At a Glance
- Tasks: Lead the CRO strategy and enhance digital customer experiences across various platforms.
- Company: Join Canon, a leader in technology with a focus on innovation.
- Benefits: Enjoy health insurance, paid time off, and professional development opportunities.
- Other info: Open to candidates requiring a work visa; great team collaboration awaits!
- Why this job: Make a real impact on digital marketing and customer engagement in a dynamic environment.
- Qualifications: 3+ years in digital marketing or CRO, strong analytical skills, and A/B testing proficiency.
The predicted salary is between 35100 - 42900 £ per year.
CRO Senior Specialist at Canon.
About the role
In this position, you will manage the Digital Conversion Rate Optimization (CRO) program for the EMEA ITCG division.
Your responsibilities will cover various digital platforms, such as e-commerce websites, brand sites, Amazon, mobile applications, email campaigns, and paid media landing pages.
You will promote a testing culture, develop effective A/B and multivariate testing strategies, and work towards enhancing website conversion rates and customer engagement throughout the ITCG digital landscape.
- Key facts
- Location: Hillingdon, Uxbridge
- Engagement: Full-time
- Team: ITCG Digital
What you'll do
- Lead the development and execution of the CRO strategy across all ITCG digital channels.
- Analyze data and insights to identify opportunities for improving conversion rates and customer experience.
- Collaborate with cross-functional teams to implement testing initiatives and monitor their impact on performance.
- Establish and maintain best practices for testing methodologies and reporting.
Requirements
- A minimum of 3 years of experience in digital marketing or conversion rate optimization.
- Proficiency in A/B testing and multivariate testing techniques.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Familiarity with tools such as Google Analytics, Optimizely, or similar platforms.
- Excellent communication skills and the ability to work collaboratively with diverse teams.
- Nice to have
- Experience in e-commerce or digital marketing within the technology sector.
- Knowledge of user experience (UX) principles and website design.
- Familiarity with SEO and paid media strategies.
Skills & tools
- Google Analytics
- A/B testing tools (e. g., Optimizely)
- Data visualization tools (e. g., Tableau, Power BI)
- Email marketing platforms
- Practical notes
This position is open to candidates who require a work visa.
- Benefits include health insurance, paid time off, and opportunities for professional development.
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CRO Senior Specialist employer: Canon
Canon is an exceptional employer that fosters a collaborative and dynamic work environment in Glasgow, where employees are encouraged to excel in their roles as Commercial Print Field Technicians. With a strong emphasis on professional development and a commitment to high-quality service, Canon offers its team members ample opportunities for growth and advancement while ensuring a supportive culture that values teamwork and customer satisfaction.
