At a Glance
- Tasks: Own our outbound sales engine, crafting compelling emails and managing data to drive leads.
- Company: Join Canvas8, a strategic insights practice with a diverse and inclusive team.
- Benefits: Enjoy hybrid working, flexible hours, and 29 days paid holiday.
- Other info: Collaborate with sales and marketing teams to align messaging and drive success.
- Why this job: Make a real impact in a dynamic role that blends creativity and data-driven marketing.
- Qualifications: 2-5 years in outbound marketing, strong copywriting skills, and experience with tech tools.
The predicted salary is between 40000 - 50000 £ per year.
If you love playing with tech tools, get a buzz from a brilliant email and know how to turn raw data into a pipeline of warm leads, we want to talk to you. We’re looking for a Growth Marketing Manager (Outbound) to join our close-knit Sales team in London. This is your chance to own our outbound sales engine, running the tech and writing the copy that opens doors with major global brands.
Whether you come from a B2B demand generation background, a fast-paced agency scene or a tech‑led sales development role, this is an opportunity to take on a broader role and make a real impact. We’re looking for someone who loves the challenge of managing data, testing new ideas and keeping things organised. You’ll be joining an inclusive team where your ideas are valued, and you’ll play a massive part in how Canvas8 grows.
About us: We are Canvas8, a strategic insights practice with offices in London, NYC, LA, Singapore and Manila. We help our clients understand people so they can make better business decisions. Our work investigates the hidden insights in everyday life – from the psychology behind the rise of absurdism in media, and teenagers’ obsession with romantasy and fan fiction, to why AI companions are becoming Gen Z’s go‑to besties – and makes them meaningful for brands. Our team is a blend of disciplines and skills, from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.
About the role: This role is all about powering our outbound marketing. You will completely own outbound sales execution on behalf of our sales team, focusing heavily on cold outreach and driving sales qualified leads (SQLs). You’ll live in our tech tools every day – building prospect lists in Clay, setting up smart campaigns in Lemlist and writing sharp copy that gets replies. Sitting right between Sales and Brand Marketing, you’ll report to the Senior Manager of Global Sales Engagement and will have plenty of freedom to run and improve our campaigns. Success here means keeping our data clean, testing what works and delivering a steady stream of booked meetings for the sales team.
Day-to-day:
- Build and maintain enriched prospect lists inside Clay, including custom data points and buying intent‑triggered workflows
- Design and execute cold outreach campaigns in Lemlist – from copy to send schedule to reporting
- Write sharp, personalised outreach copy across email and LinkedIn that cuts through the noise
- Own campaign performance – open rates, reply rates, booked meetings – and iterate accordingly
- Work with sales to sharpen targeting, messaging and sequencing over time
- Training and upskilling the sales team on the effective cold outreach process
- Collaborating with sales and brand marketing teams to ensure consistency of approach and that outbound messaging is in alignment with the broader content calendar
About you: You are data‑driven and love the technical side of growth marketing. You use your analytical mindset to build and improve multi‑channel campaigns across Clay, Lemlist and HubSpot. Instead of guessing, you let hard data guide your choices – constantly tweaking lists, schedules and targeting to boost conversion rates and grow our pipeline.
As a great writer, you know exactly how to get a reply from a crowded inbox. You craft sharp, personalised copy that connects with busy decision‑makers. You can easily switch up your tone and hooks for different audiences and funnel stages, ensuring every single email is premium, well‑researched and completely on‑brand.
Thriving on collaboration, you easily connect our sales and marketing teams. You translate commercial priorities between departments, working closely with Brand and Operations to keep our messaging and tech stack aligned. You love working with autonomy, keeping projects moving forward under your own steam.
Requirements:
- 2‑5 years of experience running outbound marketing or demand generation campaigns, ideally in a B2B SaaS or fast‑paced agency environment
- Proven track record of building and launching multi‑channel campaigns from scratch
- Experience working closely with sales teams to drive pipeline and hit SQL targets
- Hands‑on experience using Clay and Lemlist or SmartLead
- Proficient with HubSpot CRM, including managing workflows, clean data and performance reports
- Brilliant copywriting skills with a knack for writing cold emails that get replies
- Data‑driven mindset, using open, reply and meeting metrics to quickly improve campaigns
Hybrid working with flexible start times. 29 days paid holiday.
Growth Marketing Manager (Outband) in London employer: Canvas8 Ltd
Canvas8 is an exceptional employer that fosters a collaborative and inclusive work culture, where your ideas are not just heard but valued. As a Growth Marketing Manager in London, you'll enjoy the benefits of hybrid working, flexible hours, and 29 days of paid holiday, all while having the opportunity to make a significant impact on our outbound sales strategy. With a focus on employee growth and development, you will thrive in an environment that encourages innovation and creativity, making it a rewarding place to advance your career.
