At a Glance
- Tasks: Lead content marketing strategy and create engaging narratives for a global tech brand.
- Company: Join Canonical, a pioneer in open source software with a remote-first culture.
- Benefits: Competitive pay, personal development budget, remote work, and annual bonuses.
- Other info: Opportunity for international travel and excellent career growth in a dynamic environment.
- Why this job: Make an impact in tech marketing while collaborating with diverse teams worldwide.
- Qualifications: Strong communication skills, content strategy experience, and a passion for technology.
The predicted salary is between 60000 - 80000 £ per year.
Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing.
This role is for someone who cares deeply about narrative quality and wants to elevate our brand positioning. It requires process discipline and creative smarts, leadership skills and performance-driven strategy to ensure our content aligns with our business objectives. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They would love to gain experience translating strategy into impact, and collaborating with multiple stakeholders. They enjoy learning and improving themselves, the team and the organization. They problem solve, get hands-on, experiment, measure and use automation and AI to make daily life easier. To succeed in this role, the candidate must be driven, organized and attentive to detail.
These roles report to the Director/Head of Communications and work in close partnership with the Product Management function, as well as Alliances, Sales and Marketing teams, to communicate key company news and announcements, and manage perception of Canonical and its range of products.
Location: This role will be based remotely in the EMEA region.
What your day will look like:
- Develop and execute a content marketing strategy that aligns with our business goals, SEO and brand.
- Manage our content calendar end to end, ensuring content is efficiently produced with minimum friction and process clarity.
- Ensure content quality, consistency and brand alignment in everything we produce.
- Collaborate with our web team to optimize content for search and AI engines, building on proven SEO or GEO expertise.
- Monitor and report on KPIs for our content program and use analytics tools to identify improvement opportunities.
- Align messaging to ensure integrated campaign support across channels, working closely with our marketing, product and brand teams.
What we are looking for in you:
- Excellent communication skills with the ability to influence stakeholders and work across cross-functional teams.
- Familiarity with communications and content strategy, including applied knowledge of content marketing and social media.
- Proven experience creating authoritative and engaging content, or leading large-scale brand campaigns. Portfolio of written work required.
- Strong strategic thinking grounded in consumer insight, audience awareness, and brand understanding.
- Passion for messaging quality and written communication.
- Technical curiosity, and interest in software technology and its challenges.
- A data-driven approach to communications and content, understanding how to measure and present results that are material to the business.
- An exceptional academic track record from high school and university.
- Business level written and spoken English.
- Sincere personal motivation aligned with our mission.
- International travel 2-4 times a year for company events up to two weeks long.
- 2-7 years of experience in a relevant field.
Nice-to-have skills:
- Applied knowledge of AEO/GEO and SEO.
- Experience in B2B technology marketing, communications or related fields.
- Experience developing content marketing or communications strategies for enterprise technology products.
- Experience with project management tools like Jira.
What we offer you:
Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce. In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.
Fully remote working environment - we’ve been working remotely since inception! Personal learning and development budget of 2,000 USD per annum. Annual compensation review. Recognition rewards. Annual holiday leave. Parental Leave. Employee Assistance Programme. Opportunity to travel to new locations to meet colleagues at ‘sprints’. Priority Pass for travel and travel upgrades for long haul company events.
Remote Strategic Content Marketing Lead in London employer: Canonical
Canonical is an exceptional employer that prioritises employee growth and satisfaction, offering a dynamic work culture in London where innovation thrives. With a strong commitment to equal opportunity, employees benefit from personal development budgets and the chance for international travel, making it a rewarding place to advance your career while contributing to customer success.
StudySmarter Expert Advice🤫
We think this is how you could land Remote Strategic Content Marketing Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canonical and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canonical are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canonical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canonical. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Remote Strategic Content Marketing Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canonical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canonical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canonical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canonical
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canonical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canonical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
