At a Glance
- Tasks: Lead SEO strategy for Pexels and Pixabay, optimising millions of search pages.
- Company: Join Canva, a dynamic platform for free visual content.
- Benefits: Equity packages, flexible leave, and a Vibe & Thrive allowance.
- Other info: Collaborate with product and engineering teams to drive impactful SEO strategies.
- Why this job: Shape the future of SEO in a fast-paced, innovative environment.
- Qualifications: Expertise in technical SEO and experience with large-scale content libraries.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Programmatic SEO Lead - Pexels & Pixabay. This role focuses on designing and scaling programmatic SEO architecture that serves millions of search pages, supports large content libraries, and adapts to rapid product development at Canva.
Responsibilities
- Lead the SEO strategy across Pexels and Pixabay — driving long-term, sustainable growth through search.
- Own technical SEO architecture: optimize internal linking, crawlability, page performance, structured data, and indexation across millions of programmatic pages.
- Collaborate with product and engineering to shape roadmaps that improve SEO foundations without compromising user experience or platform performance.
- Integrate SEO strategy with product development, ensuring new experiences — such as AI search interfaces — are optimized for SEO.
- Prepare platforms for discovery in LLM-driven search: optimize entity relationships, structured data, canonicalization, and embedding strategies to increase relevance in conversational and generative search engines.
- Audit, diagnose, and resolve complex SEO issues—from content duplication to JavaScript rendering to international targeting.
- Build scalable systems to monitor search visibility, page performance, crawl health, and competitive benchmarking.
- Stay ahead of algorithm updates and search interface shifts, particularly those driven by Google’s AI Overviews, ChatGPT-style browsing, and vertical-specific LLM agents.
You\'re probably a match if
- You have deep expertise in technical and programmatic SEO, ideally for platforms with large-scale content libraries like media libraries, marketplaces, or aggregators.
- You’ve managed millions of landing pages and owned the end-to-end SEO infrastructure that supports them.
- You understand SEO data pipelines, structured data (such as Schema.org), and how crawl and index mechanics work at scale.
- You collaborate fluently with engineering and product teams, and can build a strong business case for SEO investments.
- You’re comfortable using tools like Screaming Frog, Ahrefs, Google Search Console, Log File Analysis, BigQuery, or similar.
- You thrive in ambiguity and know how to drive SEO strategy forward in fast-changing environments.
About The Team
We’re looking for a strategic and highly technical Programmatic SEO Lead to lead the development, optimization, and evolution of search-driven user acquisition across two of the world’s largest platforms for free visual content: Pexels and Pixabay. This role isn’t about content calendars or writing blog posts — it’s about designing and scaling programmatic SEO architecture that serves millions of search pages, supports massive content libraries, and adapts to rapid product development. You’ll partner closely with product, engineering, and data teams to ensure our search footprint is healthy, resilient, and constantly improving — bringing new users and creators to our platforms at scale.
What\'s in it for you?
Achieving our big goals motivates us to work hard — and we do — but you\'ll experience moments of magic, connectivity and fun woven throughout life at Canva. We also offer a range of benefits to support your success in and outside of work. Here\'s a taste of what\'s on offer:
- Equity packages - we want our success to be yours too
- Inclusive parental leave policy that supports all parents and carers
- An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup and more
- Flexible leave options that empower you to be a force for good, take time to recharge and support you personally
Check out lifeatcanva.com for more info.
Other Stuff To Know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!
Please note that interviews are conducted virtually.
Seniority level
- Entry level
Employment type
- Contract
Job function
- Marketing and Product Management
Industries
- Software Development and IT Services and IT Consulting
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Programmatic SEO Lead - Pexels & Pixabay in London employer: Canva
At Canva, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our employees to thrive both personally and professionally. With flexible working arrangements, generous benefits like equity packages and an inclusive parental leave policy, we ensure that our Canvanauts have the support they need to achieve their goals while enjoying a fulfilling work-life balance. Join us in our mission to redefine design and experience the magic of collaboration and innovation in our dynamic team based in Austria.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic SEO Lead - Pexels & Pixabay in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canva and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canva are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canva on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canva. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Programmatic SEO Lead - Pexels & Pixabay in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canva. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canva:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canva’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canva
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canva will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canva, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
