frog - Martech Strategy Consultant - London

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications. Joining frog means you’ll be joining the “pond,” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community—and the world at large.

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Marketing Senior Consultant. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Marketing & Advertising Technology, and a proven ability to shape, sell and deliver innovative marketing related programmes of work.

You should have some of the following experience:

• Previous experience in an agency or consultancy environment.
• Broad MarTech knowledge from a strategic & business perspective (technical/implementation experience not essential).
• Hands-on experience in driving digital transformation in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.
• Understanding how to turn a set of business objectives into capabilities and map those capabilities to solutions.

It is beneficial to have experience working with marketing technology providers such as Google, Adobe and Salesforce across their product suite & clear understanding of how these can be leveraged to solve client challenges.

Not essential but preferred experience in at least one of the below ecosystems:

• Customer Data Platforms and marketing orchestration platforms such as Tealium, Aprimo, Twilio or ActionIQ.
• Engagement & campaign management tools such as Sprinklr, Hootsuite, Braze, Klaviyo, Eloqua.
• Ad serving platforms such as Xandr, Amazon, DV360 or SSP such Google, Criteo.
• Content and product management systems web content management such as Bynder, Aprimo, Salsify, Contentful & Drupal.

This role is an exciting blend of management consulting skills, mixed with Marketing Technology, Strategy and Operations. You will define modern Marketing Technology and Advertising Technology (MarTech) ecosystems for clients, delivering impactful solutions that improve ROI and enable their marketing strategies, whether focused on productivity, optimization, or engagement. You will engage with clients to understand how they can transform their marketing practices to better influence changes in consumer behaviour through progressive ideas, creativity, and consumer insights. You will help organizations unlock the potential of AI by defining pilots, scaling approaches, and embedding AI into their marketing practices. You will lead multi-disciplinary teams to design, develop and deploy marketing strategies & deliver quality consulting work that meets client commercial and strategic objectives. You will bring expertise in modern technology approaches, deliver and embed capabilities alongside supporting processes, operating models, and governance frameworks. You will evaluate and improve clients’ overall marketing strategies, identifying areas for greater efficiency and designing solutions to enhance campaign performance, streamline operations, and maximize ROI. You will provide objective insights into the strengths and weaknesses of products, tools, and approaches within the MarTech space and Marketing ecosystem overall. You will ensure you and your team remain informed of best practices & emerging marketing trends in topics such as innovations in digital media, data platforms, marketing automation, content & asset management, and social media. You will have experience working in one or more of Consumer Products, Retail, Technology, Utilities, Telco, Public Sector, Financial Services.

A good fit for this role will bring many of the skills, experience, and attributes below:

• Strategic Leader - Capable of managing high-performing teams while delivering impactful approaches that drive measurable results for our clients.
• Experienced seller – proven track record of meeting or surpassing sales targets in previous roles.
• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.
• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.
• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.
• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.
• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working.

It Would Be a Bonus If You Had:

• Experience working with at least one of these platform providers – Google, Facebook, TikTok, Twitter, LinkedIn.
• Commerce platforms such as Criteo, Profitero or Edge and Shopify.
• Foundational AI technology such as Mistral AI, Azure, AWS, LLaMa etc.

If you are submitting a portfolio - our preference is a link included on your CV along with any required passwords. frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.

We don’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring your whole self to work. We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements. Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce as a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained ‘Mental Health Champions’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

We’re also focused on using tech to have a positive social impact. So, we’re working to reduce our own carbon footprint and improve everyone’s access to a digital world. It’s something we’re really serious about. In fact, we were even named as one of the world’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you’ll join a team that does the right thing.

Whilst you will have London as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice. We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem.