At a Glance
- Tasks: Lead marketing and business development for Canon's office products across EMEA.
- Company: Join Canon, a leader in innovative technology solutions.
- Benefits: Competitive salary up to £63,000, plus professional growth opportunities.
- Other info: Collaborative environment with opportunities to influence global marketing initiatives.
- Why this job: Shape the future of office technology and drive impactful marketing strategies.
- Qualifications: Experience in B2B tech marketing and strong communication skills required.
The predicted salary is between 63000 - 63000 £ per year.
Drive the growth of Canon’s office hardware and services portfolio across EMEA by leading the end-to-end marketing and business development agenda. This role is pivotal in shaping how we position and bring to market our printing and scanning solutions—enabling the Integrated Printing & Services Group (IPSG) to accelerate commercial performance and customer value.
Working at the heart of Canon’s B2B organisation, you will collaborate closely with Sales and Marketing leaders across National and Regional Sales Organisations. Acting as a strategic connector, you will translate central strategy into compelling local value propositions, enabling impactful go-to-market execution, product launches, and sales activation at scale.
As part of the IPSG Corporate & Public Marketing team, you will also play a key role in designing and delivering integrated, segment-led marketing programmes. By aligning the full portfolio to industry-specific needs, you will strengthen market positioning, drive demand, and deliver measurable business results.
Salary up to £63,000 depending on experience.
Responsibilities- Drive office HW portfolio marketing and sales enablement: Facilitate the full office device portfolio life-cycle marketing with a focus on creating total business value propositions that leverage the entire product range of Canon.
- Be an evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike.
- Drive portfolio awareness and education into the sales channels through the NSOs/RSOs by creating engaging and compelling content about the benefits of our technology.
- Manage and update marketing and sales tools such as Web portals, webinars, video, podcasts and white papers to ensure maximum impact of content.
- Work with Sales and Marketing functions as a subject matter expert to execute relevant applications and vertical specific initiative.
- Manage product business launches: Lead the marketing and business development of new product launches and ensure GTM readiness addressing the whole value chain from direct and indirect sales through to customers, working in alignment with the wider product management and commercial team.
- Orchestrate the creation of new product collateral's and assets, working with the wider Marketing function.
- Drive L&D programmes for new products.
- Work closely with other regions to define global product business launch and marketing initiatives and leverage expertise from other Canon entities across the globe.
- Manage market and competition insights: Gather and apply market insights; the voice of the market, sales channels and customers to feed into future technology development.
- Be responsible for monitoring and analyzing competitor’s activities; messaging, technology, portfolio, pricing etc.
- Support R/NSOs business development: Act as a key liaison between European HQ and National/Regional Sales Offices (NSO/RSO) to support sales and support business on a daily basis in a business development remit for the portfolio area of competency.
- Office Business Planning & Canon INC. collaboration: Act as key liaison with the Office Business Planning & Admin to drive close collaboration and synergies. Act as point of contact with CINC for product marketing.
- Integrated marketing: Own and drive specific IPSG portfolio integrated marketing propositions, with particular focus on the proposition development, sales enablement and market awareness for vertical/industries marketing.
- Professional background in Business-to-Business technology marketing with whole life-cycle product and customer marketing experience.
- Experience of holistic go-to-market readiness and the varying needs of different channels.
- Strong presentation and communication skills.
- Good value proposition building; to know how products, software and services come together to create and deliver a customer value proposition for specific market segments.
- Good understanding of B2B sales channels and the commercial models employed.
- Able to demonstrate a high level of accuracy and attention to detail, well organised, able to plan effectively.
- Able to negotiate and influence with stakeholders.
- Can gather and apply market insights, form and apply strategic thinking.
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a collaborative and innovative work culture, particularly for the Product Marketing & Business Development Specialist role. With a strong focus on employee growth and development, Canon offers comprehensive training programmes and opportunities to engage with diverse teams across EMEA, ensuring that every employee can contribute meaningfully to the company's success while enjoying a competitive salary and benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in Uxbridge
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Canon employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills in action! If you have a portfolio or case studies from previous projects, share them during interviews. It’s a great way to demonstrate how you can drive results for Canon.
✨Tip Number 3
Prepare for those tricky interview questions! Research common B2B marketing scenarios and think about how you'd tackle them. This shows you're ready to take ownership and accountability.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Canon team.
We think you need these skills to ace Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in Uxbridge
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in B2B technology marketing and how you've driven product launches or developed compelling value propositions. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Canon's office products and how your background aligns with our goals. Be sure to mention specific examples of your past successes in marketing and business development.
Showcase Your Communication Skills:Since this role involves collaboration with various teams, it's crucial to demonstrate your strong communication skills. Whether it's through your CV, cover letter, or any additional materials, let us see how you can effectively convey ideas and influence stakeholders.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Canon
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Canon's office hardware and services portfolio. Familiarise yourself with their printing and scanning solutions, and be ready to discuss how these products can add value to customers. This will show your passion and knowledge about the role.
✨Prepare Compelling Value Propositions
Think about how you would create engaging value propositions for Canon’s products. Be prepared to share examples of how you've successfully built value propositions in the past, especially in a B2B context. This will demonstrate your ability to translate strategy into actionable marketing initiatives.
✨Showcase Your Collaboration Skills
Since this role involves working closely with Sales and Marketing leaders, be ready to discuss your experience in cross-functional collaboration. Share specific examples of how you've worked with different teams to drive successful product launches or marketing campaigns.
✨Demonstrate Market Insight
Research the current market trends and competitors in the office products sector. Be prepared to discuss how you would gather and apply market insights to inform Canon's marketing strategies. This shows that you can think strategically and are aware of the competitive landscape.
