Regional Marketing Manager - EMEA in Glasgow

Regional Marketing Manager - EMEA in Glasgow

Glasgow Full-Time 36000 - 60000 £ / year (est.) No working from home possible
Canonical

At a Glance

  • Tasks: Create and execute innovative marketing strategies for EMEA across diverse tech products.
  • Company: Join Canonical, a leader in open source software and remote-first culture.
  • Benefits: Enjoy competitive pay, personal development budget, and fully remote work.
  • Other info: Embrace a growth mindset in a dynamic, supportive environment.
  • Why this job: Make an impact in tech marketing while collaborating with global teams.
  • Qualifications: B2B marketing experience in enterprise IT and a passion for technology.

The predicted salary is between 36000 - 60000 £ per year.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office‑based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder‑led, profitable, and growing.

Canonical is looking for a regional marketing manager who will be responsible for developing long‑term marketing strategy and executing campaigns for EMEA across a diverse range of products and industries to support our growth strategy. This is a hands‑on, multi‑disciplinary and dynamic position, requiring close collaboration with the regional sales teams, the partner teams, product teams, and other marketing functions. The ideal candidate is passionate about technology, technology marketing and the use of technology in marketing. They prefer to work in an environment that emphasises ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve oneself / the team / the organisation. They love to problem solve, get hands‑on, experiment, measure and use automation to make daily life easier. This role reports to the EMEA and Americas regional marketing team manager.

Location: This role will be based remotely in the EMEA region.

What your day will look like:

  • Develop and execute go‑to‑market strategy for certain industries within the EMEA region.
  • Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis.
  • Build organic and paid campaigns from scratch including crafting strong copy, and creating visual assets for emails, social media and paid ads in line with Canonical's brand.
  • Own webinars and regional offline events at all stages from planning to execution including holistic pre‑ and post‑event/webinar strategies, webinar set up, streaming.
  • Work with the CRM Team to attract, convert, engage and communicate with new and existing audiences.
  • Be fully responsible for the regional budget planning and execution constantly monitoring and adjusting it accordingly.
  • Collaborate extensively with regional Sales teams to get their insights and implement them to the regional marketing strategy.

We expect members of the Canonical marketing team to be excellent communicators who are at ease working with a complex mix of engineers, product managers, sales representatives and executives.

What we are looking for in you:

  • Experience in B2B marketing for enterprise IT products, SaaS experience.
  • Experience working with the EMEA market.
  • Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM.
  • Excellent verbal, written, presentation skills in English.
  • Hands‑on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results.
  • Growth mindset - enthusiasm for challenges and work ethic with a 'can do' attitude.
  • Objectivity and openness to others' views while continuously building a positive team spirit.
  • Proven ability to prioritise and meet deadlines without sacrificing quality.

What we offer you:

  • Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
  • In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
  • Our compensation philosophy is to ensure equity right across our global workforce.
  • In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals.
  • Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

Fully remote working environment - we’ve been working remotely since 2004!

  • Personal learning and development budget of 2,000 USD per annum.
  • Annual compensation review.
  • Recognition rewards.
  • Annual holiday leave.
  • Parental Leave.
  • Employee Assistance Programme.
  • Opportunity to travel to new locations to meet colleagues at 'sprints'.
  • Priority Pass for travel and travel upgrades for long haul company events.

About Canonical:

Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence - in order to succeed, we need to be the best at what we do. Canonical has been a remote‑first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st‑century digital business.

Canonical is an equal opportunity employer. We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

Regional Marketing Manager - EMEA in Glasgow employer: Canonical

Canonical is an exceptional employer that champions a fully remote working environment, allowing employees to thrive in a flexible and dynamic setting. With a strong emphasis on personal growth, team collaboration, and innovative problem-solving, employees benefit from a generous learning budget, annual compensation reviews, and opportunities to connect with colleagues globally. The company's commitment to diversity and inclusion ensures a supportive workplace where every voice is valued, making it an ideal choice for those seeking meaningful and rewarding careers in technology marketing.

Canonical

Contact Details:

Canonical Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Regional Marketing Manager - EMEA in Glasgow

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canonical and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canonical are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canonical on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canonical. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Regional Marketing Manager - EMEA in Glasgow

B2B Marketing
Enterprise IT Products
SaaS Experience
Go-to-Market Strategy
Lead Generation
Demand Generation
Brand Awareness Campaigns

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canonical. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Canonical:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canonical’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Canonical

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canonical will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Canonical, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.