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- Tasks: Lead global brand strategy and ensure consistency across markets while maintaining brand integrity.
- Company: Join a leading trading platform with award-winning products and a dynamic team.
- Benefits: Competitive salary, generous time off, health benefits, and remote work options.
- Why this job: Be at the forefront of the digital assets movement and make a real impact.
- Qualifications: 10+ years in senior brand roles, preferably in regulated industries.
- Other info: Enjoy work-life harmony and opportunities for professional growth.
The predicted salary is between 43200 - 72000 ÂŁ per year.
We are a leading trading platform that is ambitiously expanding to the four corners of the globe. Our top-rated products have won prestigious industry awards for their cutting-edge technology and seamless client experience. We deliver only the best, so we are always in search of the best people to join our ever-growing talented team.
Responsibilities:
- Brand authority & governance
- Own the Brand Language OS and brand operating rules
- Act as final approver on brand tone, language, and narrative
- Say “no” to growth-driven pressure that breaks brand discipline
- Prevent drift into hype, urgency, or promotional fintech language
- Lead and govern global agencies (Ogilvy, PR partners, experience partners)
- Translate brand strategy into executable systems for agencies
- Ensure consistency across markets without over-localisation
- Control scope creep and “creative reinvention”
- Work closely with Product, PR, Performance, CRM, Compliance
- Ensure product language, PR narratives, and performance copy align
- Act as the brand counterweight to growth and commercial pressure
- Own brand presence in premium contexts (airports, inflight, FT, institutional media)
- Ensure brand behaviour matches regulated, long-term credibility
- Treat brand as infrastructure, not promotion
Requirements:
- 10+ years of experience in senior brand leadership roles.
- Proven background in regulated or high-trust industries (preferred).
- Experience within financial services, payments, infrastructure, or institutional brands is strongly preferred, including client-side work with brand systems (Landor, Interbrand, Wolff Olins) or major agency networks.
- Demonstrated ability to govern large agencies rather than rely on them for strategy.
- Experience managing and scaling brand across multiple international markets.
- Strong personal authority and confidence to say “no” to senior stakeholders when brand discipline is at risk.
- Exposure to PR, product language, and brand governance, not solely advertising or campaigns.
What you will get in return:
- Competitive Salary: We believe great work deserves great pay! Your skills and talents will be rewarded with a salary that makes you feel valued and motivated.
- Work-Life Harmony: Join a company that genuinely cares about you - because your life outside of work matters just as much as your time on the clock.
- Annual Performance Bonus: Your hard work doesn’t go unnoticed! Celebrate your achievements with a well-deserved annual bonus tied to your performance.
- Generous Time Off: Need a breather? Our annual leave policy lets you recharge and enjoy life outside of work without a worry.
- Employee Referral Program: Love working here? Share the love! Bring your talented friends on board and get rewarded for growing our awesome team.
- Comprehensive Health & Pension Benefits: From medical insurance to pension plans, we’ve got your back. Plus, location-specific benefits and perks!
- Workation Wonderland: Live your digital nomad dreams with 30 extra days to work remotely from anywhere in the world (some restrictions apply). Adventure awaits!
- Volunteer Days: Make a difference! Take two additional paid days each year to support causes you care about and give back to the community.
Be a key player at the forefront of the digital assets movement, propelling your career to new heights! Join a dynamic and rapidly expanding company that values and rewards talent, initiative, and creativity. Work alongside one of the most brilliant teams in the industry.
Applicable for Poland: Our company has an Internal Reporting Procedure. It is available from the Human Resources Department upon request. You may report a violation referred to in the Procedure under the terms specified therein.
(International) Brand Director in London employer: capital.com
Contact Detail:
capital.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land (International) Brand Director in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand values and recent projects. When we show genuine interest and knowledge about the company, it makes a huge difference in how we come across.
✨Tip Number 3
Practice your pitch! We need to be able to articulate our experience and how it aligns with the role. A clear, confident delivery can set us apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing familiar names when we’re reviewing candidates!
We think you need these skills to ace (International) Brand Director in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you connect with our brand values and how you can contribute to our global expansion. Make it personal and relatable!
Tailor Your Experience: Don’t just list your past roles; tailor your experience to highlight how it aligns with the responsibilities of the Brand Director position. We’re looking for specific examples that showcase your ability to govern brands in high-trust environments.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured content that’s easy to read. Avoid jargon unless it’s relevant to the role, and make sure your key achievements stand out!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we love seeing applications come in through our own platform!
How to prepare for a job interview at capital.com
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand values and language. Understand their tone and narrative, as you'll need to demonstrate how you can uphold and govern this brand identity while saying 'no' to any growth-driven pressures that might compromise it.
✨Showcase Your Agency Leadership Skills
Be prepared to discuss your experience in leading global agencies. Bring examples of how you've translated brand strategies into actionable plans and ensured consistency across different markets without over-localisation. This will show that you can effectively manage and govern large teams.
✨Align with Cross-Functional Teams
Highlight your ability to work closely with various departments like Product, PR, and Compliance. Share specific instances where you ensured alignment between product language and brand narratives, demonstrating your role as a brand counterweight to commercial pressures.
✨Demonstrate Your Authority
Prepare to discuss situations where you've had to assert your authority and say 'no' to senior stakeholders when brand discipline was at risk. This is crucial for the role, so showcasing your confidence and decision-making skills will be key to impressing the interviewers.
