At a Glance
- Tasks: Own marketing strategy and develop insight-led campaigns for Canon's key customer segments.
- Company: Join Canon EMEA, a global leader in imaging and innovation.
- Benefits: Enjoy hybrid working, flexible hours, and 25+ days of holiday.
- Other info: Be part of a diverse team and enjoy excellent career development opportunities.
- Why this job: Make a real impact with innovative marketing strategies that drive growth.
- Qualifications: Experience in B2P marketing and strong understanding of consumer technology trends.
The predicted salary is between 47000 - 56185 £ per year.
Canon EMEA is looking for a Marketing Strategy Specialist to help shape the future of our business across Europe. This is an exciting opportunity to own the marketing strategy for key customer segments and product portfolios, transforming market insight into innovative campaigns that drive commercial growth and strengthen Canon's position as a market leader.
Working at the heart of a collaborative, international team, you'll develop insight-led marketing strategies, lead the planning of high-profile product launches and lifecycle campaigns, and influence business decisions through data-driven recommendations. From shaping strategic direction to delivering measurable results, you'll play a key role in creating impactful marketing that reaches customers across Europe while helping drive Canon's long-term success.
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you. With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We'll invest in your professional development to help you learn and progress in your role with us. You'll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally. Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Key Responsibilities:
- Own the marketing strategy for your assigned customer segments and product portfolio, developing insight-led plans that drive business growth and support ITCG's strategic objectives.
- Turn market intelligence into action by analysing customer, competitor and industry trends to identify opportunities and shape long-term marketing direction.
- Lead the development and delivery of integrated marketing strategies, product launches, brand campaigns and lifecycle activity that deliver measurable commercial impact.
- Create compelling strategic marketing briefs that align stakeholders, inspire outstanding execution and ensure every campaign is positioned for success.
- Manage end-to-end marketing plans, from strategy and planning through to execution, optimisation and performance measurement.
- Influence and collaborate with senior stakeholders, Product Management, Sales, Marketing teams, National Sales Organisations (NSOs) and agency partners to deliver exceptional customer experiences across Europe.
- Monitor campaign and market performance, using data and insights to continuously optimise marketing effectiveness and respond to changing market conditions.
- Lead cross-functional collaboration, bringing together diverse teams to align priorities, drive innovation and deliver against shared business goals.
- Be the recognised expert for your customer segments and product categories, providing strategic insight, thought leadership and innovative ideas that shape Canon's marketing direction.
- Champion marketing excellence, staying ahead of market, customer and technology trends while continuously developing your expertise to keep Canon at the forefront of marketing innovation.
Salary: Up to 47,000 - 56,185 plus 10% bonus (dependant on experience)
Full time
Posting Date: 2026-07-21
Marketing Strategy Specialist (Pro Video) employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
