Pension Content Copywriter in London

We’re looking for a skilled copywriter to join an award-winning Communications team that specialises in employee and financial communications. This role is ideal for someone who can craft clear, user‐centred content, collaborate effectively with internal technical experts and digital teams, and help raise the standard of copywriting across our existing team. The ideal candidate will be used to adhering to the principles of plain English, GDS and Pension Regulatory Requirements. They will be used to working with a range of other teams (eg, design, product, technical and compliance) to create pension communications that help customers complete journeys and manage their benefits in an intuitive and accessible way.

Key responsibilities

• Content strategy development: Collaborate with designers and stakeholders to develop content that aligns with the goals and objectives of our clients. Conduct content audits and competitor analysis to understand industry best practices and identify opportunities for improvement.
• User-centered content creation: Write user-centred content that addresses the needs, questions, and concerns of pension holders and administrators at various stages of their journey. Craft clear content and actionable messaging for letters, emails, websites, microcopy and instructional materials that can be used across a variety of digital and print channels.
• Clarity and accessibility: Ensure that content is written in plain language and adheres to accessibility standards to accommodate users with diverse literacy levels and abilities. Simplify complex pension-related terminology and concepts into easily understandable language, providing explanations and context where necessary.
• Consistency and tone of voice: Maintain consistency in tone of voice and writing style across all touchpoints of the user journey, reflecting the brand identity and values. Able to help develop a tone of voice, and switch between different styles for different clients.
• Collaboration and iteration: Collaborate closely with UX designers, developers, and stakeholders to integrate content seamlessly into the user interface and user experience. Iterate content based on user feedback, usability testing results, and stakeholder input, refining messaging and language to improve clarity and effectiveness.
• Documentation and guidelines: Document content guidelines, style guides, and best practices to ensure consistency and quality across all content assets. Provide guidance and support to other team members on content-related matters, including content governance, improvement, and consistency.
• Compliance and legal requirements: Ensure that content complies with regulatory requirements and legal obligations related to pensions, financial services, data privacy, and consumer protection. Collaborate with legal and compliance teams to review and approve content for accuracy and compliance with industry regulations.

Skills and experience

Essential

• Proven experience as a copywriter, UX writer, content designer, or similar role.
• Experience working in, or writing about, pensions, financial services, or other regulated environments.
• Strong understanding of user‐centred design and how words shape user experiences.
• Excellent grasp of plain English, accessibility and ability to simplify complex topics for a range of audiences.
• Working knowledge of GDS standards, including writing for GOV.UK and related patterns.
• Ability to work collaboratively within multi‐disciplinary teams.
• Strong organisational skills with the ability to manage multiple tasks and deadlines.
• Confident communicator able to offer guidance and constructive critique.

Desirable

• Familiarity with service design concepts and agile ways of working.
• Experience training or mentoring others in writing or content design.

About Capita Pension Solutions

At Capita Pension Solutions (CPS) we continue to grow and evolve our Strategy & Product function. We are at another exciting point in that evolution, defining and executing CPS’s strategic goals as well as developing the next generation of market leading Products and Services. We have ambitious objectives and plans for 2026 and beyond.

23 days’ holiday (rising to 27) with the opportunity to buy extra leave. Company matched pension, life assurance, a cycle2work scheme, 15 weeks’ fully paid maternity, adoption and shared parental leave, paternity pay of two weeks...and plenty more. Voluntary benefits designed to suit your lifestyle – from discounts on retail and socialising, to health & wellbeing, travel and technology. The opportunity to take a paid day out of the office, volunteering for our charity partners or a cause of your choice. Access to our Employee Network Groups, which represent every strand of diversity and allow colleagues to connect and learn from each other on an open, inclusive platform.

What we hope you’ll do next: Choose ‘Apply now’ to fill out our short application, so that we can find out more about you. We’re an equal opportunity and Disability Confident employer, which means we recruit and develop people based on their merit and passion. We’re committed to providing an inclusive, barrier-free recruitment process and working environment for everyone. If you need the job description or application form in an alternative format (such as large print or audio), or if you’d like to discuss other changes or support you might need going forward, please email Iqbal at or call and we’ll get back to you. For more information about equal opportunities and process adjustments, please visit the Capita Careers website. As part of our commitment to building an inclusive and diverse workforce, we would particularly welcome applications from people who are from Black, Asian and other ethnic minority backgrounds. Access to Work can help candidates with a physical or mental health condition or disability to get support in the hiring process, including communication support at interviews such as a British Sign Language interpreter. If you require this support you can apply for this support.