At a Glance
- Tasks: Lead partnerships to boost Canva's growth and brand presence in Europe.
- Company: Canva is a dynamic, innovative company aiming to be the world's most loved brand.
- Benefits: Enjoy flexible work options, a vibrant culture, and opportunities for personal growth.
- Other info: Focus on B2C while collaborating with B2B for maximum regional impact.
- Why this job: Join a diverse team driving impactful marketing strategies and making a difference.
- Qualifications: 10+ years in partnerships, preferably in startups, with a strong commercial track record.
The predicted salary is between 43200 - 72000 € per year.
Company Description
About the Team
Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets. As part of the International Marketing Group, our Europe Marketing team is responsible for driving market-specific growth goals and comprehensive market strategies across Europe across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.
Job Description
As Canva scales, change continues to be part of our DNA. But we like to think that’s all part of the fun. This overview provides a glimpse of the type of work you’ll be involved in, which may evolve over time. At the moment, this role is focused on paving the way for partnerships to contribute to Europe Marketing’s goals, including MAU growth and positioning Canva as a tool for work.
- Building structure around our partnerships plans, including partner events, frameworks, and playbooks to ensure maximum impact and quality.
- Serving as the main point of contact in key partnership conversations, working closely with local Growth Marketing Managers to ensure local relevance.
- Managing partnership commercials, leading negotiations, and coordinating with cross-functional stakeholders like Finance and Sales.
- Aligning partnership activities with Canva’s ‘Two Step Plan’ and seeking opportunities for partnerships to serve as a Force For Good.
- Focusing on a B2C audience while collaborating with Canva’s B2B team to ensure partnerships align with regional strategic priorities for maximum impact.
What We’re Looking For
- 10+ years of experience brokering partnerships and sponsoring across Europe, preferably in a startup or scale-up environment.
- A proven track record of successful commercial partnerships with brands that align with Canva.
- Experience working within the SME / Knowledge Worker & Consumer space (MLB/Enterprise experience is a plus).
- Enjoy designing commercial structures while maintaining brand synergy.
- Bonus: Experience designing Owned & Paid Event Sponsorships aligned with strategic marketing goals.
Partnerships Lead, Europe in London employer: Canva
Canva is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a strong focus on employee growth, Canva offers numerous opportunities for professional development and encourages innovative thinking to drive meaningful impact in the marketing landscape. Located in Europe, employees benefit from a dynamic environment that champions diversity and empowers individuals to contribute to the company's mission of becoming the most loved brand in the world.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Lead, Europe in London
✨Tip Number 1
Network with professionals in the marketing and partnerships space, especially those who have experience in Europe. Attend industry events or webinars where you can connect with potential colleagues or mentors who can provide insights into Canva's culture and expectations.
✨Tip Number 2
Familiarise yourself with Canva’s current partnerships and marketing strategies. Understanding their existing collaborations will help you identify how you can contribute to their goals and demonstrate your knowledge during interviews.
✨Tip Number 3
Prepare to discuss specific examples of successful partnerships you've brokered in the past. Highlight your negotiation skills and how you've aligned partnership activities with broader marketing objectives, as this will resonate well with the role's requirements.
✨Tip Number 4
Showcase your understanding of both B2C and B2B dynamics, especially in relation to the SME and Knowledge Worker sectors. Being able to articulate how you can bridge these areas will set you apart as a candidate who can drive impactful partnerships for Canva.
We think you need these skills to ace Partnerships Lead, Europe in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights your 10+ years of experience in brokering partnerships, especially in a startup or scale-up environment. Use specific examples that demonstrate your successful commercial partnerships and how they align with Canva's goals.
Craft a Compelling Cover Letter:In your cover letter, express your passion for Canva's mission to become the most loved brand in the world. Discuss your experience in managing partnership commercials and leading negotiations, and how you can contribute to the Europe Marketing team's objectives.
Showcase Relevant Experience:Highlight any experience you have in the SME/Knowledge Worker & Consumer space. If you have designed Owned & Paid Event Sponsorships, make sure to include this as it aligns with the role's requirements.
Demonstrate Cultural Fit:Research Canva's values and culture. In your application, reflect on how your personal values align with theirs, particularly in terms of being adaptable and innovative in a changing environment.
How to prepare for a job interview at Canva
✨Showcase Your Partnership Experience
Make sure to highlight your 10+ years of experience in brokering partnerships. Prepare specific examples of successful commercial partnerships you've managed, especially those that align with Canva's mission and values.
✨Understand Canva's Brand and Goals
Familiarise yourself with Canva's brand identity and marketing goals. Be ready to discuss how your vision for partnerships can contribute to their aim of becoming the most loved brand in the world.
✨Demonstrate Strategic Thinking
Prepare to discuss how you would design commercial structures that maintain brand synergy. Think about how you can align partnership activities with Canva’s ‘Two Step Plan’ and provide examples of past strategies you've implemented.
✨Engage with Local Relevance
Since the role involves working closely with local Growth Marketing Managers, be prepared to talk about how you would ensure partnerships are relevant to local markets. Share any experiences where you successfully tailored partnerships to meet regional needs.
