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- Tasks: Build and manage a pipeline of mid-market sales opportunities with a focus on AI and automation.
- Company: Capably, a forward-thinking tech company revolutionising business operations.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Fast-paced startup culture with a focus on collaboration and success.
- Why this job: Join us to sell innovative technology that transforms businesses and drives real impact.
- Qualifications: Experience in B2B sales, particularly in SaaS or AI products, with strong communication skills.
The predicted salary is between 50000 - 70000 ÂŁ per year.
At Capably, we’re building technology that helps businesses operate more efficiently, eliminating complexity and friction with seamless automation. As a Sales Representative, Mid-Market at Capably, you’ll help define how we win with a critical segment of the market. You’ll be responsible for building a pipeline, running a sharp sales process, and helping mid-market customers understand why Capably is the right platform for deploying AI in production. This is not a transactional sales role. You’ll need to understand customer workflows, identify high-value use cases, and sell a product that sits at the intersection of AI, automation, and enterprise software. The role requires a strong commercial instinct, disciplined execution, and the ability to turn market curiosity into real opportunities and revenue.
Build Pipeline and Close High-Value Opportunities
We believe strong sales are not about pitching AI in the abstract—it’s about showing customers how specific workflows can be improved in a way that is credible, urgent, and commercially meaningful. You’ll lead outbound and inbound conversations with mid-market prospects, qualify opportunities, run demos, manage stakeholders, and move deals forward with pace and precision. You’ll work closely with leadership, marketing, and solutions teams to refine messaging, improve targeting, and strengthen how Capably shows up in the market. Internal discussions already point to the importance of a clear outbound strategy, stronger pipeline-building discipline, and narrower use-case-led messaging rather than broad “AI” language. Capably is also explicitly positioning itself strongly in the mid-market rather than pushing down toward SMB.
- Build and manage a pipeline of mid-market opportunities through outbound, inbound, and partner-led activity
- Run a high-quality sales process from the first meeting through proposal, negotiation, and close
- Understand prospect workflows and translate Capably’s platform into specific business value
- Deliver strong demos and commercial conversations tailored to customer priorities
- Partner with marketing and leadership to sharpen messaging, targeting, and go-to-market execution
- Work cross-functionally with solutions and customer teams to ensure smooth handoff and strong early customer momentum
Your work will help Capably turn a repeatable go-to-market motion into a scalable revenue engine. You’ll play a key role in expanding our footprint with high-value customers while helping shape how we sell a category-defining product. Capably’s company narrative already emphasises repeatable GTM motion, measurable gains on real enterprise workflows, and demand that exceeds current deployment capacity—so the quality of sales execution matters directly to growth.
Success in this role means combining hustle with judgment. You’ll need to know how to prospect intelligently, qualify rigorously, and keep deals moving without overselling or creating noise. The best people in this role are commercially sharp, organised, credible with customers, and able to connect product capability to real operating problems. By staying close to the market and close to the product, you’ll help Capably strengthen its position as the enterprise AI automation platform for companies that want reliable, repeatable results in production. Your ability to build trust, create urgency, and close the right opportunities will be essential to our next phase of growth.
What You Bring:
- Strong experience in B2B sales, preferably in SaaS, enterprise software, or AI-related products
- A track record of building pipelines and closing deals in a mid-market environment
- Ability to run a disciplined sales process across multiple stakeholders and longer sales cycles
- Strong discovery, demo, objection-handling, and commercial communication skills
- Comfort selling a complex product by anchoring on concrete use cases and business outcomes
- High ownership, strong follow-through, and the ability to operate well in a fast-moving startup
- Experience with workflow automation, AI products, or consultative sales is a strong plus
Your work will help Capably win the right customers, sharpen its go-to-market motion, and build a stronger commercial engine around a product with real differentiation. If you’re excited to sell something ambitious, technically credible, and genuinely useful, we’d love to hear from you.
Sales Representative, Mid-Market, EMEA in London employer: Capably
Contact Detail:
Capably Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Representative, Mid-Market, EMEA in London
✨Tip Number 1
Get to know the company inside out! Research Capably’s products, values, and recent news. This will help you tailor your conversations and show that you’re genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to referrals—who doesn’t love a good foot in the door?
✨Tip Number 3
Practice your pitch! Be ready to explain how you can add value to mid-market customers using Capably’s platform. Focus on specific use cases and outcomes to demonstrate your understanding of their needs.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Use this opportunity to reiterate your enthusiasm for the role and mention any key points from your conversation that highlight your fit.
We think you need these skills to ace Sales Representative, Mid-Market, EMEA in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your B2B sales experience, especially in SaaS or AI-related products. We want to see how your skills align with building pipelines and closing deals in a mid-market environment.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re excited about Capably and how you can help us turn market curiosity into real opportunities. Show us your understanding of customer workflows and how you can translate our platform's value.
Showcase Your Sales Process Skills: In your application, give examples of how you've run disciplined sales processes before. We’re looking for candidates who can manage multiple stakeholders and navigate longer sales cycles, so don’t hold back on those success stories!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Capably
✨Know Your Product Inside Out
Before the interview, make sure you understand Capably's platform and how it fits into the AI and automation landscape. Familiarise yourself with specific use cases and workflows that the product improves. This will help you demonstrate your ability to connect the product's capabilities to real business problems during the interview.
✨Prepare for Role-Play Scenarios
Expect to engage in role-play scenarios where you'll need to showcase your sales process. Practice running a demo or handling objections as if you were speaking to a mid-market prospect. This will not only show your sales skills but also your understanding of the customer’s needs and how to address them effectively.
✨Showcase Your Pipeline-Building Skills
Be ready to discuss your experience in building and managing a sales pipeline. Prepare examples of how you've successfully qualified leads and moved deals forward in previous roles. Highlight your disciplined approach to sales and how you maintain momentum throughout longer sales cycles.
✨Demonstrate Commercial Instinct
Capably is looking for candidates with strong commercial instincts. Be prepared to discuss how you've identified high-value opportunities in the past and how you turned market curiosity into revenue. Use specific examples to illustrate your ability to create urgency and build trust with customers.