Growth Marketing Manager (Outbound)

If you love playing with tech tools, get a buzz from a brilliant email and know how to turn raw data into a pipeline of warm leads, we want to talk to you. We’re looking for a Growth Marketing Manager (Outbound) to join our close-knit Sales team in London. This is your chance to own our outbound sales engine, running the tech and writing the copy that opens doors with major global brands. Whether you come from a B2B demand generation background, a fast-paced agency scene or a tech‑led sales development role, this is an opportunity to take on a broader role and make a real impact. We’re looking for someone who loves the challenge of managing data, testing new ideas and keeping things organised. You’ll be joining an inclusive team where your ideas are valued, and you’ll play a massive part in how Canvas8 grows.

About us: We are Canvas8, a strategic insights practice with offices in London, NYC, LA, Singapore and Manila. We help our clients understand people so they can make better business decisions. Our work investigates the hidden insights in everyday life – from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go‑to besties – and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.

About the role: This role is all about powering our outbound marketing. You will completely own outbound sales execution on behalf of our sales team, focusing heavily on cold outreach and driving sales qualified leads (SQLs). You’ll live in our tech tools every day – building prospect lists in Clay, setting up smart campaigns in Lemlist and writing sharp copy that gets replies. Sitting right between Sales and Brand Marketing, you’ll report to the Senior Manager of Global Sales Engagement and will have plenty of freedom to run and improve our campaigns. Success here means keeping our data clean, testing what works and delivering a steady stream of booked meetings for the sales team.

Day-to-day:

• Build and maintain enriched prospect lists inside Clay, including custom data points and buying intent‑triggered workflows.
• Design and execute cold outreach campaigns in Lemlist – from copy to send schedule to reporting.
• Write sharp, personalised outreach copy across email and LinkedIn that cuts through the noise.
• Own campaign performance – open rates, reply rates, booked meetings – and iterate accordingly.
• Work with sales to sharpen targeting, messaging and sequencing over time.
• Training and upskilling the sales team on the effective cold outreach process.
• Collaborating with sales and brand marketing teams to ensure consistency of approach and that outbound messaging is in alignment with the broader content calendar.

About you: You are data‑driven and love the technical side of growth marketing. You use your analytical mindset to build and improve multi‑channel campaigns across Clay, Lemlist and HubSpot. Instead of guessing, you let hard data guide your choices – constantly tweaking lists, schedules and targeting to boost conversion rates and grow our pipeline. As a great writer, you know exactly how to get a reply from a crowded inbox. You craft sharp, personalised copy that connects with busy decision‑makers. You can easily switch up your tone and hooks for different audiences and funnel stages, ensuring every single email is premium, well‑researched and completely on‑brand. Thriving on collaboration, you easily connect our sales and marketing teams. You translate commercial priorities between departments, working closely with Brand and Operations to keep our messaging and tech stack aligned. You love working with autonomy, keeping projects moving forward under your own steam.

Requirements:

• 2‑5 years of experience running outbound marketing or demand generation campaigns, ideally in a B2B SaaS or fast‑paced agency environment.
• Proven track record of building and launching multi‑channel campaigns from scratch.
• Experience working closely with sales teams to drive pipeline and hit SQL targets.
• Hands‑on experience using Clay and Lemlist or SmartLead.
• Proficient with HubSpot CRM, including managing workflows, clean data and performance reports.
• Brilliant copywriting skills with a knack for writing cold emails that get replies.
• Data‑driven mindset, using open, reply and meeting metrics to quickly improve campaigns.

Benefits:

• Hybrid working with flexible start times.
• 29 days paid holiday (including bank holidays) plus a festive half day at the end of the year.
• Work from anywhere for up to two weeks per year.
• Pension, life insurance, cashback private health plan and cycle scheme.
• Access to physical and mental wellbeing support, including two ‘Mental Wealth’ days each year and access to 24/7 GP support.
• Personalised career development plan and ongoing training.
• Interest‑free Life Unlock Loan for life’s bigger moments.
• Dependant leave for those times when your family needs you most.
• Summer Fridays, seasonal perks and regular socials to keep things fun.
• Buddy system to support you as you settle in.
• Long service awards to celebrate your milestones with us.
• A friendly and welcoming team (pooches included).

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences—race, gender, age, and beyond—fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.