At a Glance
- Tasks: Craft and execute digital marketing plans to boost brand recognition and website traffic.
- Company: Join Canopius, a leading B2B insurance company with a focus on digital innovation.
- Benefits: Gain hands-on experience in a dynamic team with opportunities for growth and learning.
- Other info: Collaborate with experts and manage exciting projects while developing your marketing expertise.
- Why this job: Make an impact through creative campaigns and data-driven strategies in a fast-paced environment.
- Qualifications: Experience in digital marketing, SEO, and social media; strong organisational and creative skills.
The predicted salary is between 27900 - 34100 £ per year.
Canopius, a leading B2B insurance company, is looking for a Marketing Executive to join their team as it builds out its digital capabilities. As a Marketing Executive, you will help craft and execute comprehensive digital marketing plans that enhance our online footprint, elevate brand recognition, and funnel traffic to the website.
A significant portion of your role is dedicated to web management—curating and overseeing online content, refreshing product catalogues and search terms, all while harnessing the power of Google Analytics to decode online customer behaviour and fine-tune our website for peak performance.
Your expertise will extend into the realms of SEO and PPC, where you’ll work with the team and our expert partners to sharpen the business’ websites search engine presence and fuel web traffic, in addition to orchestrating and analysing activity.
You’ll spearhead innovative digital campaigns across various platforms, including social media, email marketing, and other paid media avenues such as display advertising. The Canopius Marketing & Communications team is dynamic and is looking for a confident, highly organised team player who can support with creative and digital skills, communicate effectively with internal stakeholders, expert partners and wider MarComms colleagues, and manage competing deadlines across campaigns, website updates, events and reporting activities.
Responsibilities- Develop digital marketing plans that build lasting connections with target audiences
- Support paid search, paid social and other digital campaigns, optimising spend, performance and brand awareness
- Manage day-to-day SEO activity and website updates
- Manage webinar, email and online event activity, including client invites and participation tracking
- Contribute creative ideas for content marketing, website enhancements and improved user experience
- Measure and report on digital marketing performance, interpreting analytics and engagement data to turn insights into practical improvements
- Align activity with business targets and campaign forecasts, working with other members of the Marcomms team to maximise content and ensure cohesion
- Use AI to find efficiencies in our digital marketing practices
- Work confidently with internal stakeholders, expert partners and external digital marketing agencies to identify opportunities and improve performance
- Experience in a Digital Marketing Executive or similar role, ideally within a B2B environment
- Practical experience across social media, email campaigns, SEO/SEM and Google Ads
- Confident managing websites and CMS platforms, with working knowledge of HTML, CSS, web analytics and ad serving tools
- Strong creative content writing skills, with the ability to turn technical subjects into engaging marketing content
- Strong organisational skills, with the ability to manage multiple projects and competing deadlines across campaigns, website updates, events and reporting activities while remaining curious, adaptable and eager to learn
- Analytical mindset, with confidence interpreting performance data and using insights to improve campaign, content and website performance
Marketing Executive in London employer: Canopius
Canopius is an excellent employer that fosters a collaborative and innovative work culture, where data governance plays a crucial role in driving the organisation's success. Employees benefit from ongoing professional development opportunities and a supportive environment that encourages growth and learning, particularly in the dynamic insurance sector. Located in a vibrant area, Canopius offers unique advantages such as flexible working arrangements and a commitment to employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canopius and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canopius are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canopius on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canopius. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canopius. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canopius:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canopius’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canopius
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canopius will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canopius, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
