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- Tasks: Lead and shape product marketing strategies while managing B2B campaigns.
- Company: Join a well-established organisation in Princes Risborough with a strong market presence.
- Benefits: Enjoy a collaborative work environment and opportunities for professional development.
- Why this job: Make a real impact on business goals and drive innovative marketing initiatives.
- Qualifications: Degree level education and experience in product marketing, preferably in B2B.
- Other info: Strong leadership skills and digital marketing expertise are essential.
The predicted salary is between 36000 - 60000 £ per year.
Our client, a well-established organisation based in Princes Risborough, is looking for a dynamic and proactive Product Marketing Manager to join their team. This is a fantastic opportunity for an experienced marketing professional to lead and shape product marketing strategies with a strong focus on operational efficiency. In this pivotal role, you will be responsible for driving key B2B marketing initiatives to drive membership, qualifications, and contribute directly to broader business goals. Key Responsibilities Team leadership and development: Provide training, guidance, and support to the product marketing team, fostering a collaborative environment conducive to high performance. Campaign management: Oversee the creation and delivery of B2B and B2C marketing campaigns, ensuring they are tailored to the target audience, adhere to the schedule, and meet quality standards Performance tracking: Monitor campaign outcomes against predetermined targets and Key performance Indicators (KPIs), adjusting as needed to optimise results. Cross-functional collaboration: Work closely with the Head of Marketing, business development teams, and other internal stakeholders to ensure alignment of marketing efforts with the company\’s objectives. External consultation coordination: Manage relationships with external consultants and agencies, leveraging their expertise to enhance campaign effectiveness. Strategic planning: Work with the Head of Marketing, Brand Manager and Content Marketing Manager, contributing to the development of annual marketing strategies, ensuring they support the overall goals of promoting company products and services Market analysis: Conduct market research to understand industry trends, customer needs, and competitive landscape, informing the direction of marketing campaigns. Product advocacy: Act as a champion for the products, articulating their value proposition to both internal teams and the target market. Budget management: Oversee the product marketing budget, ensuring optimal allocation of resources for maximum impact. Feedback integration: Incorporate feedback from various stakeholders to continuously improve marketing strategies and campaign effectiveness.The successful candidate will be educated to degree level with experience of working within a product marketing role, ideally within B2B. You will have in depth knowledge of executing multi channel marketing campaigns with a particular focus on digital marketing. The ideal candidate will also have experience of managing a team and have strong leadership skills. If you are interested in this Product Marketing Manager role, please do apply or contact Esther Ward on (phone number removed) to discuss the position in more detail
Product Marketing Manager employer: Cantello Tayler Recruitment
Contact Detail:
Cantello Tayler Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in B2B marketing, especially in digital channels. This will not only help you understand the landscape but also allow you to speak confidently about how you can drive effective campaigns.
✨Tip Number 2
Network with professionals in the product marketing field, particularly those who have experience in B2B environments. Engaging with industry peers can provide insights and potentially lead to referrals that could strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful marketing campaigns you've led or contributed to. Highlight your role in performance tracking and how you adjusted strategies based on KPIs to achieve better results.
✨Tip Number 4
Showcase your leadership skills by discussing how you've developed and supported teams in previous roles. Be ready to explain your approach to fostering collaboration and driving high performance within a marketing team.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in product marketing, especially in B2B environments. Emphasise your leadership skills and any successful campaigns you've managed.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the company. Mention specific examples of how you've driven marketing initiatives and improved operational efficiency in previous roles.
Highlight Key Achievements: In both your CV and cover letter, include quantifiable achievements related to campaign management and performance tracking. Use metrics to demonstrate your impact on previous marketing strategies.
Showcase Team Leadership Experience: Since the role involves team leadership, be sure to discuss your experience in training and developing teams. Provide examples of how you've fostered collaboration and high performance within your team.
How to prepare for a job interview at Cantello Tayler Recruitment
✨Showcase Your Leadership Skills
As a Product Marketing Manager, you'll be expected to lead and develop a team. Be prepared to discuss your leadership style and provide examples of how you've successfully guided teams in the past.
✨Demonstrate Campaign Management Experience
Highlight your experience in managing B2B and B2C marketing campaigns. Discuss specific campaigns you've overseen, focusing on how you tailored them to target audiences and met quality standards.
✨Prepare for Market Analysis Questions
Expect questions about market research and analysis. Be ready to talk about how you've used market insights to inform marketing strategies and adapt to industry trends.
✨Discuss Budget Management Strategies
Since budget management is a key responsibility, prepare to explain how you've allocated resources effectively in previous roles. Share examples of how you maximised impact while staying within budget.
