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- Tasks: Create engaging product copy and collaborate with teams to enhance online shopping.
- Company: Join Canon, a leader in imaging solutions, committed to sustainability and inclusivity.
- Benefits: Enjoy hybrid working, generous holidays, private healthcare, and discounts on Canon products.
- Why this job: Be part of a diverse team in an innovative environment that values your growth.
- Qualifications: Strong writing skills, experience in copywriting, and a passion for e-commerce are essential.
- Other info: Work in a vibrant HQ with over 50 nationalities and excellent transport links.
The predicted salary is between 31900 - 39800 £ per year.
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We’re looking for a creative and detail-oriented E-Commerce Copywriter to write and manage the creation of copy content for the EMEA E-commerce sites that drives conversions and enhances the online shopping experience. You’ll collaborate with marketing, legal, and design teams to ensure brand consistency and SEO best practices across all digital touchpoints.
What we give
With Canon, you\’ll get the support and encouragement you need to grow, from people who share your ambition. We\’ll invest in your professional development to help you learn and progress in your role with us. You\’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly.
At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally.
Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Do you match with this role? Do not hesitate and apply! You will be part of an energetic and innovative environment with more than 50 different nationalities at our EMEA HQ at Stockley Park.
Salary: between £37,931 and £44,625 dependent on experience plus 10% bonus.
Here are some of the benefits we offer at Canon to support our employee’s wellbeing:
• Annual Bonus and annual pay review
• Hybrid working – 3 days in the office and 2 days from home.
• Flexible core hours – starting anytime between 07:30am and 10am and finishing any time after 16:00, providing the standard 7.5 hours have been worked.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
• Generous Pension Scheme
• Private Healthcare and wider medical plan
• Up to 38% Discount on Canon products
• Flexible benefits policy
• Free parking on site
• Excellent Subsidized restaurant
• Highly Subsidised Costa Coffee on site
• Multi-Faith room
• Discounted rates at Nuffield Health Gym
• Partnership with Mental Health First Aid UK with a network of mental health champions
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus
• Learning & Development Opportunities
What we ask
- Write clear, concise and accurate product copy that not only reflects a strong awareness of what the customer needs to know, but demonstrates credible brand and product knowledge whilst maintaining the Canon tone of voice.
- Proofread copy content produced across the department (including freelance writers’ work), to ensure consistency and adherence to brand voice guidelines.
- Liaise with multiple stakeholders- consulting Product Marketing, Legal, IP and Environmental teams as appropriate
- Upload all approved copy on to the e-commerce and Digital Asset Management (DAM) systems. Edit copy content directly on the e-commerce platform, as needed.
- Demonstrate a proactive approach to work, showing initiative, suggesting ideas to continuously improve the quality of product copy and increase efficiencies within the team and department.
- Generate ideas for and produce engaging editorial content.
- Work with freelance copywriters- briefing and reviewing their work.
- Work with in-house designers to write engaging copy within defined character length limits.
You will need
- A keen writer with media or journalism qualifications or equivalent relevent experience
- Extensive experience in copywriting. Writing for e-commerce sites would be advantageous
- Strong creative writing skills and ability to adopt and develop the brand tone of voice
- Experience of producing brand voice guidelines
- Excellent grammar, spelling and punctuation
- Capable of managing multiple projects and meeting tight deadlines
- Some experience of working with content management and e-commerce systems. Training will be provided
- Experience of working alongside designers to produce copy content within defined character counts
- Experience of working with multiple stakeholders such as Product teams, Legal, IP and Environmental teams
- Proven experience of the generation of ideas for, and creation of, engaging editorial content
- An interest in photography would be advantageous
- Experience of working in a multi-cultural team
- Basic knowledge of HTML will be advantageous
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E-Commerce Copywriter employer: Canon
Contact Detail:
Canon Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Copywriter
✨Tip Number 1
Familiarise yourself with Canon's brand voice and tone. Read through their existing product copy and marketing materials to understand how they communicate with their audience. This will help you align your writing style with their expectations.
✨Tip Number 2
Showcase your understanding of SEO best practices. Be prepared to discuss how you can optimise product descriptions for search engines while still engaging the reader. This knowledge is crucial for driving conversions on e-commerce sites.
✨Tip Number 3
Highlight any experience you have working collaboratively with cross-functional teams. Since the role involves liaising with marketing, legal, and design teams, demonstrating your ability to communicate effectively and manage multiple stakeholders will set you apart.
✨Tip Number 4
Prepare a portfolio that includes examples of your e-commerce copywriting. If possible, include pieces that demonstrate your ability to write engaging product descriptions and editorial content, as this will give us a clear idea of your skills and creativity.
We think you need these skills to ace E-Commerce Copywriter
Some tips for your application 🫡
Understand the Role: Before you start writing, make sure you fully understand the responsibilities and requirements of the E-Commerce Copywriter position. Tailor your application to highlight how your skills and experiences align with what Canon is looking for.
Showcase Your Writing Skills: Include samples of your previous copywriting work, especially any experience related to e-commerce. Make sure these samples reflect your ability to write clear, concise, and engaging content that aligns with a brand's tone of voice.
Highlight Collaboration Experience: Since the role involves liaising with multiple stakeholders, emphasise your experience working in teams. Mention specific instances where you collaborated with marketing, legal, or design teams to achieve a common goal.
Proofread Your Application: Ensure your application is free from grammatical errors and typos. This is crucial for a copywriting role, as it demonstrates your attention to detail and commitment to quality. Consider asking a friend to review your application before submission.
How to prepare for a job interview at Canon
✨Showcase Your Writing Skills
As an E-Commerce Copywriter, your writing ability is paramount. Bring samples of your previous work that demonstrate your creativity and adherence to brand voice. Be prepared to discuss your writing process and how you tailor content for different audiences.
✨Understand the Brand
Familiarise yourself with Canon's products and brand values before the interview. This will help you articulate how you can contribute to maintaining their tone of voice and enhancing the online shopping experience through your copy.
✨Prepare for Collaboration Questions
Since the role involves liaising with various teams, be ready to discuss your experience working collaboratively. Think of examples where you've successfully worked with marketing, legal, or design teams to achieve a common goal.
✨Demonstrate Proactivity
Canon values initiative and continuous improvement. Prepare to share instances where you've suggested ideas or implemented changes that improved processes or content quality in your previous roles.
