EMEA Content Strategist / Lead

Join the team redefining how the world experiences design. We know job hunting can be a little time consuming and you’re probably keen to find out what’s on offer, so we’ll get straight to the point.

Where And How You Can Work

The buzzing Canva London campus features several buildings around beautiful leafy Hoxton Square in Shoreditch. While our global headquarters is in Sydney, Australia, London is our HQ for Europe, with all kinds of teams based here, plus event spaces to gather our team and communities. You’ll experience a warm welcome from our Vibe team at front of house, amazing home cooked food from our Head Chef and a variety of workspaces to hang out with your team mates or get solo work done. That said, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals and so you have choice in where and how you work.

About The Role

We introduced the Regional Content Strategy Lead role to drive the success of content in key focus regions. Content moves Canva, and ensuring our content is a driver of growth is crucial. Just as we invest in strong business, marketing, sales, and product leaders in our priority markets, we need an equally strong voice in content. As a Regional Content Strategy Lead, you’ll be responsible for ensuring Canva has the right strategic content from your region, owning content as a growth engine and adapting strategy by market maturity to support MAU, retention, and revenue impact. You’ll champion local relevance and trends that make international users feel Canva is for them, and work closely with country teams (SEO, Localisation, Creators, Product, Marketing), central Content & Discovery (C&D), and regional stakeholders to ensure local content delivers high value and measurable impact.

What you’ll do

• Content Strategy & Execution – Define and prioritise regional content strategy and growth levers, overseeing content health and production to drive relevance, scale, and business impact.
• Content Quality & Relevance – Act as a custodian of content quality, ensuring local content meets Canva’s standards, resonates culturally, and supports strategic growth metrics.
• Discovery & Performance – Own regional content performance across discovery, ensuring the right local content is surfaced through search, recommendations, and editorial, and optimised for engagement, activation, and retention.
• Editorial & Trends Leadership – Lead regional editorial strategy across surfaces (e.g. Showcases), identifying and activating cultural moments in partnership with Marketing, Social and PR.
• Product & SEO/LOX – Partner closely with Product, SEO, and Logged-Out teams to shape and execute a cohesive regional content strategy that unlocks demand, closes content gaps, and improves conversion.
• Cross‑Functional Collaboration – Act as a strategic partner to country teams, central C&D, and in‑market functions to align priorities, unblock execution, and drive content‑led growth.
• Regional Expansion & Team Growth – Build, enable, and scale local content teams, empowering Country Managers with clarity, frameworks, and strategic support.
• Creator & Partner Engagement – Build relationships with local creators, manage partnerships, and activate the creator community to expand our content ecosystem.
• Feedback & Insights – Gather input from sales, partners, and local teams to refine content strategies and enhance Canva’s market impact.
• Budget Ownership – Manage and deploy the regional content budget, aligning with global priorities while tailoring investments to regional needs.

What We’re Looking For

• 5-7+ years of experience in content strategy, regional business strategy and operations, partnerships, or editorial leadership, or similar roles within high‑growth content, media or marketplace global technology companies.
• A deep understanding of content, trends, and aesthetics in your region, with a pulse on what resonates with local users.
• A proactive, solutions‑driven approach, capable of balancing strategy with hands‑on execution.
• Exceptional stakeholder management skills, with the ability to align cross‑functional teams across regions.
• Experience working in fast‑moving, dynamic environments, comfortable with ambiguity and change.
• Strong analytical skills to assess content performance and inform strategy adjustments.
• A track record of successfully managing content budgets, partnerships, and production workflows.
• Passion for supporting and activating local creators, fostering a thriving content ecosystem.
• Language skills and cultural knowledge relevant to your geographic markets and regions, with ability to work effectively across different time zones.

What you’ll learn and how you’ll develop at Canva

You’ll gain deep exposure to all aspects of strategy and operations a high‑growth technology company, from AI‑powered content innovations to international expansion. Working closely with senior leadership across International and other supergroups, you'll develop advanced strategic thinking skills while learning how to scale operations and drive organisational change. You’ll get hands‑on experience with one of the most complex content ecosystems in tech, working on problems that don’t have playbooks yet, and partnering with cross‑functional groups across Canva to find solutions that impact millions of users. This is a role where your decision making and leadership will directly influence strategy, and you’ll see your recommendations come to life in our product and shape the future of design. Through the Content Strategy speciality growth infrastructure and Canva’s professional development programs, you’ll develop your sharp commercial instincts, data analysis proficiency, the ability to navigate ambiguity, and hands‑on experience with emerging technologies. Most importantly, you’ll work with people who are genuinely brilliant and kind, a rare combination that makes the hard problems worth solving, and sets you up for a career in strategy in the tech industry.

What’s in it for you?

• Equity packages – we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• Annual Vibe & Thrive allowance to support wellbeing, social connection, office setup & more
• Flexible leave options that let you recharge or take time to give back

Check out lifeatcanva.com for more info.