At a Glance
- Tasks: Shape and execute innovative marketing strategies for Canon's consumer print and photo segments.
- Company: Join Canon, a leader in imaging and printing technology with a collaborative culture.
- Benefits: Competitive salary up to £56,185 plus a 10% bonus, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to engage cross-functional teams and develop your marketing expertise.
- Why this job: Make a real impact on marketing initiatives that drive brand awareness and sales growth.
- Qualifications: 3 years of experience in marketing strategy with strong communication and collaboration skills.
The predicted salary is between 56185 - 56185 £ per year.
The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories within the consumer market for print and photo. Acting as a subject matter expert, the role is responsible for driving insight-led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross-functional collaboration, stakeholder engagement, and end-to-end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long-term growth and leadership in the market.
Salary up to £56,185 plus 10% bonus (dependant on experience)
Responsibilities- Act as the subject matter expert for assigned customer segments and product/service categories. 80% Print, 20% Photo.
- Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
- Recommend strategic projects and activities for inclusion in the MTP.
- Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
- Monitor performance and adjust plans to reflect market volatility and evolving business needs.
- Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
- Analyse the 5Cs and evaluate past marketing performance.
- Turn insights into strategic, actionable marketing recommendations.
- Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
- Define objectives, KPIs and success measures.
- Provide strategic direction based on market insight, product knowledge and customer needs.
- Own and deliver Product Launch and Campaign/Lifecycle/BAU Master Briefs.
- Plan launch activity, content, assets and compliance requirements.
- Brief SMEs and marketing channels to ensure aligned execution.
- Ensure all briefs are clear, timely and strategically robust.
- Set KPIs and apply learnings from previous activity.
- Oversee end‑to‑end execution of marketing plans.
- Lead virtual cross‑functional teams to drive alignment and delivery.
- Collaborate with internal teams and external agencies across creative, media and digital.
- Engage NSOs to cascade strategy, gather feedback and support local readiness.
- Manage full lifecycle of marketing plans, ensuring visibility and communication.
- Lead updates, reviews and senior leadership preparation.
- Maintain deep category and customer‑segment expertise to inform strategy.
- Provide insight, recommendations and innovation to elevate marketing.
- Identify capability gaps and support long‑term development.
- Keep up to date with market, competitor and technology trends.
- Actively pursue professional development to strengthen marketing excellence.
- Sophisticated cross cultural & interpersonal skills.
- Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
- Ability to build rapport with clients and team members, fostering a collaborative work environment.
- Ability to manage marketing budgets effectively and allocate resources to maximize ROI.
- Able to deliver high quality against pressurised deadlines.
- Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc).
- Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise.
- Must have a deep knowledge & experience related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role. (c. 3 years av.)
- Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application.
- Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth.
- Drive for results.
- Focus on the Customer.
- Take ownership and accountability.
- Act as a team player.
- Shows courage and conviction.
- People orientated.
- Caring for self and others.
Marketing Strategy Executive - Consumer Print/Photo in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a dynamic and collaborative work culture, empowering employees to drive impactful marketing strategies across Europe in the consumer print and photo sectors. With a strong focus on professional development and cross-functional teamwork, Canon offers competitive salaries, performance bonuses, and the opportunity to work at the forefront of technology and innovation in a supportive environment that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Strategy Executive - Consumer Print/Photo in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Strategy Executive - Consumer Print/Photo in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
