At a Glance
- Tasks: Own marketing strategy, develop insight-led campaigns, and lead product launches across Europe.
- Company: Join Canon EMEA, a leader in imaging technology with a collaborative international team.
- Benefits: Competitive salary up to £56,185, plus a 10% bonus and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and collaboration across diverse teams.
- Why this job: Shape the future of marketing in tech and make a real impact on customer engagement.
- Qualifications: Experience in B2P marketing strategies, strong communication skills, and a passion for consumer technology.
The predicted salary is between 47000 - 56185 £ per year.
Canon EMEA is looking for a Marketing Strategy Specialist to help shape the future of our business across Europe. This is an exciting opportunity to own the marketing strategy for key customer segments and product portfolios, transforming market insight into innovative campaigns that drive commercial growth and strengthen Canon's position as a market leader.
Working at the heart of a collaborative, international team, you'll develop insight-led marketing strategies, lead the planning of high-profile product launches and lifecycle campaigns, and influence business decisions through data-driven recommendations. From shaping strategic direction to delivering measurable results, you'll play a key role in creating impactful marketing that reaches customers across Europe while helping drive Canon's long-term success.
Responsibilities- Own the marketing strategy for your assigned customer segments and product portfolio, developing insight-led plans that drive business growth and support ITCG's strategic objectives.
- Turn market intelligence into action by analysing customer, competitor and industry trends to identify opportunities and shape long-term marketing direction.
- Lead the development and delivery of integrated marketing strategies, product launches, brand campaigns and lifecycle activity that deliver measurable commercial impact.
- Create compelling strategic marketing briefs that align stakeholders, inspire outstanding execution and ensure every campaign is positioned for success.
- Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
- Influence and collaborate with senior stakeholders, Product Management, Sales, Marketing teams, National Sales Organisations (NSOs) and agency partners to deliver exceptional customer experiences across Europe.
- Monitor campaign and market performance, using data and insights to continuously optimise marketing effectiveness and respond to changing market conditions.
- Lead cross-functional collaboration, bringing together diverse teams to align priorities, drive innovation and deliver against shared business goals.
- Be the recognised expert for your customer segments and product categories, providing strategic insight, thought leadership and innovative ideas that shape Canon's marketing direction.
- Champion marketing excellence, staying ahead of market, customer and technology trends while continuously developing your expertise to keep Canon at the forefront of marketing innovation.
- Proven experience developing and delivering B2P Marketing strategies, ideally within a technology, imaging or consumer electronics environment.
- Strong commercial and strategic mindset, with an excellent understanding of European consumer markets, customer behaviours and industry trends.
- Ability to translate complex products and technologies into compelling customer value propositions and insight-led marketing strategies.
- Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across senior leaders, cross-functional teams and international markets.
- Strong interpersonal and cross-cultural skills, with a proven ability to build trusted relationships across diverse teams and regions.
- Commercially astute, with experience managing marketing budgets and optimising investment to maximise ROI.
- Highly organised and able to manage multiple priorities while delivering high-quality work in a fast-paced environment.
- Good understanding of consumer technology trends and their commercial impact, including areas such as imaging, sensors, optics, image processing and networking.
- Demonstrated success delivering integrated marketing campaigns that drive brand awareness, customer engagement, consideration, purchase intent and commercial growth.
- Experience developing compelling customer value propositions, translating technical product features into meaningful consumer benefits that differentiate products in the market.
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)
Marketing Strategy Specialist (Pro Video) in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Specialist (Pro Video) in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Strategy Specialist (Pro Video) in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
