Digital Marketing & Web Professional in Uxbridge

Do you have the skills and ambition to take your digital marketing career to the next level? Are you looking for a role where your ideas are valued and your impact is visible? In this role, you'll join a dynamic team delivering omni-channel digital campaigns that drive engagement, build brand presence, and generate high-quality leads. As our Digital Marketing & Web Professional, you'll play a key role in managing and optimising our online presence – spanning website development and content – while ensuring our Canon UK & Ireland digital platforms remain impactful, up to date, and performance-driven.

Responsibilities

• Webpage scope and management
• Translate stakeholder briefs into effective landing pages that drive brand awareness and demand generation.
• Develop and manage content aligned to brand guidelines, ensuring strong design, clear messaging, and seamless lead capture.
• Own and maintain key B2B CUK&I webpages (including homepages), ensuring content is accurate and up to date in collaboration with the wider marketing team.
• Localise and deliver EMEA content for the UK market.
• Manage day-to-day website updates, including implementation, SEO checks, user journeys, and performance optimisation.
• Participate in web and operations meetings with Canon Europe and NSOs, sharing key updates with CUK marketing.
• Build strong relationships with stakeholders and management.
• SEO (Search Engine Optimisation) & Generative AI Optimisation (GEO)
• Plan and implement SEO/GEO strategies to optimise all B2B digital content and landing pages.
• Create and manage CTA gating using internal tools and integrate into landing page briefs.
• Conduct keyword research and performance analysis to identify optimisation opportunities.
• Use Google Analytics and Looker Studio to monitor performance and recommend improvements.
• Work with project owners and stakeholders to implement SEO/GEO best practice.
• Analyse campaign performance to drive insights and maximise ROI.
• Monitor competitor activity and search rankings to inform optimisation strategies.
• Digital marketing knowledge
• Create and manage Eloqua campaign canvases to deliver seamless user journeys and ensure accurate tracking and performance measurement.
• Build and optimise HTML emails in Eloqua, applying best-practice design and marketing insight to enhance engagement and effectiveness.
• Create and manage Eloqua landing pages for closed events and campaign activity outside the main website.
• Develop and implement campaign tracking mechanisms, including UTM parameters, QR codes, and vanity URLs.
• Stay up to date with digital trends, tools, and technologies to continuously enhance campaign performance.
• Promote adoption of new digital strategies and best practices across stakeholders.
• Analysis and improvement
• Analyse performance metrics and collaborate with the team to identify improvements.
• Provide regular reporting against objectives and offer guidance to support marketing best practice.

Qualifications

• Strong interest in digital marketing and emerging technologies.
• Excellent written and verbal communication skills.
• High attention to detail and accuracy.
• Ability to work independently and collaboratively.
• Strong organisational and prioritisation skills across multiple projects.
• Creative thinking and problem-solving ability.
• Knowledge of Google Analytics.
• Proactive, self-motivated approach with accountability for delivery.
• Ability to adapt in a changing environment.
• Discretion when handling sensitive information.

Experience Required

• Previous experience of delivering multichannel digital marketing campaigns, ideally in a B2B environment.
• Understanding of website management, SEO, paid social, and paid search.
• Marketing qualification preferred but not essential.

Canon Core Behaviours

• Drive for results.
• Focus on the Customer.
• Take ownership and accountability.
• Act as a team player.
• Shows courage and conviction.
• People orientated.
• Caring for self and others.

Salary £35,308 - £44,654 (dependent On Experience)

About Us

At Canon, we've been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we're driven by bold ideas, collaboration, and a commitment to making a positive impact. We're proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good. We welcome applicants from all communities and backgrounds.

Why Join Us?

• Be part of a diverse, energetic team, joining 50+ nationalities at our Stockley Park Head Office.
• Enjoy hybrid working (3 days in office, 2 from home).
• Benefit from flexible hours, professional development, and a wide range of perks.
• Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase.
• Access a competitive salary, benefits, a generous pension scheme and up to 38% discount on Canon products.
• Be part of a company that values sustainability, inclusion, and your personal growth.
• Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site.

If you are ready to make an impact – we'd love to hear from you.