect! Prepare for the interview by rehearsing common questions related to CRM and email marketing. Use examples from your past experiences to demonstrate your skills and how they align with the role.
✨Tip Number 3
Show off your data skills! Be ready to discuss how you've used data to drive decisions in previous roles. Bring along any relevant metrics or reports to showcase your analytical mindset and how it can benefit Capital on Tap.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reinforce your interest in the position and keep you top of mind for the hiring team.
We think you need these skills to ace CRM Communications Analyst in Cardiff
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the CRM Communications Analyst role. Highlight your relevant experience in email marketing and data analysis, and show us how you can bring value to our team!
Show Off Your Communication Skills: Since this role involves a lot of writing and editing, don’t hold back on showcasing your communication skills. Use clear, concise language and proofread your application to ensure it’s top-notch!
Demonstrate Your Data Savvy: We love data-driven minds! In your application, mention any experience you have with analysing campaign performance or using CRM tools. If you’re eager to learn, let us know that too!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Capital on Tap
✨Know Your CRM Inside Out
Since the role involves mastering Customer.io, make sure you familiarise yourself with its features and functionalities. Prepare to discuss how you've used similar platforms in the past or how you plan to tackle learning curves.
✨Showcase Your Data Skills
Be ready to talk about your experience with data analysis and how it informs your marketing strategies. Bring examples of how you've used data to segment audiences or improve campaign performance, as this will resonate well with the interviewers.
✨Craft Compelling Stories
As a CRM Communications Analyst, storytelling is key. Prepare a few examples of how you've crafted messages that engaged customers. Think about the impact of your communications and be ready to share metrics that demonstrate success.
✨Prepare for Technical Questions
Expect technical questions during your interview, especially regarding email marketing and campaign performance. Brush up on A/B testing methods and be prepared to discuss how you would approach optimising campaigns based on data insights.
