At a Glance
- Tasks: Drive digital conversion performance and optimise user journeys for macroeconomic subscriptions.
- Company: Join Capital Economics, a leader in macroeconomic research with a focus on diversity and inclusion.
- Benefits: Enjoy 25 days annual leave, hybrid working, and a supportive employee assistance programme.
- Other info: Be part of a dynamic team that values diverse perspectives and innovative ideas.
- Why this job: Make a real impact by enhancing digital strategies and improving conversion rates.
- Qualifications: 5+ years in digital acquisition or performance marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Capital Economics is seeking a highly commercial and data-driven Digital Acquisition & Conversion Manager to own digital conversion performance across its macroeconomic subscriptions, consulting and advisory businesses. The role is responsible for optimising the digital acquisition and evaluation journey spanning web experience, landing pages, CTA architecture, behavioural routing, analytics, conversion optimisation and marketing technology execution. Working closely with the Head of Demand Generation, Sales, Product and external specialist agencies, the successful candidate will help build a scalable digital acquisition engine designed to improve inbound conversion efficiency, evaluation progression and new logo pipeline generation. This is a hands‑on operational role combining digital strategy, CRO, analytics, web optimisation and GTM systems coordination.
Key Responsibilities
- Digital Acquisition & Conversion
- Own digital conversion performance across acquisition, evaluation and onboarding entry journeys.
- Improve lead-to-trial, trial-to-engagement and inbound conversion performance.
- Optimise landing pages, CTA architecture, forms, content pathways and user journeys.
- Build structured digital evaluation flows aligned to institutional buyer behaviour and commercial priorities.
- Website, CRO & User Journey Optimisation
- Manage ongoing optimisation of the Capital Economics website and digital evaluation experience.
- Lead CRO initiatives including A/B and multivariate testing across key acquisition and conversion pathways.
- Improve site structure, page performance, user flow and behavioural engagement metrics.
- Work closely with design and development partners to implement conversion‑focused UX improvements.
- Ensure web journeys support both inbound evaluation and sales‑supported acquisition programmes.
- Martech, Analytics & RevOps Integration
- Own digital funnel analytics, attribution visibility and behavioural reporting.
- Work closely with RevOps and Demand Generation lead to improve routing logic, lead qualification and funnel visibility.
- Manage integration and optimisation across Salesforce (SFDC), GA4, Drupal, intent and behavioural signal platforms, marketing automation tooling, reporting and attribution platforms.
- Build dashboards and reporting frameworks focused on conversion efficiency and commercial outcomes.
- Agency & Specialist Management
- Manage external web, SEO, PPC, analytics and development agencies/freelancers.
- Coordinate delivery across multiple specialist partners and internal stakeholders.
- Ensure digital workstreams align to wider GTM priorities, campaign activity and commercial objectives.
- Maintain delivery pace, testing cadence and optimisation roadmaps across digital channels.
- SEO, Paid Media & Performance Optimisation
- Support SEO improvement initiatives including technical SEO, metadata, content structure and search performance.
- Work closely with paid acquisition partners to improve landing page relevance, campaign conversion and attribution quality.
- Help scale digital acquisition performance through ongoing testing and optimisation rather than large‑scale platform replacement.
Requirements
- 5+ years in digital acquisition, CRO, performance marketing or digital optimisation roles.
- Strong hands‑on experience with SFDC, Sales and Marketing Cloud, GA4, Drupal or equivalent CMS platforms, CRO and experimentation tools, marketing automation and analytics platforms.
- Proven experience improving digital conversion performance within complex B2B environments.
- Strong understanding of inbound acquisition, evaluation‑led journeys and behavioural conversion design.
- Experience managing external agencies and specialist delivery partners.
- Highly analytical, commercially minded and comfortable operating across technical and commercial teams.
- Experience within subscription, SaaS, research, data or professional services environments preferred.
Success Measures
- Improved lead‑to‑trial and trial‑to‑conversion performance.
- Increased inbound conversion efficiency and qualified pipeline generation.
- Faster routing and qualification of high‑intent demand.
- Improved attribution, reporting visibility and funnel analytics.
- Increased website conversion performance and engagement quality.
- Delivery of structured optimisation and experimentation roadmap.
Strategic Context
Capital Economics is evolving toward a more integrated demand‑to‑revenue operating model combining sales, inbound acquisition, digital evaluation and lifecycle expansion. The Digital Acquisition & Conversion Manager will play a central operational role in building the digital infrastructure, optimisation capability and behavioural conversion engine supporting that transformation.
At Capital Economics, we are striving to create a diverse workforce and inclusive environment, which we believe are critical to help us make better decisions for the company, our employees, and our clients. A diverse and inclusive workplace makes for more innovative, engaged, and empowered employees, from whom business strength can be derived. This is particularly important in macroeconomic research, which relies on a diversity of views and opinions to be relevant and insightful. Capital Economics is committed to equality, inclusion, and diversity. We encourage applications from all candidates regardless of ethnicity, religion or belief, gender, sexual orientation, age, disability, or gender identity. If you need reasonable adjustments to be made to the application process to ensure you are not at a disadvantage to other candidates, please include this in your cover letter. This is applicable if you have a disability or if you are neurodiverse/hold neurodiverse traits.
Benefits
- Good annual leave (25 days plus your birthday)
- Salary sacrifice pension scheme
- Life assurance
- 24‑hour online GP
- Health Assured (Employee Assistance Programme)
- Hybrid working
- Training & development
- Good additional maternity and paternity policies
- Bike to work scheme
- Thriving social committee
Digital Acquisition & Conversion Manager employer: Capital Economics
Capital Economics is an exceptional employer that fosters a dynamic and inclusive work culture, offering a range of benefits including generous annual leave, a salary sacrifice pension scheme, and comprehensive health support. With a strong focus on employee growth through training and development opportunities, as well as a thriving social committee, the company is dedicated to creating a diverse workforce that drives innovation and engagement in the macroeconomic research field.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Acquisition & Conversion Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to digital acquisition and conversion. The more you rehearse, the more confident you'll feel!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are proactive and engaged. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace Digital Acquisition & Conversion Manager
Some tips for your application 🫡
Show Your Data-Driven Side:Make sure to highlight your experience with data analytics and conversion optimisation in your application. We want to see how you've used data to drive decisions and improve performance in previous roles.
Tailor Your Application:Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we’re looking for.
Be Clear and Concise:When writing your cover letter, keep it clear and to the point. We appreciate straightforward communication, so make sure you articulate your thoughts without unnecessary fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Capital Economics
✨Know Your Digital Metrics
Before the interview, brush up on key digital metrics and analytics tools like GA4 and Salesforce. Be ready to discuss how you've used data to drive conversion performance in previous roles, as this will show your analytical mindset and hands-on experience.
✨Showcase Your CRO Experience
Prepare specific examples of your past work with conversion rate optimisation (CRO). Discuss A/B testing initiatives you've led and the results achieved. This will demonstrate your ability to improve lead-to-trial and trial-to-engagement performance, which is crucial for the role.
✨Understand the User Journey
Familiarise yourself with the concept of user journeys and how they relate to digital acquisition. Be ready to explain how you would optimise landing pages and CTAs to enhance user experience and conversion rates, aligning with Capital Economics' goals.
✨Collaborative Mindset
Since the role involves working closely with various teams and external agencies, highlight your experience in cross-functional collaboration. Share examples of how you've coordinated with design, development, and marketing teams to achieve common objectives, showcasing your teamwork skills.
