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For Companies At a Glance
- Tasks: Lead go-to-market strategies and create compelling marketing campaigns for innovative products.
- Company: Join Canonical, a pioneering tech firm at the forefront of open-source innovation.
- Benefits: Enjoy remote work, personal development budget, annual reviews, and travel opportunities.
- Other info: Be part of a diverse team across 85 countries, fostering growth and collaboration.
- Why this job: Make a global impact in a fast-paced environment while working with cutting-edge technology.
- Qualifications: Passion for technology, strong storytelling skills, and experience in product marketing.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: EMEA – Remote
About the Role
At Canonical, the product marketing team is not just marketing products—we’re building the best Go-To-Market (GTM) engine in the open‑source world. Our mission is to take the power of open‑source innovation and bring it to businesses everywhere, from the data center to the edge. We’re growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team—someone who loves technology, thrives in fast‑paced environments, and wants to make a global impact.
Why You’ll Love This Role
- You’ll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
- You’ll collaborate cross‑functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
- You’ll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
- You’ll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
- You’ll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high‑performance environment.
Role & Responsibilities
- Develop and execute go‑to‑market (GTM) strategies for a range of products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managers—from website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading cross‑functional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross‑sell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
Requirements
- A passion for technology and open source—you get excited about innovation, software, and community‑driven development.
- Strong storytelling skills—you know how to craft messaging that resonates with both technical and business audiences.
- Growth mindset—someone who thrives on experimentation, learning, and continuous improvement.
- Excellent communication skills, both written and verbal.
- Data‑driven mindset, using insights to refine strategies and improve performance.
- Experience in product marketing for enterprise software, cloud, DevOps, or open‑source solutions.
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
- Comfort working cross‑functionally with product, sales, partners, and marketing teams.
What We Offer
- Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
- In addition to the benefits below, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilisation.
- Our compensation philosophy is to ensure equity right across our global workforce.
- Fully remote working environment – we’ve been working remotely since 2004!
- Personal learning and development budget of 2,000 USD per annum.
- Annual compensation review.
- Recognition rewards.
- Annual holiday leave.
- Employee Assistance Programme.
- Opportunity to travel to new locations to meet colleagues at sprints.
- Priority Pass for travel and travel upgrades for long‑haul company events.
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence – in order to succeed, we need to be the best at what we do.
Equal Employment Opportunity
Canonical is an equal opportunity employer.
Product Marketing Manager employer: Canonical Group Ltd
Contact Detail:
Canonical Group Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Canonical or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for technology! When you get the chance to speak with someone from the team, share your excitement about open-source innovation and how it can impact businesses. Your enthusiasm can be contagious!
✨Tip Number 3
Prepare for interviews by diving deep into Canonical’s products and their GTM strategies. Be ready to discuss how you would approach messaging and positioning for their offerings—this shows you’re not just interested, but invested.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Canonical.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for Technology: When writing your application, let your enthusiasm for technology and open source shine through. We want to see that you’re not just applying for a job, but that you genuinely care about innovation and community-driven development.
Craft Compelling Messaging: Since storytelling is key in this role, make sure your application reflects your ability to craft messages that resonate. Use clear, engaging language to showcase your skills in shaping messaging and positioning for products.
Highlight Your Data-Driven Mindset: We love candidates who can use data to drive decisions. In your application, mention any experiences where you've used insights to refine strategies or improve performance. This will show us you have the analytical skills we’re looking for.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it makes the whole process smoother for everyone involved.
How to prepare for a job interview at Canonical Group Ltd
✨Know Your GTM Strategies
Before the interview, brush up on your understanding of go-to-market strategies, especially in the context of open-source products. Be ready to discuss how you would develop and execute these strategies for Canonical's offerings.
✨Craft Compelling Stories
Since storytelling is key in product marketing, prepare examples of how you've crafted messaging that resonates with both technical and business audiences. Think about specific campaigns you've led and the impact they had.
✨Data-Driven Mindset
Familiarise yourself with data analysis tools and be prepared to discuss how you've used data to refine marketing strategies in the past. Highlight any experience you have with measuring campaign success and optimising marketing funnels.
✨Collaborative Spirit
Showcase your ability to work cross-functionally by preparing anecdotes about successful collaborations with product management, sales, or other marketing teams. Emphasise how these partnerships contributed to successful product launches or campaigns.