At a Glance
- Tasks: Shape innovative marketing strategies and lead impactful campaigns for a global brand.
- Company: Join Canon EMEA, a leader in imaging technologies with a collaborative culture.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Dynamic role with a focus on innovation and continuous learning.
- Why this job: Make a real impact in B2B marketing while working with cutting-edge technology.
- Qualifications: Experience in B2B marketing and strong strategic thinking skills required.
The predicted salary is between 47000 - 56185 £ per year.
Join Canon EMEA as a B2B Marketing Strategy Specialist and play a key role in shaping the future of our Imaging Technologies Consumer Group (ITCG). In this strategic role, you'll transform market insights and business priorities into innovative marketing strategies that drive growth across Europe.
Working closely with the B2B Marketing Manager and collaborating with teams across the business, you'll lead the development and delivery of integrated marketing plans, product launches and campaigns that make a measurable commercial impact. If you're passionate about combining strategic thinking with customer insight to influence business success, this is an exciting opportunity to help shape the future of one of the world's most recognised brands.
Responsibilities- Own the marketing strategy for your assigned sectors, developing insight-led plans that support ITCG's commercial objectives and Mid-Term Plan.
- Turn market intelligence into action by analysing customer, competitor and industry trends to identify growth opportunities and shape strategic direction.
- Lead the planning and delivery of integrated marketing campaigns, product launches, lifecycle activity and key sector events that drive measurable business results.
- Develop compelling marketing briefs that provide clear strategic direction, align stakeholders and enable outstanding campaign execution.
- Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
- Own your sector marketing budget, ensuring effective investment, robust financial governance and maximum return on marketing spend.
- Collaborate with Product Management, Sales, Digital and Marketing teams to deliver customer-centric campaigns that support commercial priorities across Europe.
- Partner with National Sales Organisations (NSOs) and external agencies to ensure consistent execution while adapting strategies to local market needs.
- Monitor campaign and market performance, using data and insights to continuously optimise activity and improve commercial outcomes.
- Act as the recognised marketing expert for your sectors, providing strategic insight, thought leadership and innovative ideas that influence business decisions.
- Champion marketing excellence, staying ahead of market, technology and customer trends while continuously developing your own expertise and helping Canon remain at the forefront of B2B marketing.
- Proven experience in B2B marketing, ideally within a technology, imaging or solutions-led environment.
- Strong strategic thinking skills, with the ability to translate market insights into commercially impactful marketing plans.
- Excellent communication and stakeholder management skills, with the confidence to influence and collaborate across functions, markets and seniority levels.
- Commercially minded, with experience managing marketing budgets and optimising investment to maximise ROI.
- Highly organised and able to manage multiple priorities, delivering high-quality work in a fast-paced environment.
- Experience leading complex marketing projects from concept through to execution, ensuring successful delivery against objectives.
- Strong analytical skills, using customer, market and performance data to inform decisions and continuously improve results.
- Cross-cultural awareness and experience working across international markets, with the ability to adapt approaches to diverse audiences.
- A good understanding of technology trends and their commercial application, with the ability to translate technical concepts into compelling customer value propositions.
- A proactive, collaborative mindset with a passion for innovation, continuous learning and delivering marketing that drives measurable business impact.
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary up to £47,000 - 56,185 plus 10% bonus (dependant on experience)
Marketing Strategy Specialist (B2B) in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Specialist (B2B) in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Strategy Specialist (B2B) in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
