At a Glance
- Tasks: Lead Capco's global digital marketing strategy and drive measurable business growth.
- Company: Capco, an inclusive employer and leader in business and technology consulting.
- Benefits: Competitive salary, private medical insurance, hybrid working, and generous holiday allowance.
- Other info: Collaborative environment with continuous learning and career growth opportunities.
- Why this job: Shape the future of digital marketing at a top consultancy and make a global impact.
- Qualifications: 12+ years in digital marketing with strong leadership and technical expertise.
The predicted salary is between 80000 - 100000 £ per year.
This job is with Capco, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.
Please do not contact the recruiter directly.
Global Head of Digital Marketing
Location
London, United Kingdom (Hybrid) |
Practice Area
Corporate Services |
Dept.
Marketing |
Type
Permanent
The Role
We are seeking an experienced and commercially driven
Global Head of Digital Marketing to lead Capco's global digital marketing strategy, technology, and performance.
Based in London, this senior leadership role is responsible for defining and delivering best-in-class digital marketing programmes that strengthen Capco's brand, drive measurable business growth, and create exceptional digital experiences across our global markets.
Working closely with senior marketing leaders, regional stakeholders, technology teams, and executive leadership, you will shape the future of Capco's digital ecosystem, ensuring our platforms, channels, and technologies support our commercial ambitions while delivering seamless, data-driven customer journeys.
This role combines strategic leadership with deep technical expertise, requiring someone who can confidently lead global digital transformation initiatives, optimise marketing technology investments, and build high-performing international teams in a fast-paced consulting environment.
What You'll Do
- Define and execute Capco's global digital marketing strategy, aligning digital programmes with business objectives and long-term growth priorities.
- Lead the planning, execution, and optimisation of integrated digital marketing campaigns across owned, earned, and paid channels, delivering measurable pipeline and revenue impact.
- Own Capco's global digital ecosystem, ensuring websites, marketing automation, social media, analytics, and digital experience platforms operate effectively and evolve to meet changing business needs.
- Develop and optimise customer journeys across digital touchpoints, using data, analytics, experimentation, and personalisation to improve engagement and conversion.
- Lead global paid media strategy across search, social, display, and emerging channels, maximising performance through continual optimisation and ROI measurement.
- Provide strategic leadership for marketing technology, including platform procurement, implementation, integration, governance, migration, and ongoing optimisation.
- Partner with IT, Data, Security, and external vendors to ensure digital platforms remain secure, scalable, compliant, and aligned with enterprise architecture.
- Ensure all digital marketing activity complies with applicable global and regional regulatory, privacy, accessibility, and governance requirements.
- Build and lead a high-performing global digital marketing team, developing capability across multiple regions while fostering collaboration, innovation, and continuous improvement.
- Manage relationships with external agencies and technology partners, ensuring delivery excellence, commercial value, and innovation across all engagements.
- Partner with senior business leaders and executive stakeholders to deliver strategic digital initiatives, including executive communications and leadership visibility programmes where required.
- Establish digital marketing KPIs, reporting frameworks, and performance dashboards, using insights to continuously optimise investment and business outcomes.
- Collaborate closely with regional marketing teams to balance global consistency with local market relevance and execution.
What We're Looking For
- Bachelor's degree or equivalent professional experience.
12+ years' experience leading digital marketing within professional services, management consulting, financial services, insurance, fintech, or related industries.
- Proven success developing and delivering enterprise-scale digital marketing strategies that drive brand awareness, client engagement, pipeline growth, and commercial performance.
- Advanced technical expertise across digital marketing platforms, website technologies, marketing automation, analytics, paid media, CRM integrations, and digital experience platforms.
- Demonstrable experience leading global digital marketing teams across multiple countries or regions, with strong people leadership and coaching capabilities.
- Extensive experience managing complex marketing technology procurement, implementation, migration, and optimisation programmes.
- Strong stakeholder management skills with the ability to influence senior executives and collaborate across marketing, technology, and business leadership teams.
- Excellent analytical capability with experience translating marketing data into actionable business insights.
- Outstanding communication, presentation, and relationship management skills.
- Technical Expertise
Strong experience across enterprise digital marketing platforms and technologies, including:
- Sitecore, Adobe Experience Manager (desirable)
- Enterprise CMS platforms
- Hub Spot
- Oktopost
- Sprout Social
- Google Analytics and digital analytics platforms
- Marketing automation technologies
- Paid search and paid social advertising platforms
- Major social media platforms including Linked In, You Tube, X, Instagram, Facebook, and emerging channels
Experience integrating digital platforms with CRM, marketing automation, analytics, and enterprise technology ecosystems is highly desirable.
- Bonus Points For
- Experience delivering executive office digital engagement and communications programmes.
- Experience leading digital transformation within a global consulting or professional services organisation.
- Strong understanding of SEO and GEO website performance optimisation, and digital experience management.
- Knowledge of AI-powered marketing technologies, automation, and emerging digital capabilities.
- Experience working within complex global matrix organisations.
- Familiarity with enterprise accessibility standards (including WCAG), GDPR, regional privacy regulations, and international digital compliance requirements.
- Why Join Capco
- Shape and lead the global digital marketing strategy for one of the world's leading business and technology consultancies.
- Influence senior leadership and help define the future of Capco's digital presence and client experience.
- Lead enterprise-scale digital transformation and marketing technology initiatives with global impact.
- Work alongside talented marketing, technology, and consulting professionals in a collaborative and entrepreneurial environment.
- Access continuous learning, professional development, and career growth opportunities while driving meaningful business outcomes.
Benefits
- Competitive salary and performance-related bonus
- Private medical insurance
- Pension scheme
- Hybrid working model with London headquarters
- Life assurance and income protection
- Generous holiday allowance
- Learning and development programmes
- Employee wellbeing initiatives
- Access to a wide range of employee benefits and discounts
- Next Steps
Applications close by Wednesday 22nd with CV reviews being completed by the 25th of July.
Successful candidates will be contacted for interviews for W/C 27th July - there is expected to be 3-4 interviews with a decision to be communicated by W/C 10th August.
Global Head of Digital Marketing employer: Capco
Capco is an excellent employer for those looking to make a significant impact in the banking sector, particularly in London where innovation meets tradition. With a strong focus on employee growth through professional training and a supportive work culture that values collaboration and stakeholder engagement, Capco ensures that its team members are well-equipped to lead transformative projects. The hybrid working model further enhances work-life balance, making it an attractive place for professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Global Head of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Capco and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Capco are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Capco on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Capco. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Head of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Capco. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Capco:Show us that you’ve done your homework! In your application, briefly mention what you admire about Capco’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Capco
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Capco will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Capco, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
