Customer Marketing & Business Development Specialist (12 month FTC) in Uxbridge

Canon UK are looking for a Workspace Customer Acquisition & Business Development Specialist. In this role you will be working within the Document Print & Solutions (DP&S) marketing department. You will own the development and delivery of key customer propositions that maximise relevance and awareness of Canon’s award-winning print, information management and IT security services portfolio within the Commercial customer segments.

Responsibilities

• Develop targeted demand generation campaigns across digital channels like social media, email, SEO, and paid ads to support the business growth objectives, especially for Net New market segments and verticals.
• Prospecting the proposed markets to identify sales opportunities, analysing market data and trends to refine acquisition strategies and improve ROI. This includes hardware and solutions (IM & IT Services).
• Identify relevant vertical channels for growth, develop local vertical value propositions, build a customer and/or accounts target list for new products and/or sales channels, align propositions to target accounts and implement marketing activation plan to support sales growth.
• Produce a Go To Market strategy – aligned with sales & product marketing - for new products and/or new sales channels, localising our value proposition, identifying the target audience and creating an activation plan.
• Collaborate with sales, product, and marketing operations teams to align messaging and ensure a seamless customer journey for each of product portfolio.
• Develop and execute customer-focused campaigns and events to boost engagement, loyalty, and retention with our existing customers.
• Build relationships with existing and potential customers, guiding them through the funnel from awareness to conversion.
• Create content and communications—like newsletters, webinars, case studies, blogs, advertising, social media posts—that highlight customer success, promote brand & product advocacy, specifically with the local trade associations and in selected trade press.

Qualifications

• A Marketing qualification is preferred.
• Excellent communication and presentation skills, with a passion for storytelling and modern marketing.
• At least 2 years' experience delivering customer marketing programmes and developing propositions for particular segments (vertical, persona etc.).
• A proven track record of delivering commercial success, leads and campaign ROI within a B2B marketing environment.
• Project and event management experience.
• An ability to identify actionable insights from customer data, trends and interactions that can be used to augment proposition cut through and effectiveness, and new business opportunities.
• A collaborative working style and team mentality to engage your sales and marketing colleagues in the development and implementation of programmes.
• A full driving license required as some travel will be expected.

Canon Core Behaviours

• Drive for results
• Focus on the customer
• Take ownership and accountability
• Act as a team player
• Shows courage and conviction
• People Oriented
• Caring for self and others

Further Information

• Location – Canon (UK) Ltd, 4 Roundwood Ave, Stockley Park, UB11 1AF
• Hybrid working - 3 days in the office, 2 days from home
• Salary Up To £48,963 depending on experience

Benefits

• Learning & Development – As a Company that encourages continuous learning you will always have resources and support available.
• Work & Home Life Balance – We support with a minimum of 25 days holiday per year, holiday purchase and a flexible working policy.
• Diversity – with more than 50 nationalities at our state of the art EMEA HQ in Stockley Park you will be part of an organisation that delivers on a global scale, striving to create a diverse and empowered workforce that reflects the communities we serve.
• Health & Wellbeing – Free private healthcare, an Employee Assistance Programme, partnership with Mental Health First Aid UK with a network of mental health champions and discounted rates to Nuffield Health Gym.
• Employee discount – Up to 38% off products from our Canon store.
• Some other Benefits – Generous Pension Scheme, Canon Awards, Discount cards, Cycle to Work scheme and Charity volunteer days.
• Great public transport links (Elizabeth Line and Stockley Park shuttle bus), free onsite parking, subsidised onsite restaurant and Costa Coffee.