At a Glance
- Tasks: Transform data into insights to boost marketing performance and student engagement.
- Company: Join UNSW College, a leading education provider in Australia.
- Benefits: Enjoy competitive pay, extra leave, and professional development discounts.
- Other info: Work in a modern office just 15 minutes from Central with a supportive team.
- Why this job: Be part of a data-driven culture that shapes the future of education.
- Qualifications: Experience in marketing analytics and strong communication skills required.
The predicted salary is between 30000 - 40000 £ per year.
Kensington location, 15 min light rail to Central. Hybrid work model, some days in office, some days from home.
Help shape data-driven marketing at one of Australia’s leading education organisations. UNSW College is seeking a commercially minded and analytically driven Marketing Intelligence Specialist to join our Future Students Marketing team. This is an exciting opportunity for a marketing analytics professional who enjoys turning data into actionable insights that improve campaign performance, student engagement, and strategic decision-making.
Working closely with Performance Marketing, Brand & Content, Digital Experience, and Data Insights teams, you’ll play a key role in strengthening a data-driven marketing culture and facilitating research projects for the marketing team while supporting major transformation initiatives across CRM, CDP, and digital experience platforms.
About UNSW College
UNSW College is a registered Higher Education Provider and subsidiary of UNSW. We are committed to student success and opening worlds of possibility through education. We deliver English language, Foundation Studies, Diploma, Pre-Masters and Applied Degrees programs that provide pathways into UNSW Sydney’s globally recognised degrees and career-focused education opportunities. As part of UNSW’s broader strategic vision, we are focused on delivering evidence-based, student-centred experiences supported by strong digital and data capability.
About the Role
As the Marketing Intelligence Specialist, you will:
- Develop and maintain marketing performance dashboards across digital channels, website activity, lead funnels, and content engagement.
- Analyse campaign and audience data to generate actionable insights and optimisation recommendations.
- Partner with Marketing teams to support evidence-based decision-making and strategic planning.
- Serve as the Data Steward for the Future Students portfolio, ensuring data quality, integrity, and governance.
- Collaborate with the Finance Data Insights team to align reporting standards and methodologies across the organisation.
- Contribute to CRM, CDP, and DXP implementation projects by ensuring marketing data requirements are defined and supported.
- Conduct competitor analysis, market scans, and research activities to support marketing and product strategy.
- Coordinate with external research agencies and UNSW MDX Insights teams on research initiatives.
- Facilitate research projects for the marketing team.
- Help build a strong data-driven culture through documentation, process improvement, and capability uplift initiatives.
About You
You are curious, commercially aware, and passionate about using data to improve marketing performance and customer experiences.
- Experience in marketing analytics, performance reporting, or insights-focused roles.
- Strong proficiency with analytics and reporting tools such as Google Analytics, Looker Studio, Power BI, and Google Tag Manager.
- Ability to translate complex data into clear, actionable insights for a range of stakeholders.
- Experience managing data quality, governance, or stewardship responsibilities.
- Strong communication, stakeholder engagement, and collaboration skills.
- Excellent organisational skills and attention to detail.
Highly regarded
- Experience with CRM, CDP, or DXP platforms such as Salesforce, Segment, or Adobe Experience Platform.
- Knowledge of higher education or international student markets.
- Experience coordinating research agencies or market research activities.
- Familiarity with lead funnel management and campaign tracking frameworks.
Why join UNSW College?
- Prime location – Modern, light-filled offices in Kingsford, just 15 minutes by light rail from Central.
- Supportive, values-driven culture – People are encouraged to think differently and contribute ideas.
- Extra leave – 3 gifted (paid) days over the end-of-year shutdown.
- Professional development – Up to 50% discount on UNSW Sydney study (conditions apply).
- Wellbeing benefits – Access to Fitness Passport and discounted gym memberships.
Hybrid Marketing Intelligence Specialist: Data-Driven Growth in London employer: Cape York Partnership
UNSW College is an exceptional employer, offering a prime location in Kingsford just 15 minutes from Central, and a supportive, values-driven culture that encourages innovative thinking and idea contribution. Employees benefit from extra leave during the end-of-year shutdown, professional development opportunities with significant discounts on UNSW Sydney study, and access to wellbeing benefits such as discounted gym memberships, making it an ideal place for those seeking meaningful and rewarding employment in the education sector.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid Marketing Intelligence Specialist: Data-Driven Growth in London
✨Tip Number 1
Network like a pro! Reach out to current employees at UNSW College on LinkedIn or through mutual connections. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Prepare for the interview by diving deep into UNSW College's values and recent projects. Show us that you’re not just another candidate, but someone who genuinely cares about shaping data-driven marketing in education.
✨Tip Number 3
Bring your data game! Be ready to discuss specific examples of how you've turned data into actionable insights in past roles. We love candidates who can demonstrate their analytical prowess with real-world results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team.
We think you need these skills to ace Hybrid Marketing Intelligence Specialist: Data-Driven Growth in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in marketing analytics and data-driven decision-making. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Data Skills:Since this role is all about turning data into insights, be sure to mention your proficiency with tools like Google Analytics and Power BI. We love seeing examples of how you've used data to improve campaign performance or student engagement.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to read through your experiences and skills. Remember, clarity is key!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Cape York Partnership
✨Know Your Data Tools
Familiarise yourself with analytics and reporting tools like Google Analytics, Looker Studio, and Power BI. Be ready to discuss how you've used these tools in past roles to derive actionable insights and improve marketing performance.
✨Showcase Your Analytical Mindset
Prepare examples of how you've turned complex data into clear, actionable insights. Think about specific campaigns where your analysis led to improved engagement or performance, and be ready to share these stories.
✨Understand the Marketing Landscape
Research UNSW College and its position in the higher education market. Be prepared to discuss current trends in marketing analytics and how they can apply to their strategies, especially in relation to student engagement and campaign optimisation.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, think of examples that highlight your collaboration and stakeholder engagement skills. Be ready to explain how you’ve successfully partnered with others to achieve common goals in previous positions.
