At a Glance
- Tasks: Lead marketing strategies to drive growth in the healthcare sector and manage product launches.
- Company: Join STERIS, a global leader in healthcare solutions focused on infection prevention.
- Benefits: Competitive salary, career development, and the chance to make a real impact.
- Other info: Dynamic leadership role with opportunities for personal and professional growth.
- Why this job: Shape the future of healthcare marketing and contribute to a healthier world.
- Qualifications: Master's or Bachelor's degree in Marketing with experience in healthcare or medical devices.
The predicted salary is between 66150 - 80850 £ per year.
At STERIS, we help our Customers create a healthier and safer world by providing innovative healthcare and life science product and service solutions around the globe.
About you:
Do you want to spend your working time making a difference in the world around you? Are you motivated by impactful work? Do you have a passion for healthcare? If so, then a career with STERIS in our Healthcare division could be a great fit for you.
About Us:
At STERIS we are a leading global provider of products and services that support patient care with an emphasis on infection prevention. Our mission is to help our customers create a healthier and safer world. Working at STERIS, you GROW, LEARN and MAKE A DIFFERENCE.
WHAT YOU WILL DO
The Head of Marketing will plan and direct the STERIS Healthcare business development throughout the UK and Ireland via the direct and indirect sales channels, in close cooperation with, and as a part of, the UK SMT. Develop internal and external support infrastructure to assist in managing and driving marketing, branding, training, and product launch initiatives. This is an exciting time to join the business after the healthcare industry has seen some big changes over the last few years, this role will be in a position to really shape the future of STERIS and strengthen our position as a market leader.
- Develops and implements strategies to ensure growth in all business units whilst ensuring retention in mature/developed market positions developing Business Plans in collaboration with Sales and Commercial Teams for each Business unit.
- Work closely with the EMEA Marketing Director, Healthcare to ensure close alignment to each BU Strategy whilst ensuring local implementation delivers to UK market needs through successful management and alignment with each of the UK Business Unit Marketing Managers and Sales Leadership.
- Monitors marketing budgets by comparing and analysing actual results with plans and forecasts, delivering results within the agreed annual budget.
- Complete monthly activity reports/Scorecards detailing strategies and outcomes/counter measures ensuring all BU’s objectives remain on track and deliver against agreed business plans.
- Prepares marketing reports by collecting, analysing and summarising sales data, market trends, forecasts and account analysis, new product information, product positioning.
- Work closely with the Commercial Director to support development of pricing policies and reimbursement strategies ensuring market feedback on pricing is current as part of the feedback process.
- Conduct ongoing research on competitive products by identifying and evaluating product characteristics, market share, pricing and advertising, maintaining research databases, ensuring feedback to the EMEA Marketing Director for future product/pricing development.
- Manage launches of new products in UK and Ireland through direct and indirect sales channels.
- Develop and maintain KOL strategy to support with Advisory boards/Education requirements/Event Support and Brand.
- Management of the UK Marketing team across all Business Units and supporting marketing functions including MarComs.
- Deliver and shape the STERIS Healthcare branding strategy in conjunction with the EMEA Marketing Director to ensure Brand clarity in the UK market and the sub-brands.
- Support integration efforts in the UK to ensure consistency across tools and resources and protect the Brand equities.
Education Degree: Master’s Degree/Bachelor’s Degree in Marketing
Required Experience: Healthcare/Medical Devices People management
Preferred Experience: Skills
STERIS is a leading global provider of products and services that support patient care with an emphasis on infection prevention. WE HELP OUR CUSTOMERS CREATE A HEALTHIER AND SAFER WORLD by providing innovative healthcare, life sciences and dental products and services. STERIS is a $5 billion, publicly traded (NYSE: STE) company with approximately 17,000 associates and Customers in more than 100 countries. STERIS strives to be an Equal Opportunity Employer.
Head of Marketing employer: Cantel Medical
At STERIS, we are committed to fostering a dynamic work environment where innovation and collaboration thrive. As a leader in the healthcare sector, we offer our employees exceptional growth opportunities, comprehensive benefits, and a culture that prioritises making a meaningful impact on global health. Join us in our mission to create a healthier and safer world while advancing your career in a supportive and forward-thinking organisation located in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Cantel Medical and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Cantel Medical are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Cantel Medical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Cantel Medical. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Cantel Medical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Cantel Medical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Cantel Medical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Cantel Medical
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Cantel Medical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Cantel Medical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
