At a Glance
- Tasks: Lead digital optimisation initiatives and drive conversion rates across various channels.
- Company: Join a leading tech company focused on innovation and customer experience.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous learning and personalisation strategies.
- Why this job: Make a real impact by enhancing digital experiences and driving revenue growth.
- Qualifications: 3+ years in CRO, strong analytical skills, and expertise in A/B testing.
The predicted salary is between 47863 - 56310 £ per year.
As an Experimentation & Conversion Rate Optimisation (CRO) Senior Specialist, you will oversee the EMEA ITCG Digital CRO programme across all ITCG digital channels, including e-Commerce sites, brand websites, Amazon, mobile apps, email and paid media landing experiences. Your role involves fostering a culture of testing, implementing robust A/B and MVT testing strategies, and aiming to increase website conversion rates and customer value across the full ITCG digital ecosystem to drive incremental revenue growth and improve the digital customer experience.
Responsibilities
- Performance Optimisation: Drive optimisation initiatives through comprehensive testing roadmaps across customer acquisition, conversion, and retention phases, collaborating with internal business stakeholders and ensuring optimisation coverage across ITCG websites, apps, emails and paid media landing experiences.
- Partnership Management: Supervise daily and weekly activities of agency partners to drive results. This includes ideation, testing prioritisation, brief reviews, UAT testing and QA, reviewing post-test results, and monitoring high-level programme KPIs.
- Cross-Functional Collaboration: Engage with key cross-functional teams throughout the CRO process to identify optimal solutions for complex customer problems, share results with internal stakeholders and the leadership team, and promote a culture of experimentation across all ITCG digital channels.
- Implementation of Successful Tests: Develop business cases for new functionalities based on successful tests and coordinate with IT for live site implementation and broader channel deployment where relevant.
- Advocacy and Education: Act as an ambassador for digital experimentation within the organisation by proactively sharing insights and the value of optimisation initiatives.
- Continuous Improvement: Continuously learn from industry peers and benchmark experimentation maturity against leading brands to elevate Canon’s digital optimisation capabilities.
- Personalisation Strategy: Spearhead the development and implementation of tailored strategies across all ITCG digital channels, aiming to advance towards 1:1 personalisation. Utilise cutting-edge technologies such as AI and recommendation engines to drive transformative enhancements.
- Digital Experimentation Tools Relationship Lead: Your role will involve spearheading the relationship with digital experimentation tools vendors such as ContentSquare and Optimizely. This includes scheduling regular meetings and QBRs to maximise tool utilisation and ensure comprehensive training for business users.
- Expertise: Be recognised as one of the in-house experts in the use of the following tools: Optimizely, ContentSquare, Google Analytics, and survey tools.
- Experimentation Framework Governance: Own and evolve experimentation frameworks, governance models, prioritisation structures, and statistical standards to ensure test quality and alignment with business goals.
Qualifications
- Skills and knowledge required:
- Expert knowledge of A/B and MVT testing programs (e.g., Optimizely)
- Expert knowledge of customer experience intelligence tools (e.g., ContentSquare)
- Advanced knowledge of analytics platforms (e.g., Google Analytics/GA4)
- Some experience with Tealium iQ and Audience Stream for leveraging data collection and onsite personalisation would be an advantage
- Good understanding of user experience (UX) principles and practices, and experience working closely with UX & UI Designers
- Basic knowledge of HTML, CSS, and JavaScript
- Strong analytical skills to interpret data and make data-driven decisions
- Excellent interpersonal skills with the ability to communicate effectively and concisely
- Good project and time management skills with the ability to deliver on time and to a high quality
- Good understanding of online marketing acquisition channels (SEO, PPC, CRM) and how they work together with CRO
- Experience with site personalisation strategies and implementation
Experience required:
- 3+ years’ experience in managing CRO/ experimentation programmes across multiple EMEA sites (can be either agency or client-side)
- Proficiency with both client and server-side experimentation
- Proven optimisation across multiple channels - websites, apps, Amazon, emails and paid media
- Strong track record in managing CRO agencies and technology partners
- Demonstrated ability to scale experimentation programmes across regions and channels
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People orientated
- Caring for self and others
Salary: £47,863- £56,310 per annum, plus 10% bonus (dependent on experience)
CRO Senior Specialist in Uxbridge employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Senior Specialist in Uxbridge
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Canon are looking for when hiring for a CRO Senior Specialist.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Canon for the CRO Senior Specialist, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Canon as a CRO Senior Specialist, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Canon’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a CRO Senior Specialist.
We think you need these skills to ace CRO Senior Specialist in Uxbridge
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Canon, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Canon's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Canon. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Canon
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Canon uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Canon. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
