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For Companies At a Glance
- Tasks: Lead customer and trade marketing strategies to drive sales and enhance brand presence.
- Company: Join Canon, a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, 25+ days holiday, and competitive salary.
- Why this job: Make a real impact in a role that values creativity and collaboration.
- Qualifications: Experience in CRM, retail, or channel marketing with strong data-driven skills.
- Other info: Great transport links and a commitment to sustainability and personal growth.
The predicted salary is between 40800 - 68000 £ per year.
Locations: Canon Europe Limited, Uxbridge, MID, UB11 1ET, GB
About Us
At Canon, we’ve been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we’re driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We’re proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links- Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you’re visionary, innovative, and ready to make an impact – we’d love to hear from you. With Canon, you'll get the support and encouragement you need to grow from people who share your ambition. We’ll invest in your professional development to help you learn and progress in your role with us. You’ll find leaders who give you the freedom to explore new things and a team where knowledge is shared openly. At Canon we have a clear vision: to be committed to creating a more inclusive and equitable culture where employees are valued and can thrive personally and professionally. Canon also has a strong commitment to sustainability, encompassed by our Kyosei philosophy of living and working together for the common good, focused on reducing our environmental impact and creating opportunities to make positive social contribution.
Job Description
The Customer & Trade Marketing Manager leads the strategy and execution of customer, retail and channel marketing across B2C, B2B and B2P audiences. The role drives sales, strengthens brand presence, and delivers best in class customer experiences across CRM, loyalty, retail environments and marketing automation.
Responsibilities
- Shape and deliver the retail/channel strategy aligned with commercial and marketing priorities.
- Use data, insights and sales performance to guide segmentation, investment and prioritisation.
- Partner with Marketing, Product, Sales, sales organisation and agencies to execute high-impact retail programmes.
- Lead retail learning & engagement to uplift capability across markets.
- Ensure best-practice sharing and consistent execution across the EMEA channel community.
- Own the customer engagement vision across CRM, App and Community.
- Develop lifecycle, retention and loyalty strategies for B2C, B2B and B2P.
- Drive trigger-based journeys, personalisation and continuous optimisation through data & analytics.
- Manage CRM platforms and ensure strong KPI tracking for acquisition, retention and engagement.
- Build and execute the B2B marketing automation roadmap.
- Strengthen lead capture, scoring, routing and qualification in close partnership with Sales, Digital and Operations.
- Standardise lead management processes across markets and improve conversion through targeted automation.
- Establish clear dashboards for lead performance, pipeline impact and ROI.
- Own the marketing automation roadmap and evolve personalisation and lifecycle capabilities.
- Improve platform integration, workflows and data activation across CRM, email builder, CDP and engagement tools.
- Drive governance, best practices and adoption across teams and markets.
Measurement & Reporting
- Define a unified measurement framework for retail, CRM, engagement and channel activities.
- Standardise KPIs and reporting in partnership with Analytics, DSO and Finance.
- Establish a clear monthly/quarterly cadence with actionable insights for leadership.
Leadership & Partner Management
- Lead, coach and develop a high-performing team of specialists.
- Oversee agency relationships (CRM, creative, email-builder and promotions), ensuring quality, value and performance.
- Manage budgets across retail and customer engagement, ensuring ROI and commercial rigour.
- Build strong cross-functional relationships and ensure alignment to business priorities.
What you bring
- Experience in customer, retail, channel or CRM/engagement marketing.
- Strong understanding of lifecycle marketing, loyalty, and/or B2B marketing automation.
- Data-driven mindset with the ability to translate insight into action.
- Stakeholder management skills and proven cross-functional leadership.
- Commercial acumen, prioritisation skills and the ability to manage multiple strategic programmes.
Qualifications
Skills and knowledge required:
- Leader mindset
- CRM, Martech
- Retail and Channel marketing management experience
- Public speaking
- Project and budget Management
Experience required:
- Ability to create and sell a vision
- Strategic thinking
- Customer and data insight
- Strong data literacy; ability to translate insights into action
- CRM and MarTech expertise
- Analytics and measurement
- CRM, lifecycle and engagement marketing
- Stakeholder influence & collaboration
- Leadership & team development
- Operational excellence
- Change leadership
Canon Leadership Principles
- Inspires a shared vision
- Is courageous and has conviction
- Ensures delivery of the outcome
- Understands the customer
- Drives growth and innovation
- Inspires and motivates others
- Collaborates building trust-based relationships
- Develops self, others and the organisation
Job Family: Marketing General
Salary: up to £68,186 (dependant on experience) plus 10% bonus potential
Customer CRM & Trade Marketing Manager in Uxbridge employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer CRM & Trade Marketing Manager in Uxbridge
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Canon's values and recent projects. Show us you’re not just another candidate, but someone who truly gets our mission and culture.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Customer CRM & Trade Marketing Manager role. We want to see your passion and expertise shine through.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Customer CRM & Trade Marketing Manager in Uxbridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer CRM & Trade Marketing Manager role. Highlight relevant experience in customer engagement, retail marketing, and data-driven strategies. We want to see how your skills align with our vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to Canon's mission. Be genuine and let your personality come through – we love that!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've driven growth or improved customer experiences in previous roles. Numbers speak volumes!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s super easy and ensures your application gets to the right people. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Canon EMEA
✨Know Your Stuff
Before the interview, dive deep into Canon's values and mission. Understand their commitment to sustainability and how it aligns with your own values. Be ready to discuss how your experience in customer and trade marketing can contribute to their goals.
✨Showcase Your Data Skills
Since the role requires a data-driven mindset, prepare examples of how you've used data to drive marketing strategies in the past. Bring specific metrics or case studies that demonstrate your ability to translate insights into actionable plans.
✨Engage with Their Culture
Canon prides itself on its diverse and inclusive culture. During the interview, share experiences that highlight your ability to work collaboratively in diverse teams. Show them you’re not just a fit for the role, but also for their company culture.
✨Ask Insightful Questions
Prepare thoughtful questions that show your interest in the role and the company. Inquire about their current challenges in CRM and marketing automation, or ask how they measure success in their retail strategies. This demonstrates your proactive approach and genuine interest.