Customer Development & Commercial Strategy Director

Why join frog

Since June 2021, frog is part of Capgemini Invent. frog partners with customer-centric enterprises to drive sustainable growth, by building and orchestrating experiences at scale, while harnessing the power of data and technology. We\’re inventing the future of customer experiences by delivering market-defining business models, products, services, brand engagements and communications.

Joining frog means you\’ll be joining the \”pond,\” a global network of studios, each with a thriving in-person and vibrant virtual culture. frogs are curious, collaborative, and courageous, united by our passion for improving the human experience across our areas of expertise, while each bringing our unique and diverse skills and experiences to the table. We draw on our global reach and local knowledge to solve complex problems and create innovative, sustainable solutions that touch hearts and move markets. frogs prize humour, positivity, and community just as highly as performance and outcomes. Our culture is open, flexible, inclusive, and engaging. Working at frog means being empowered to meet the moment, and Make Your Mark on every project, in your studio, your community-and the world at large.

What you will be doing

We are seeking to grow our Customer Transformation consulting practice by hiring a dynamic Customer Development & Commercial Strategy Director. The individual we are looking for must have a sound understanding of Marketing Strategy and Activation, with specific experience in Customer Development & Commercial Strategy and a proven ability to shape, sell and deliver innovative marketing related programmes of work.

You should have some of the following experience:

• Degree educated or equivalent.

• 15+ years\’ experience, preferably in an agency or consultancy environment.

• Experience working as part of/leading a Marketing function or Marketing Consulting team, focused on creating customer-centric growth strategies, driving commercial transformation, and go-to-market strategies and optimisation.

• You have a strong understanding of customer and business development levers, including pricing, trade spend, channel strategy, and digital enablement.

• Experience driving digital transformation in areas such as building marketing strategies, designing future-fit marketing operations, and activating content, data & technology to deliver growth.

• You understand how to turn a set of business objectives into Marketing capabilities and to map those capabilities to solutions.

• You have a proven track record of selling multifaceted programmes of work, across Marketing Strategy, Marketing Technology and Marketing Operations.

• You have a blended skillset and are comfortable analysing both quantitative data and customer insights to build strategic recommendations.

An overview of the role

This blended role spans customer, commercial and marketing strategy. You will jointly be responsible for delivering client engagements, growing our business and developing the team:

• For our clients:

• You will design and implement customer-centric growth strategies that align with business objectives and market dynamics.

• You will lead, manage and deliver on multiple marketing/sector related projects.

• You will collaborate with other senior leaders and experts across frog, Capgemini Invent and wider Capgemini, as well as with externals partners and vendors, to create and implement cutting edge solutions.

• You will collaborate with cross-functional teams within client organisation (e.g., digital, analytics, marketing, operations) to deliver integrated solutions.

• You will build and maintain strong relationships, acting as a trusted advisor to senior stakeholders.

• You will lead multiple, and often concurrent marketing bids.

• You will shape attractive commercial propositions and proposals, often responsible for the scope, budget and resources of the project as well as the expectations and satisfaction of the clients.

• You will drive business development efforts, including proposal development, client pitches, and account growth.

• You will mentor and develop other consultants, contributing to a high-performance team culture.

• You will stay abreast of industry trends and emerging technologies to inform strategic recommendations.

• You will have experience working in one of more of Consumer Products, Retail, Utilities, Financial Services.

As part of your role you will also have the opportunity to contribute to the business and your own personal growth, through activities that form part of the following categories:

• Business Development – Leading/contributing to proposals, RFPs, bids, proposition development, client pitch contribution, client hosting at events.
• Internal contribution – Campaign development, internal think-tanks, whitepapers, practice development (operations, recruitment, team events & activities), offering development.
• Learning & development – Training to support your career development and the skills demand within the company, certifications etc.

What we look for

A good fit for this role will bring many of the skills, experience, and attributes below

• Strategic Leader – Capable of managing high-performing teams while delivering impactful approaches that drive measurable results for our clients

• Pragmatic problem-solver – Focuses on finding practical solutions and reducing complexity to drive results.

• Proactive and flexible – Adopts a hands-on approach to solving problems and adjusts to shifting priorities with ease.

• Collaborative team player – Builds strong relationships and works effectively across diverse stakeholders.

• Excellent interpersonal skills – Builds trust and fosters strong connections with colleagues, clients, and stakeholders.

• Adaptable and agile – Thrives in dynamic environments and embraces modern, agile ways of working

It would be a bonus if you had:

• Understanding of overarching marketing initiatives (e.g. Content production, audience segmentation, activation strategy, etc) – How sales and marketing intersect.

• Experience with specific customer development & Commercial Strategy tools like (Salesforce, PROS, etc)

frog is a global business with teams working from every corner of the world. To help us process your application, please ensure that your application documents (CV, cover letter, portfolio, etc.) are all in English.

We don\’t just believe in inclusion, we actively go out to making it a working reality. Driven by our core values and Inclusive Futures for All campaign, we build environments where you can bring you whole self to work.

We aim to build an environment where employees can enjoy a positive work-life balance. We embed hybrid working in all that we do and make flexible working arrangements the day-to-day reality for our people. All UK employees are eligible to request flexible working arrangements.

Employee wellbeing is vitally important to us as an organisation. We see a healthy and happy workforce a critical component for us to achieve our organisational ambitions. To help support wellbeing we have trained \’Mental Health Champions\’ across each of our business areas. We have also invested in wellbeing apps such as Thrive and Peppy.

CSR

We\’re also focused on using tech to have a positive social impact. So, we\’re working to reduce our own carbon footprint and improve everyone\’s access to a digital world. It\’s something we\’re really serious about. In fact, we were even named as one of the world\’s most ethical companies by the Ethisphere Institute for the 10th year. When you join Capgemini, you\’ll join a team that does the right thing.

Whilst you will have London, Manchester or Glasgow as an office base location, you must be fully flexible in terms of assignment location, as these roles may involve periods of time away from home at short notice.

We offer a remuneration package which includes flexible benefits options for you to choose to suit your own personal circumstances and a variable element dependent grade and on company and personal performance.

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