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- Tasks: Analyse digital pension data to enhance user experiences and track online behaviour.
- Company: Join a forward-thinking team focused on improving digital pension platforms.
- Benefits: Gain valuable experience, training, and opportunities for career growth in a supportive environment.
- Other info: Collaborative culture with a focus on innovation and continuous improvement.
- Why this job: Make a real impact by shaping how members interact with their pensions digitally.
- Qualifications: Experience in web analytics and a passion for data-driven decision making.
The predicted salary is between 30000 - 40000 £ per year.
We are creating a new role within Pensions Digital to help us measure and report on how members use our digital pension experiences. We are looking for a motivated and curious Digital Data Analyst to support the team by tracking online behaviour, measuring engagement, and supporting continuous improvement of our digital platforms.
What you’ll be doing:
- Supporting tagging and measurement of digital journeys (training provided) to understand how members use our platforms.
- Helping to gather, review and analyse data to produce clear insights for the business.
- Assisting with the creation and maintenance of dashboards and reports, primarily using GA4 and Power BI (with support from the existing analyst).
- Working alongside the digital design team and product owners to understand data needs, user journeys and reporting goals for our new pension platform.
- Helping to identify what data is needed to support personalisation and improved member experiences.
- Contributing to testing work during development phases by reviewing early data trends and validating that solutions meet expected outcomes.
- Monitoring live performance once features are launched, spotting issues early and supporting improvements.
Key Responsibilities:
- Work within a team to understand and achieve the critical digital outcomes.
- Work on the existing PowerBI platform bringing in new data and producing new pages and reports for internal stakeholders.
- Identify the digital data required to measure progress against the outcomes.
- Work closely with the Product and UX teams to ensure the data is tagged correctly and identify gaps.
- Work closely with the design team to ensure customer insights are incorporated into designed experiences and forming a compelling story around it.
- Work with cross-functional teams and enable data-driven decisions.
- Improve the process of digital analytics with creative analytics solutions.
- Work with the data architecture team in maintaining data integrity.
- Evaluate site performance and analyse web analytics.
- Develop reporting structure for marketing channels.
- Develop and evolve the reporting suite that keeps stakeholders up to date with progress.
- Use SEO insight and trends to improve performance where necessary.
- Share knowledge to support others.
Skills, Knowledge and Experience:
- Experience in web analytics and knowledge of the digital ecosystem, especially using Microsoft technology or the ability to learn.
- Experience working with pensions data.
- Understanding of the use of data to personalise journeys for the customer and ability to ensure the correct data is tagged to drive the agreed outcomes.
- Understanding of performance marketing channels.
- Search Engine Optimisation - Understanding of site performance and search criteria. Ability to identify solutions to SEO challenges and strive towards an enhanced solution.
- Strong knowledge of statistical concepts and experience in A/B testing hypothesis.
- Strong analytical mindset with experience in digital, data analysis and data visualisation.
- You must be analytical and be comfortable reviewing data to identify challenges in journeys and recommend solutions. You must be able to clearly articulate issues and work with IT on solutions for compelling journey improvement.
Digital Pensions Data Analyst employer: Capita
Contact Detail:
Capita Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Pensions Data Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the pensions and digital analytics space on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to ask for informational interviews. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your data analysis projects, especially those involving GA4 and Power BI. This will give potential employers a taste of what you can do and how you can contribute to their team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of web analytics and the digital ecosystem. Be ready to discuss how you would approach measuring engagement and improving digital experiences. We want to see your analytical mindset in action!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our mission.
We think you need these skills to ace Digital Pensions Data Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Pensions Data Analyst. Highlight your experience with web analytics, data visualisation, and any relevant tools like GA4 and Power BI. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital analytics and how you can contribute to improving member experiences. Be sure to mention any specific projects or achievements that relate to the job.
Show Off Your Analytical Skills: In your application, don’t shy away from showcasing your analytical mindset. Share examples of how you've used data to drive decisions or improve processes in previous roles. We love seeing how you think and solve problems!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it’s super easy – just follow the prompts and submit your materials!
How to prepare for a job interview at Capita
✨Know Your Data Tools
Familiarise yourself with GA4 and Power BI before the interview. Being able to discuss your experience or understanding of these tools will show that you're ready to hit the ground running and can contribute to the team's goals.
✨Understand User Journeys
Take some time to research how digital journeys work, especially in the context of pensions. Be prepared to discuss how you would approach measuring engagement and improving user experiences based on data insights.
✨Show Your Analytical Skills
Be ready to share examples of how you've used data to solve problems in the past. Whether it's through A/B testing or analysing web analytics, demonstrating your analytical mindset will be key to impressing the interviewers.
✨Collaborate and Communicate
Highlight your ability to work with cross-functional teams. Discuss how you’ve collaborated with design or product teams in the past to ensure data needs are met, as this role requires strong teamwork and communication skills.