At a Glance
- Tasks: Join a dynamic team to create impactful digital marketing campaigns and optimise online presence.
- Company: Canon UK & Ireland, a leader in innovative digital solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and continuous learning.
- Why this job: Make your mark in digital marketing and see your ideas come to life.
- Qualifications: 2+ years in digital marketing, strong communication skills, and a passion for tech.
The predicted salary is between 35308 - 44654 £ per year.
Do you have the skills and ambition to take your digital marketing career to the next level? Are you looking for a role where your ideas are valued and your impact is visible?
In this role, you’ll join a dynamic team delivering omni-channel digital campaigns that drive engagement, build brand presence, and generate high-quality leads. As our Digital Marketing & Web Professional, you’ll play a key role in managing and optimising our online presence - spanning website development and content - while ensuring our Canon UK & Ireland digital platforms remain impactful, up to date, and performance-driven.
Responsibilities
- Webpage scope and management
- Translate stakeholder briefs into effective landing pages that drive brand awareness and demand generation
- Develop and manage content aligned to brand guidelines, ensuring strong design, clear messaging, and seamless lead capture
- Own and maintain key B2B CUK&I webpages (including homepages), ensuring content is accurate and up to date in collaboration with the wider marketing team
- Localise and deliver EMEA content for the UK market
- Manage day-to-day website updates, including implementation, SEO checks, user journeys, and performance optimisation
- Participate in web and operations meetings with Canon Europe and NSOs, sharing key updates with CUK marketing
- Build strong relationships with stakeholders and management
- SEO (Search Engine Optimisation) & Generative AI Optimisation (GEO)
- Plan and implement SEO/GEO strategies to optimise all B2B digital content and landing pages
- Create and manage CTA gating using internal tools and integrate into landing page briefs
- Conduct keyword research and performance analysis to identify optimisation opportunities
- Use Google Analytics and Looker Studio to monitor performance and recommend improvements
- Work with project owners and stakeholders to implement SEO/GEO best practice
- Analyse campaign performance to drive insights and maximise ROI
- Monitor competitor activity and search rankings to inform optimisation strategies
- Digital marketing knowledge
- Create and manage Eloqua campaign canvases to deliver seamless user journeys and ensure accurate tracking and performance measurement
- Build and optimise HTML emails in Eloqua, applying best-practice design and marketing insight to enhance engagement and effectiveness
- Create and manage Eloqua landing pages for closed events and campaign activity outside the main website
- Develop and implement campaign tracking mechanisms, including UTM parameters, QR codes, and vanity URLs
- Stay up to date with digital trends, tools, and technologies to continuously enhance campaign performance
- Promote adoption of new digital strategies and best practices across stakeholders
- Analysis and improvement
- Analyse performance metrics and collaborate with the team to identify improvements
- Provide regular reporting against objectives and offer guidance to support marketing best practice
Salary £35,308 - £44,654 (dependant on experience)
Qualifications
Skills and knowledge required:
- Strong interest in digital marketing and emerging technologies
- Excellent written and verbal communication skills
- High attention to detail and accuracy
- Ability to work independently and collaboratively
- Strong organisational and prioritisation skills across multiple projects
- Creative thinking and problem-solving ability
- Knowledge of Google Analytics
- Proactive, self-motivated approach with accountability for delivery
- Ability to adapt in a changing environment
- Discretion when handling sensitive information
Experience required:
- Minimum 2 years’ experience delivering multichannel digital marketing campaigns, ideally in a B2B environment
- Understanding of website management, SEO, paid social, and paid search
- Marketing qualification preferred
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Digital Marketing & Web Professional in Uxbridge employer: Canon
At Canon UK & Ireland, we pride ourselves on fostering a vibrant work culture that values creativity and innovation, making it an excellent employer for those looking to advance their digital marketing careers. Our team-oriented environment encourages collaboration and personal growth, while our commitment to employee development ensures you have the resources and support needed to thrive in your role. With competitive salaries and a focus on work-life balance, Canon offers a unique opportunity to make a meaningful impact in the digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing & Web Professional in Uxbridge
✨Tip Number 1
Network like a pro! Get out there and connect with people in the digital marketing space. Attend industry events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your best work in digital marketing. Include case studies of campaigns you've managed, showcasing your ability to drive engagement and generate leads. This is your chance to shine!
✨Tip Number 3
Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can optimise their online platforms and contribute to their marketing goals. Tailor your answers to show you understand their brand and audience.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the specific role and highlighting your relevant experience in digital marketing and web management.
We think you need these skills to ace Digital Marketing & Web Professional in Uxbridge
Some tips for your application 🫡
Show Your Passion for Digital Marketing:Let us see your enthusiasm for digital marketing in your application! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing creativity and innovation, so don’t hold back!
Tailor Your Application:Make sure to customise your CV and cover letter for the role. Highlight your experience with SEO, website management, and digital campaigns. We want to know how your skills align with what we’re looking for, so be specific!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use clear language and avoid jargon unless it's relevant. We appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Canon
✨Know Your Digital Marketing Stuff
Make sure you brush up on the latest trends in digital marketing, especially around SEO and content management. Be ready to discuss how you've applied these strategies in past roles, as this will show your passion and expertise.
✨Showcase Your Creativity
Prepare examples of campaigns you've worked on that highlight your creative thinking. Think about how you can demonstrate your ability to translate stakeholder briefs into engaging landing pages or effective email campaigns.
✨Be Data-Driven
Familiarise yourself with Google Analytics and any other tools mentioned in the job description. Be prepared to discuss how you've used data to drive decisions and improve campaign performance in your previous roles.
✨Build Relationships
Since this role involves collaboration with various stakeholders, think about how you can demonstrate your relationship-building skills. Share examples of how you've successfully worked with teams or clients to achieve common goals.
