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- Tasks: Lead innovative go-to-market strategies and create compelling campaigns for cutting-edge products.
- Company: Join Canonical, a pioneering tech firm at the forefront of open-source innovation.
- Benefits: Enjoy remote work, personal development budget, annual reviews, and recognition rewards.
- Other info: Fully remote since 2004, with opportunities for travel and career growth.
- Why this job: Make a global impact in a fast-paced environment while collaborating with a diverse team.
- Qualifications: Passion for technology, strong storytelling skills, and experience in product marketing.
The predicted salary is between 36000 - 60000 ÂŁ per year.
At Canonical, the product marketing team is not just marketing productsâwe're building the best Go-To-Market (GTM) engine in the openâsource world. Our mission is to take the power of openâsource innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Senior Product Marketing Manager (PMM) to join our teamâsomeone who loves technology, thrives in fastâpaced environments, and wants to make a global impact.
Why You'll Love This Role
- Youâll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
- Youâll collaborate crossâfunctionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
- Youâll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
- Youâll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
- Youâll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, highâperformance environment.
Role & Responsibilities
- Develop and execute goâtoâmarket (GTM) strategies for a range of products.
- Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
- Lead content planning with product managersâfrom website copy to whitepapers, blogs, and sales enablement materials.
- Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
- Launch new products and features, leading crossâfunctional teams to drive awareness and adoption.
- Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
- Support the customer success team on driving customer engagement and growth, working on strategies to upsell and crossâsell across our customer base.
- Plan and execute global events, live webinars, and community meetups that align with our GTM priorities.
Requirements
- A passion for technology and open sourceâyou get excited about innovation, software, and communityâdriven development.
- Strong storytelling skillsâyou know how to craft messaging that resonates with both technical and business audiences.
- Growth mindsetâsomeone who thrives on experimentation, learning, and continuous improvement.
- Excellent communication skills, both written and verbal.
- Dataâdriven mindset, using insights to refine strategies and improve performance.
- Experience in product marketing for enterprise software, cloud, DevOps, or openâsource solutions.
- Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
- Comfort working crossâfunctionally with product, sales, partners, and marketing teams.
What We Offer
- Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills.
- Fully remote working environment â weâve been working remotely since 2004!
- Personal learning and development budget of 2,000 USD per annum.
- Annual compensation review.
- Recognition rewards.
- Annual holiday leave.
- Employee Assistance Programme.
- Opportunity to travel to new locations to meet colleagues at sprints.
- Priority Pass for travel and travel upgrades for longâhaul company events.
About Canonical
Canonical is a pioneering tech firm that is at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence â in order to succeed, we need to be the best at what we do.
Equal Employment Opportunity
Canonical is an equal opportunity employer.
Product Marketing Manager in London employer: Canonical Group Ltd
Contact Detail:
Canonical Group Ltd Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Product Marketing Manager in London
â¨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that arenât even advertised yet.
â¨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your projects and achievements. This gives potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their goals, especially in product marketing.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application đŤĄ
Show Your Passion for Technology: When you're writing your application, let your enthusiasm for technology and open-source shine through. We want to see that youâre not just looking for a job, but that you genuinely care about innovation and community-driven development.
Craft Compelling Messaging: Since storytelling is key in this role, make sure your application reflects your ability to craft messages that resonate. Use clear, engaging language to showcase your skills in shaping product positioning and marketing strategies.
Highlight Your Data-Driven Mindset: We love candidates who can use data to drive decisions. In your application, mention any experiences where you've used insights to refine strategies or improve performance. This will show us that you understand the importance of measuring impact.
Apply Through Our Website: Donât forget to apply through our website! Itâs the best way for us to receive your application and ensures youâre considered for the role. Plus, it gives you a chance to explore more about what we do at Canonical.
How to prepare for a job interview at Canonical Group Ltd
â¨Know Your GTM Strategies
Before the interview, brush up on your understanding of go-to-market strategies. Be ready to discuss how you would develop and execute these strategies for Canonical's products, showcasing your knowledge of the open-source landscape.
â¨Craft Compelling Stories
Since storytelling is key in product marketing, prepare examples of how you've crafted messaging that resonates with both technical and business audiences. Think about specific campaigns where your messaging made a significant impact.
â¨Show Your Data-Driven Mindset
Be prepared to discuss how you've used data to refine marketing strategies in the past. Bring examples of how you've measured impact and optimised marketing funnels to drive customer engagement, as this aligns perfectly with the role's requirements.
â¨Collaborate Like a Pro
Highlight your experience working cross-functionally with various teams. Prepare to share examples of successful collaborations with product management, sales, and marketing teams, especially in executing integrated campaigns that drove pipeline growth.