At a Glance
- Tasks: Lead demand generation and drive new logo acquisition for macroeconomic services.
- Company: Join Capital Economics, a leader in economic insights and consulting.
- Benefits: Enjoy 25 days annual leave, hybrid work, and a salary sacrifice pension scheme.
- Other info: Dynamic role with opportunities for professional growth and development.
- Why this job: Be at the forefront of pipeline growth and make a significant impact.
- Qualifications: Proven experience in demand generation and strong collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Capital Economics is seeking a commercially accountable Head of Demand Generation to lead new logo acquisition across its macroeconomic subscriptions, consulting and advisory businesses. The role is essential for pipeline growth and operates at the center of Capital Economics' GTM transformation programme.
The successful candidate will own the end-to-end acquisition engine, partnering with Sales leadership to enhance conversion performance and new logo revenue contribution, while also working with the Digital Acquisition Manager for optimization and analytics.
This position offers a hybrid work environment and numerous benefits, including 25 days annual leave and a salary sacrifice pension scheme.
Head of Demand Generation & Hybrid Pipeline Growth employer: Capital Economics
At Capital Economics, we pride ourselves on being an excellent employer that fosters a dynamic and collaborative work culture. Our commitment to employee growth is evident through our comprehensive benefits package, including 25 days of annual leave and a salary sacrifice pension scheme, all within a hybrid working environment that promotes work-life balance. Join us to be part of a forward-thinking team where your contributions directly impact our success in the macroeconomic landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Generation & Hybrid Pipeline Growth
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Capital Economics. A friendly chat can open doors and give you insights that might just set you apart from other candidates.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your success in demand generation and pipeline growth. This will help you demonstrate your value and how you can contribute to their GTM transformation.
✨Tip Number 3
Be ready for the interview! Research Capital Economics thoroughly and come armed with questions about their current strategies. This shows you're genuinely interested and have done your homework.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Head of Demand Generation & Hybrid Pipeline Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Head of Demand Generation role. Highlight your experience in demand generation and any relevant achievements that showcase your ability to drive new logo acquisition.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've successfully led demand generation initiatives and partnered with sales teams in the past.
Showcase Your Analytical Skills:Since the role involves optimisation and analytics, don’t forget to mention your analytical skills. Give us examples of how you've used data to enhance conversion performance and drive revenue growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Capital Economics
✨Know Your Numbers
As the Head of Demand Generation, you'll need to demonstrate a strong grasp of metrics and analytics. Brush up on key performance indicators related to demand generation and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Strategic Mindset
Capital Economics is looking for someone who can lead new logo acquisition effectively. Prepare examples of past strategies you've implemented that resulted in successful pipeline growth. Be specific about your role and the outcomes.
✨Collaborative Spirit is Key
This role involves working closely with Sales leadership and the Digital Acquisition Manager. Think of instances where you've successfully collaborated across teams to enhance conversion performance. Highlight your ability to work in a hybrid environment and adapt to different team dynamics.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills in real-world scenarios. Prepare to discuss how you would approach challenges in demand generation or pipeline growth. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
