Overview
In this role you will own and shape Canon’s European marketing strategy for key customer segments and product portfolios. You’ll transform market insights into innovative, measurable campaigns that drive growth and strengthen Canon’s market leadership. You’ll work within an international team to plan product launches, lifecycle activities, and data-driven initiatives that influence business decisions. This is an opportunity to lead strategic direction and deliver campaigns with real commercial impact across Europe.
Pay / Benefits
- hybrid working (3 days in office, 2 from home)
- flexible hours
- professional development
- 25 days of personal holiday (+5 days purchase option)
- competitive salary and pension
- discount on Canon products (up to 38%)
Responsibilities
- Own the marketing strategy for assigned customer segments and product portfolios, turning insights into growth-focused plans
- Lead development and delivery of integrated marketing strategies, launches, and lifecycle campaigns with measurable impact
- Create strategic briefs that align stakeholders and guide execution
- Manage end-to-end marketing plans from strategy through execution, optimization and performance measurement
- Influence senior stakeholders and cross-functional teams (Product Management, Sales, NSOs, agencies) to deliver exceptional customer experiences across Europe
- Monitor campaigns and market performance; use data to optimize effectiveness and respond to market changes
- Lead cross-functional collaboration to align priorities and drive innovation
- Act as the expert for customer segments and product categories, providing strategic insight and thought leadership
- Champion marketing excellence and keep Canon at the forefront of marketing innovation
Key requirements
- Proven experience developing and delivering B2P marketing strategies in technology, imaging or consumer electronics environments
- Strong commercial and strategic mindset with deep understanding of European consumer markets and trends
- Ability to translate complex products into compelling customer value propositions
- Excellent communication and stakeholder management skills; able to influence senior leaders and cross-functional teams
- Strong interpersonal and cross-cultural skills; proven ability to build trusted relationships across diverse teams and regions
- Commercial acumen with experience managing marketing budgets and optimizing ROI
- Highly organized with the ability to manage multiple priorities in a fast-paced environment
- Good understanding of consumer technology trends in imaging, sensors, optics, image processing and networking
- Demonstrated success delivering integrated campaigns that drive awareness, engagement, consideration, purchase intent and growth
- Experience developing customer value propositions for differentiating products
- Strong communication
- Cross-cultural collaboration
- Stakeholder management
- Data-driven marketing
- Budget management
- Campaign planning and optimization
Marketing Strategy Specialist (Pro Video) in London employer: Canon
Canon is an exceptional employer, offering a dynamic work environment where innovation meets expertise in the graphic arts and production inkjet sectors. With a strong focus on employee growth, Canon provides comprehensive training and development opportunities, alongside a competitive salary and benefits package, including a 20% bonus and car allowance. The collaborative culture encourages problem-solving and customer engagement, making it an ideal place for professionals looking to make a meaningful impact in their field while enjoying the flexibility of a UK-based role with occasional travel.
