At a Glance
- Tasks: Lead Canon's marketing strategy for Print and Photo products across Europe.
- Company: Join a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, and 25+ days of holiday.
- Other info: Be part of a supportive team that values personal growth and sustainability.
- Why this job: Make a real impact with innovative marketing strategies and campaigns.
- Qualifications: Experience in marketing strategy and strong communication skills required.
The predicted salary is between 47000 - 56185 £ per year.
The Marketing Strategy Specialist plays a key role in shaping and delivering Canon's consumer marketing strategy across Europe for designated customer segments and product portfolios within the Print and Photo categories. As the strategic lead for their portfolio, they translate market, customer and commercial insights into data-driven marketing strategies that support business growth and strengthen Canon's market position.
Working collaboratively with cross-functional teams across Europe, the role leads the development of integrated marketing plans, product launch strategies and lifecycle campaigns, ensuring alignment with business objectives and customer needs. With end-to-end ownership of strategic marketing planning and execution, the Marketing Strategy Specialist drives measurable commercial outcomes, champions marketing excellence and supports Canon's long-term growth and competitive advantage.
At Canon, we've been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we're driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We're proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you're visionary, innovative, and ready to make an impact – we'd love to hear from you. With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally. Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Key Skills:
- Sophisticated cross cultural & interpersonal skills.
- Convincing communications to highest level - verbal and written communication skills to articulate marketing strategies and collaborate with stakeholders.
- Ability to build rapport with clients and team members, fostering a collaborative work environment.
- Ability to manage marketing budgets effectively and allocate resources to maximize ROI.
- Able to deliver high quality against pressurised deadlines.
- Understand the technology changes and their impact on our business (e.g. sensors, optics, image processing, networking etc).
- Must have a deep understanding & knowledge of European business market trends, Customer behaviours, excellent Strategy thinking expertise.
- Must have a deep knowledge & experience related to Customer Segments and products & services industry & technologies related, to be credible in the Marketing strategist role.
- Proven Track Record: creating value propositions for multiple customer groups translating product features into benefit-centric application.
- Demonstrated success in delivering marketing campaigns that drive brand awareness, preference, purchase intent, sales growth.
Canon Core Behaviours:
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary up to 47,000 - 56,185 plus 10% bonus (dependant on experience). Own the marketing strategy for your product portfolio (80% Print, 20% Photo), shaping the direction that drives commercial growth. Turn market trends, customer insights and performance data into clear, actionable marketing strategies that deliver measurable results. Lead the planning and delivery of impactful product launches, campaigns and always-on marketing activity across the customer lifecycle. Work closely with Product Management, Sales and Marketing teams to align plans with business priorities and maximise commercial success. Inspire and influence cross-functional teams and agency partners to deliver exceptional marketing execution. Monitor campaign and market performance, adapting strategies to respond to changing customer needs and market conditions. Build strong relationships with National Sales Organisations (NSOs), ensuring strategies are successfully deployed and local markets are set up for success. Act as the go-to expert for your product categories, providing strategic insight, innovation and thought leadership across the business. Champion best practice in marketing planning, briefing and measurement, ensuring every activity has clear objectives and delivers value. Stay ahead of industry, customer and technology trends, bringing fresh ideas that continuously improve marketing performance and capability.
Full time
Posting Date: 2026-06-09
Marketing Executive - Hybrid/Flexible in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive - Hybrid/Flexible in Uxbridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Canon and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Canon are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Canon on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Canon. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive - Hybrid/Flexible in Uxbridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Canon. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Canon:Show us that you’ve done your homework! In your application, briefly mention what you admire about Canon’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Canon
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Canon will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Canon, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
