Senior Behavioural / Cultural Analyst in London

Senior Behavioural / Cultural Analyst in London

London Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
Canvas8

At a Glance

  • Tasks: Lead innovative research projects to uncover consumer behaviour insights.
  • Company: Join Canvas8, a dynamic team passionate about understanding people and culture.
  • Benefits: Enjoy flexible working, 29 days holiday, and personal development opportunities.
  • Other info: Collaborative environment with a focus on diversity and inclusion.
  • Why this job: Make a real impact on brands like Nike and Google while exploring cultural trends.
  • Qualifications: 4+ years in consumer behaviour and strong project management skills required.

The predicted salary is between 45000 - 55000 £ per year.

Are you fascinated by human culture and behaviour? Are you a strategic thinker with a passion for brands, innovation and consumer behaviour? If so, we have an exciting opportunity for you as a Senior Behavioural Analyst in London. This is an opportunity to join a dynamic close-knit team focused on revealing the “why” behind consumer behaviour. You'll be leading exciting projects, collaborating with brilliant people, and delivering impact for clients like Nike, Google, Lego, Mindshare and Universal Music.

About us

We are Canvas8, a strategic insights practice with offices in London, NYC, LA, Singapore and Manila. We help our clients understand people so they can make better business decisions. Our work investigates the hidden insights in everyday life – from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go-to besties – and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.

About the role

This role is for a remarkable Senior Behavioural Analyst with 4+ years of relevant experience. You will be responsible for pioneering and leading innovative research and analysis across consultancy projects and through the Canvas8 Membership. As part of the Consultancy team, you’ll be researching cultural, social and technological shifts as well as changes in industry. The research is incredibly varied. One day you might be speaking to a scientist about the psychology of doom scrolling, the next you might be pouring over data to discover why teenagers have stopped playing sports. You should have ambition, drive, be personable and willing to get stuck in – leading strategic research projects, conducting analysis to solve client challenges, managing timelines and budgets, workshopping findings, designing deliverables, and debriefing clients. You’ll need to excel at project leadership and project management, thinking creatively, and problem-solving, have great awareness of cultural trends, be emotionally intelligent, naturally curious about people, and have exceptional analytical, written and communication skills.

The day-to-day

  • Leading large-scale mixed methodology insight projects
  • End-to-end project management: from design to delivery
  • Working across editorial and consultancy projects
  • Presenting concise analysis, insights, trends and ideas in inspiring formats
  • Researching consumer behaviour, trends and shifts using innovative methods
  • Delivering seamless project coordination
  • Managing timelines, deliverables and budgets
  • Working across cultures with potential travel
  • Leading and mentoring junior team members

About you

You are experienced in consumer behaviour, cultural analysis, strategy and research. However, your key strength is your ability to organise and analyse research and communicate clear insights that solve strategic problems. You will be a brilliant writer and editor, comfortable with quantitative and qualitative research and analysis – and a great communicator, on paper and in person. You can unlock powerful insights across different sources, be confident interviewing people, and parsing data, be genuinely interested in the world around you, and be capable of telling inspiring stories. Well-organised, you are comfortable leading complex projects from start to finish, directing others, managing timelines and budgets, and problem-solving. Finally, you’ll excel in clarity of analysis and creating inspiring deliverables – from ethnographic documentaries to engaging workshops and high-quality written reports.

  • 4+ years experience with blended research methodologies and analysis
  • Proven commercial consulting experience at project-leading
  • Ability to generate actionable insights from research
  • Excellent project management skills
  • Culturally aware (experience in different cultures is desirable)
  • Commercially astute, and able to pick out the nuances of clients' business challenges
  • A lateral thinker with an eye for spotting patterns and cultural shifts across industries
  • Excellent editorial and written skills, and an ability to distil complexity into plain English
  • Well-organised and proactive
  • Great client management skills
  • Curious, collaborative and tenacious
  • Adept at resolving challenges and being quick at finding smart solutions

Hybrid working with flexible start times

29 days paid holiday (including bank hols) plus a festive half day at the end of the year

Work from anywhere for up to two weeks per year

Pension, life insurance, cashback private health plan and cycle scheme

Access to physical and mental wellbeing support, including two ‘Mental Wealth’ days each year and access to 24/7 GP support

Personalised career development plan and ongoing training

Interest-free Life Unlock Loan for life’s bigger moments

Dependant leave for those times when your family needs you most

Summer Fridays, seasonal perks and regular socials to keep things fun

Buddy system to support you as you settle in

Long service awards to celebrate your milestones with us

A friendly and welcoming team (pooches included)

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences – race, gender, age, and beyond – fueling our creativity and competitive edge. Shape your future with us, where diversity isn't just a value, but a key to our success.

Senior Behavioural / Cultural Analyst in London employer: Canvas8

Canvas8 is an exceptional employer that fosters a collaborative and inclusive work culture in the heart of London. With a focus on employee growth, we offer personalised career development plans, flexible working arrangements, and a range of benefits including generous holiday allowances and wellbeing support. Join our passionate team where your strategic insights can make a meaningful impact on world-class brands while enjoying a supportive environment that values diversity and creativity.

Canvas8

Contact Details:

Canvas8 Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Senior Behavioural / Cultural Analyst in London

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Join local psychology associations or groups where professionals gather. Whether it’s workshops, conferences, or social events, connecting with others in the field can lead to job opportunities and insider info on unadvertised openings.

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Create a blog or a LinkedIn page where you share insights about psychology theories or current trends. This not only showcases your knowledge but can help you connect with like-minded professionals and potential employers.

Apply Directly Through Our Website

When you find a role like Senior Behavioural / Cultural Analyst at Canvas8, make your application stand out by applying directly through our website. This gives you a better chance to be seen by hiring managers. Plus, tailor your application to highlight your passion for psychology and relevant experiences!

We think you need these skills to ace Senior Behavioural / Cultural Analyst in London

Consumer Behaviour Analysis
Cultural Analysis
Strategic Thinking
Research Methodologies
Project Management
Data Analysis
Communication Skills

Some tips for your application 🫡

Tailor Your CV with Relevant Experience:In psychology, it’s crucial to highlight your relevant experience, such as internships, research projects, or any volunteer work in mental health settings. Make sure to include specific roles and responsibilities, demonstrating how you've applied theoretical knowledge in real-world situations—this is what gets us excited!

Show Off Your Academic Achievements:Given the nature of psychology, we want to see your academic journey laid out clearly. Include your degree(s), grades, and any specialised courses or certifications that set you apart. If you've got published papers or presentations at conferences, be sure to mention them—it shows your commitment to the field!

Personal Statement: Make It Count:Your personal statement is your chance to shine! Share insights about why you’re passionate about psychology and how this role at Canvas8 connects with your career goals. Be honest about your motivations and what you hope to learn—this is key for a full-time position and helps us gauge your fit in our team!

Focus on Soft Skills in Your Application:Psychology is as much about people as it is about theories. Highlight your soft skills such as communication, empathy, and teamwork in your application. These traits are essential in our field and will help us see how you connect with others, so don't hold back in showcasing them!

How to prepare for a job interview at Canvas8

Brush Up on Key Psychological Theories

Before stepping into the interview with Canvas8, revisit key psychological theories that are relevant to the role, like cognitive behavioural therapy or humanistic psychology. Expect to discuss these during your interview, as they want to see how you apply theory to practice.

Bring Real-Life Case Studies

Prepare a couple of case studies or anecdotes that demonstrate your practical experience in psychology. Whether it’s handling a difficult client or designing a psychological assessment, these stories will highlight your skills and help you stand out in your full-time interview.

Familiarise Yourself with Ethical Guidelines

Get comfy with the ethical guidelines set by the British Psychological Society. Be ready to chat about how you ensure ethical practice in your work, as this is crucial in the psychology field, and Canvas8 will be keen to know you’ve got integrity.

Showcase Your Continuous Learning

Since you're going for a full-time gig, it’s essential to demonstrate your commitment to ongoing professional development. Bring up any workshops, courses, or readings you’ve engaged in recently. This shows Canvas8 that you’re not just there for a job, but genuinely passionate about the field.