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For Companies At a Glance
- Tasks: Lead marketing strategies and drive paid media campaigns for Digital Printing & Solutions.
- Company: Join Canon, a leader in innovation and sustainability, committed to inclusivity and employee growth.
- Benefits: Enjoy hybrid working, generous holidays, private healthcare, and discounts on Canon products.
- Why this job: Be part of a dynamic team, shaping impactful marketing while contributing to a sustainable future.
- Qualifications: Experience in digital marketing, lead generation, and excellent communication skills required.
- Other info: This is a 12-month maternity cover role based in Stockley Park, Uxbridge.
The predicted salary is between 67708 - 75000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Job Purpose and Summary
Are you a strategic thinker with a passion for performance marketing and lead generation? We are looking for a dynamic individual to lead our marketing efforts for a dedicated market category and drive our paid media \’always on\’ lead generation programme for all Digital Printing &Solutions categories.
In this role, you will craft and execute innovative marketing strategies, plans, and tactics to drive demand, optimise lead generation performance, and achieve our business goals. You will work alongside our agency partners to maximise return on investment across paid media, ensuring that all programmes deliver qualified leads and measurable business outcomes.
You will optimise all marketing and communication channels to deliver impactful programmes, including business launches, \’always on\’ nurture & acquisition campaigns, ABM programmes and retention marketing. By collaborating with both internal and external stakeholders, you will ensure that key performance indicators (KPIs) are met and that we achieve a strong return on investment (ROI) for our marketing spend.
What we give
With Canon, you\’ll get the support and encouragement you need to grow, from people who share your ambition. We\’ll invest in your professional development to help you learn and progress in your role with us. You\’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
- Here are some of the benefits we offer at Canon to support our employees\’ wellbeing:
- Salary: £67,708- £75,000 dependent on experience plus a 10% annual bonus
- Hybrid working – 3 days in the office, 2 days from home
- Flexible core hours – start anytime between 07:30am-10am, finish after 16:00 (7.5 hours per day)
- Minimum 25 days personal holiday with up to 5 days available for purchase
- Generous pension scheme
- Private healthcare and wider medical plan
- Up to 38% discount on Canon products
- Flexible benefits policy
- Free parking, excellent subsidised restaurant, highly subsidised Costa Coffee on site
- Multi-faith room
- Discounted Nuffield Health gym rates
- Partnership with Mental Health First Aid UK and mental health champions network
- Great transport links – Elizabeth Line and Stockley Park low-cost shuttle bus
- Extensive learning & development opportunities
You will be part of an energetic and innovative environment with more than 50 nationalities at our state-of-the-art EMEA HQ in Stockley Park, Uxbridge.
What we ask
- Provide leadership to all marketing initiatives related to assigned categories.
- Define and execute omni-channel marketing programmes aligned to business unit and target audience.
- Lead the full marketing programme design, activation, and optimisation across all customer buying cycle stages (e.g., contact acquisition, demand creation, customer retention).
- Lead the paid media \’always on\’ lead generation programme for all DP&S categories, working alongside our agency and local marketing teams to maximise ROI and ensure high-quality lead delivery.
- Control category advertising & marketing budgets in campaign planning and execution, solving problems proactively to maximise ROI.
- Stay abreast of industry and category marketing best practices, ensuring proven methods are applied and tested (Do-Learn-Do).
- Coordinate content planning, sales enablement, product groups, and local marketing teams to ensure campaign strategies are fit for purpose.
- Collaborate with internal stakeholders to develop messaging and customer value propositions.
- Leverage external SMEs to provide category insight and strengthen strategic recommendations.
- Use analytics to drive performance marketing across all category areas.
- Define category-specific customer journeys to maximise our customers\’ experience of the Canon B2B brand.
- Collaborate with Corporate Communications to optimise delivery and execution.
You will need
- Extensive experience in modern digital customer marketing, including paid media, lead generation and Account Based Marketing (ABM).
- Category relevant market experience.
- Deep knowledge of respective products/solutions.
- Knowledge of sales and sales methodologies.
- Develops and coaches others.
- Excellent communication and presentation skills.
- Customer oriented.
- Innovates by building on skills & experience.
- Inspirational and motivational leadership.
- Builds trust-based relationships.
- Second European language (preferred).
Further Information
This is a maternity cover role for a period of 12 months
Salary: £67,708- £75,000 dependent on experience.
Location: Stockley Park, Uxbrdge
Hybrid Working 3 days in office and 2 days from home
#LI-SM1
Canon is an equal opportunity employer. Canon recruits, employs, trains, compensates and promotes regardless of race, religion, national origin, sex, disability, age, veteran status or other protected status as required by law.
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EMEA Workspace Category Marketing Lead & Paid Media Campaign Manager Maternity Cover employer: CanonEurope
Contact Detail:
CanonEurope Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land EMEA Workspace Category Marketing Lead & Paid Media Campaign Manager Maternity Cover
✨Tip Number 1
Familiarise yourself with Canon's products and solutions, especially in the Digital Printing & Solutions categories. Understanding the specifics of what they offer will help you tailor your discussions and demonstrate your expertise during interviews.
✨Tip Number 2
Network with current or former employees of Canon, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in performance marketing and lead generation. Being able to discuss recent developments or case studies in these areas will showcase your passion and knowledge during conversations with the hiring team.
✨Tip Number 4
Prepare to discuss your experience with omni-channel marketing programmes and how you've successfully driven ROI in past roles. Concrete examples will help illustrate your capabilities and align with the job requirements.
We think you need these skills to ace EMEA Workspace Category Marketing Lead & Paid Media Campaign Manager Maternity Cover
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, lead generation, and paid media. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your strategic thinking and passion for performance marketing. Mention specific examples of past successes in similar roles and how they relate to the responsibilities outlined in the job description.
Showcase Your Leadership Skills: In your application, emphasise your leadership experience and ability to collaborate with both internal and external stakeholders. Provide examples of how you've successfully led marketing initiatives and driven results.
Highlight Analytical Skills: Demonstrate your ability to use analytics to drive performance marketing. Include examples of how you've used data to optimise campaigns and improve ROI in previous positions.
How to prepare for a job interview at CanonEurope
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've crafted and executed marketing strategies in the past. Highlight your ability to think strategically about performance marketing and lead generation, as this role requires a strong focus on these areas.
✨Demonstrate Your Knowledge of Paid Media
Be ready to talk about your experience with paid media campaigns. Discuss how you've maximised ROI in previous roles and share any metrics or results that showcase your success in lead generation through paid media.
✨Emphasise Collaboration Skills
This position involves working closely with both internal teams and external agency partners. Prepare examples of how you've successfully collaborated in the past, particularly in cross-functional settings, to achieve marketing goals.
✨Familiarise Yourself with Canon's Values
Research Canon's commitment to sustainability and inclusivity. Be prepared to discuss how your personal values align with theirs and how you can contribute to their mission, as cultural fit is important for this role.
