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- Tasks: Lead marketing strategy and build a powerful brand in the medical cannabis industry.
- Company: Join Cantourage UK, a pioneering company in the medical cannabis space.
- Benefits: Enjoy 36 days annual leave, private medical insurance, and a discretionary bonus.
- Why this job: Shape the future of wellness and cannabis while making a real impact.
- Qualifications: 8+ years in marketing with a strong track record in consumer brand growth.
- Other info: Be part of a diverse team committed to innovation and inclusivity.
The predicted salary is between 72000 - 108000 ÂŁ per year.
Location: Shoreditch, London
Working Structure: Office based (Thursdays we work from home)
Reports to: Co-Founder (& Chief Sales Officer)
Salary: Up to ÂŁ90,000
Who are we?
Since cannabis was legalised for medical use in the UK back in 2018, Cantourage UK has been at the forefront of building an ecosystem to service patients and businesses across this rapidly-growing space. In doing so, we have secured a variety of pharmaceutical licenses for import/wholesale/export activities (regulated by the Home Office and MHRA) as well as a tele-health clinic license (regulated by the CQC). We are part of the Cantourage Group with dreams to become the leading pan-European operator in the medical cannabis industry.
What’s the purpose of the role?
You will take full ownership of Cantourage UK’s marketing engine - brand, performance, content, community, PR and launches - and turn us into the most credible, fastest-growing and culturally resonant medical cannabis brand in the country. Reporting directly to one of our Co-Founders, this is proper Head of Marketing autonomy: you run the strategy, the budget, the team, the agencies and the P&L impact. You will make marketing predictable, scalable and the primary growth lever as we go from scale-up to dominant market leader across B2C clinic and B2B supply.
What impact will you have in your first 12 months?
- Brand North Star & Cross-Functional Alignment
- Deliver a full 360 brand diagnosis in month 1 and lock in the wellness-cannabis bridge that everyone (Growth, Ops, Clinic, Execs) actually believes in
- Define premium clinic positioning + exec thought-leadership playbook
- Kick off rebrand / brand evolution that makes us instantly feel like the credible, culturally-aware player
- Performance Marketing That Actually Scales in Restricted Categories
- Build a profitable, data-driven performance engine (Meta, TikTok, Google) that survives every wave and delivers consistent ROAS in the grey zone
- Turn paid into predictable growth lever with locked attribution, LTV:CAC, etc.
- Content, Community & Cultural Resonance
- Launch high-impact content machine (video, influencer, SEO, social) that drives real community, retention, and makes Cantourage UK the brand people actually want to follow
- PR, Media & Thought Leadership Infrastructure
- Build mainstream media coverage pipeline
- Position Cantourage UK as the authority on private healthcare innovation & medical cannabis science
- Build lobbying/political influence pipeline
- Team & Function Transformation
- Turn marketing into predictable, scalable, data-driven machine.
What will you bring to the table?
- 8+ years marketing experience, minimum 4 years at senior/Head of/VP level
- Proven track record taking a consumer brand from small > national > European/global recognition
- Deep performance marketing in restricted/heavily regulated categories (ideally nicotine, alcohol, vaping, betting, pharma, supplements, wellness)
- Mastered scaling paid social (Meta + TikTok) and Google while keeping ROAS healthy
- Launched multiple physical consumer products (FMCG skillset essential — NPD, positioning, go-to-market)
- Built and led high-performing marketing teams + managed agencies and budgets
- Exceptional brand strategist with genuine understanding of consumer psychology, storytelling, and cultural relevance
- Data-fluent — you live in GA4, Northbeam/HT/Wicked, attribution models and can explain LTV:CAC like it’s your native language
If you possess the following, it’ll be a huge bonus:
- Worked in supplements, sports nutrition, wellness, or physical tech products
- Taken a brand from startup > scale-up or operated inside a ÂŁ100m+ consumer juggernaut
- Existing relationships with top-tier publicists, media, influencers in health/wellness/culture
- MBA or Master’s in Marketing / Brand Strategy; CIM qualification a bonus
Who wouldn’t thrive in this role?
- Someone who wants to be #2 forever
- Someone whose biggest brand win was inside a corporate machine with unlimited budget and zero restrictions
- Someone who thinks “creative” means stock lifestyle photos and safe copy
- Someone who can’t see the beauty of building a brand in its scaleup phase
What do we offer?
- 36 days annual leave (includes your birthday + all public holidays)
- Discretionary annual bonus
- Comprehensive private medical insurance
- ClassPass Membership (gyms, classes, yoga, massages & more)
- Cycle-to-Work Scheme
- Growth Guru Mentorship Scheme
- The chance to build the defining cannabis-wellness brand of the decade
If you’ve taken a brand people said “you’ll never be able to market that” and made it famous anyway - we want to speak to you.
Cantourage UK is an equal opportunity employer and is committed to providing a workplace that is free from discrimination and harassment. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected characteristic under applicable law.
Head of Marketing employer: Cantourage UK
Contact Detail:
Cantourage UK Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is your chance to showcase what you can bring to the table, especially in a creative role like Head of Marketing.
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent news. This will help you tailor your answers and show that you’re genuinely interested in making an impact at Cantourage UK.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and ready to dive into the exciting world of medical cannabis marketing.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping the future of medical cannabis and why you think Cantourage UK is the place for you.
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your relevant experience in marketing, especially in regulated categories. We love seeing how your past roles have prepared you for this exciting opportunity!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us your story. Share specific examples of your achievements and how they align with our goals. We’re looking for someone who can take ownership and drive results, so make it count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re serious about joining our team at Cantourage UK!
How to prepare for a job interview at Cantourage UK
✨Know Your Brand Inside Out
Before the interview, dive deep into Cantourage UK's brand values, mission, and recent developments in the medical cannabis space. Understanding their positioning will help you articulate how your vision aligns with theirs and demonstrate your genuine interest in the role.
✨Showcase Your Data-Driven Mindset
Prepare to discuss specific examples of how you've used data to drive marketing decisions in previous roles. Be ready to explain your experience with performance marketing, especially in regulated categories, and how you’ve achieved consistent ROAS. This will show that you can bring a strategic, analytical approach to the Head of Marketing position.
✨Bring Creative Ideas to the Table
Think about innovative marketing strategies that could elevate Cantourage UK's brand. Whether it's a unique content campaign or a fresh approach to community engagement, having a few ideas ready will demonstrate your proactive mindset and ability to think outside the box.
✨Prepare for Cross-Functional Collaboration
Since this role involves working closely with various teams, be prepared to discuss how you've successfully collaborated across departments in the past. Highlight your experience in aligning marketing strategies with sales, operations, and executive teams to ensure everyone is on the same page and driving towards common goals.
