At a Glance
- Tasks: Shape and execute innovative marketing strategies for Canon's consumer print and photo segments.
- Company: Join Canon, a leader in imaging and printing technology with a collaborative culture.
- Benefits: Competitive salary up to £56,185 plus a 10% bonus, with opportunities for professional growth.
- Other info: Dynamic role with opportunities to engage with cross-functional teams and develop your expertise.
- Why this job: Make a real impact on marketing strategies that drive brand awareness and sales growth.
- Qualifications: 3 years of experience in marketing strategy with strong communication and collaboration skills.
The predicted salary is between 56185 - 56185 £ per year.
The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories within the consumer market for print and photo. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.
Salary up to £56,185 plus 10% bonus (dependant on experience)
Responsibilities- Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.
- Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
- Recommend strategic projects and activities for inclusion in the MTP.
- Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
- Monitor performance and adjust plans to reflect market volatility and evolving business needs.
- Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
- Analyse the 5Cs and evaluate past marketing performance.
- Turn insights into strategic, actionable marketing recommendations.
- Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
- Define objectives, KPIs and success measures.
- Provide strategic direction based on market insight, product knowledge and customer needs.
- Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
- Plan launch activity, content, assets and compliance requirements.
- Brief SMEs and marketing channels to ensure aligned execution.
- Ensure all briefs are clear, timely and strategically robust.
- Set KPIs and apply learnings from previous activity.
- Oversee end‑to‑end execution of marketing plans.
- Lead virtual cross‑functional teams to drive alignment and delivery.
- Collaborate with internal teams and external agencies across creative, media and digital.
- Engage NSOs to cascade strategy, gather feedback and support local readiness.
- Manage full lifecycle of marketing plans, ensuring visibility and communication.
- Lead updates, reviews and senior leadership preparation.
- Maintain deep category and customer‑segment expertise to inform strategy.
- Provide insight, recommendations and innovation to elevate marketing.
- Identify capability gaps and support long‑term development.
- Keep up to date with market, competitor and technology trends.
- Actively pursue professional development to strengthen marketing excellence.
Skills and knowledge required:
- Sophisticated cross cultural & interpersonal skills
- Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
- Ability to build rapport with clients and team members, fostering a collaborative work environment.
- Ability to manage marketing budgets effectively and allocate resources to maximize ROI.
- Able to deliver high quality against pressurised deadlines.
- Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc).
Experience required:
- Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise.
- Must have a deep knowledge & experience related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)
- Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application.
- Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth.
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary up to £56,185 plus 10% bonus (dependant on experience)
Marketing Strategy Specialist - Consumer Print/Photo in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful marketing strategies across Europe. With a strong focus on professional development and innovation, team members are encouraged to grow their expertise in the consumer print and photo market while enjoying competitive salaries and bonuses. The company's commitment to employee well-being and a supportive environment makes it an attractive place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Specialist - Consumer Print/Photo in Uxbridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the marketing field, especially those who work at Canon or similar companies. Attend industry events, webinars, or even local meetups to make those valuable connections.
✨Tip Number 2
Show off your expertise! Prepare a portfolio that highlights your past marketing strategies and campaigns. Use real data to demonstrate how your insights led to successful outcomes. This will help you stand out as a subject matter expert.
✨Tip Number 3
Practice your pitch! Be ready to articulate your marketing strategies and how they align with business goals. Think about how you can communicate your ideas clearly and convincingly to stakeholders during interviews.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team and contributing to Canon’s marketing success.
We think you need these skills to ace Marketing Strategy Specialist - Consumer Print/Photo in Uxbridge
Some tips for your application 🫡
Know Your Stuff:Make sure you really understand the marketing strategies and customer segments mentioned in the job description. We want to see that you can bring insights and expertise to the table, so do your homework on Canon's products and the consumer print/photo market.
Tailor Your Application:Don’t just send a generic CV and cover letter! We love it when applicants customise their applications to reflect how their skills and experiences align with the role. Highlight your relevant achievements and show us why you're the perfect fit for this Marketing Strategy Specialist position.
Showcase Your Communication Skills:Since this role involves a lot of collaboration and stakeholder engagement, make sure your written application reflects your communication prowess. Use clear, concise language and structure your thoughts logically to demonstrate your ability to articulate marketing strategies effectively.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you’re genuinely interested in joining our team at StudySmarter!
How to prepare for a job interview at Canon
✨Know Your Stuff
Make sure you have a solid understanding of Canon's products and the consumer print/photo market. Brush up on recent trends, customer behaviours, and how they impact marketing strategies. This will help you speak confidently about your insights during the interview.
✨Showcase Your Strategy Skills
Prepare to discuss specific marketing strategies you've developed in the past. Be ready to explain how you turned insights into actionable plans and what KPIs you set to measure success. Use examples that highlight your ability to align marketing initiatives with business objectives.
✨Engage with Stakeholders
Demonstrate your experience in cross-functional collaboration. Think of examples where you successfully engaged with different teams or stakeholders to drive alignment and deliver results. This shows you can work well in a team-oriented environment, which is crucial for this role.
✨Be Ready for Market Analysis
Expect questions about conducting situation analyses and evaluating past marketing performance. Prepare to discuss how you would approach analysing the 5Cs and turning those insights into strategic recommendations. This will show your analytical skills and understanding of market dynamics.
