At a Glance
- Tasks: Transform data into insights to boost marketing performance and student engagement.
- Company: Join UNSW College, a leading education provider in Australia.
- Benefits: Enjoy hybrid work, extra leave, and discounts on study at UNSW.
- Other info: Collaborate with diverse teams and enjoy excellent career growth opportunities.
- Why this job: Make a real impact in a supportive, innovative environment focused on student success.
- Qualifications: Experience in marketing analytics and strong communication skills required.
The predicted salary is between 60000 - 80000 £ per year.
Kensington location, 15 min light rail to Central. Hybrid work model, some days in office, some days from home.
Help shape data driven marketing at one of Australia’s leading education organisations. UNSW College is seeking a commercially minded and analytically driven Marketing Intelligence Specialist to join our Future Students Marketing team. This is an exciting opportunity for a marketing analytics professional who enjoys turning data into actionable insights that improve campaign performance, student engagement, and strategic decision-making.
Working closely with Performance Marketing, Brand & Content, Digital Experience, and Data Insights teams, you’ll play a key role in strengthening a data-driven marketing culture and facilitating research projects for the marketing team while supporting major transformation initiatives across CRM, CDP, and digital experience platforms.
About UNSW College
UNSW College is a registered Higher Education Provider and subsidiary of UNSW. We are committed to student success and opening worlds of possibility through education. We deliver English language, Foundation Studies, Diploma, Pre-Masters and Applied Degrees programs that provide pathways into UNSW Sydney’s globally recognised degrees and career-focused education opportunities. As part of UNSW’s broader strategic vision, we are focused on delivering evidence-based, student-centred experiences supported by strong digital and data capability.
About the Role
As the Marketing Intelligence Specialist, you will:
- Develop and maintain marketing performance dashboards across digital channels, website activity, lead funnels, and content engagement.
- Analyse campaign and audience data to generate actionable insights and optimisation recommendations.
- Partner with Marketing teams to support evidence-based decision-making and strategic planning.
- Serve as the Data Steward for the Future Students portfolio, ensuring data quality, integrity, and governance.
- Collaborate with the Finance Data Insights team to align reporting standards and methodologies across the organisation.
- Contribute to CRM, CDP, and DXP implementation projects by ensuring marketing data requirements are defined and supported.
- Conduct competitor analysis, market scans, and research activities to support marketing and product strategy.
- Coordinate with external research agencies and UNSW MDX Insights teams on research initiatives.
- Facilitate research projects for the marketing team.
- Help build a strong data driven culture through documentation, process improvement, and capability uplift initiatives.
About You
You are curious, commercially aware, and passionate about using data to improve marketing performance and customer experiences.
- Experience in marketing analytics, performance reporting, or insights-focused roles.
- Strong proficiency with analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, and Google Tag Manager.
- Ability to translate complex data into clear, actionable insights for a range of stakeholders.
- Experience managing data quality, governance, or stewardship responsibilities.
- Strong communication, stakeholder engagement, and collaboration skills.
- Excellent organisational skills and attention to detail.
Highly regarded
- Experience with CRM, CDP, or DXP platforms such as Salesforce, Segment, or Adobe Experience Platform.
- Knowledge of higher education or international student markets.
- Experience coordinating research agencies or market research activities.
- Familiarity with lead funnel management and campaign tracking frameworks.
Why join UNSW College?
- Prime location – Modern, light-filled offices in Kingsford, just 15 minutes by light rail from Central.
- Supportive, values-driven culture – People are encouraged to think differently and contribute ideas.
- Extra leave – 3 gifted (paid) days over the end-of-year shutdown.
- Professional development – Up to 50% discount on UNSW Sydney study (conditions apply).
- Wellbeing benefits – Access to Fitness Passport and discounted gym memberships.
Marketing Intelligence Specialist in London employer: Cape York Partnership
UNSW College is an exceptional employer, offering a supportive and values-driven culture that encourages innovative thinking and collaboration. Located in Kingsford, just a short 15-minute light rail ride from Central, employees benefit from a hybrid work model, professional development opportunities, and generous wellbeing perks, including extra leave and discounted gym memberships. Join us to make a meaningful impact in the education sector while enjoying a fulfilling work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Intelligence Specialist in London
✨Tip Number 1
Network like a pro! Reach out to current employees at UNSW College on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into UNSW College's marketing strategies. Show us you know your stuff by discussing how data-driven decisions can enhance student engagement and campaign performance.
✨Tip Number 3
Don’t forget to showcase your analytical skills! Bring examples of how you've turned complex data into actionable insights in past roles. We love seeing how you can make data work for marketing!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're genuinely interested in joining our team at UNSW College.
We think you need these skills to ace Marketing Intelligence Specialist in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Marketing Intelligence Specialist role. Highlight your experience with analytics tools and how you've turned data into actionable insights, as this is what we’re really looking for!
Show Your Passion for Data:We love candidates who are curious and passionate about using data to drive marketing performance. Share examples of how you've used data in previous roles to improve campaigns or customer experiences – it’ll make you stand out!
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. We appreciate a well-structured application!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at UNSW College!
How to prepare for a job interview at Cape York Partnership
✨Know Your Data Tools
Make sure you’re familiar with analytics and reporting tools like Google Analytics, Looker Studio, and Power BI. Be ready to discuss how you've used these tools in past roles to generate insights and improve marketing performance.
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into actionable insights. Think about specific campaigns where your analysis led to improved results, and be ready to share these stories during the interview.
✨Understand the Education Sector
Brush up on your knowledge of the higher education landscape, especially regarding international students. Being able to discuss trends and challenges in this market will show your genuine interest and understanding of UNSW College's mission.
✨Collaborative Spirit
Highlight your experience working with cross-functional teams. Be prepared to discuss how you’ve collaborated with marketing, finance, or research teams to drive data-driven decisions and improve campaign strategies.
