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- Tasks: Shape and execute innovative marketing strategies for Canon's consumer print and photo segments.
- Company: Join a leading tech company known for its creativity and innovation.
- Benefits: Competitive salary up to ÂŁ56,185 plus a 10% bonus, with great career growth.
- Other info: Collaborative environment with opportunities to work cross-functionally and develop your skills.
- Why this job: Make a real impact on marketing initiatives that drive Canon's success across Europe.
- Qualifications: Experience in marketing strategy and a passion for consumer products.
The predicted salary is between 56185 - 56185 ÂŁ per year.
The Marketing Strategist Specialist plays a pivotal role in shaping and executing Canon’s marketing strategy across Europe for defined customer segments and product/service categories. Acting as a subject matter expert, the role is responsible for driving insight‑led planning, developing robust marketing strategies, and leading the creation and delivery of master briefs for product launches and lifecycle campaigns. Through cross‑functional collaboration, stakeholder engagement, and end‑to‑end plan ownership, the role ensures that marketing initiatives are aligned with business objectives, deliver measurable impact, and support Canon’s long‑term growth and leadership in the market.
Responsibilities
- Act as the subject‑matter expert for assigned customer segments and product/service categories – 80% Print, 20% Photo.
- Define marketing direction, strategy, and objectives in alignment with business goals and the ITCG MTP process.
- Recommend strategic projects and activities for inclusion in the MTP.
- Collaborate with the Marketing Director and Marketing Managers to secure central deployment and implementation plans.
- Monitor performance and adjust plans to reflect market volatility and evolving business needs.
- Lead annual ITCG situation analysis, collaborating with Sales, PM and SMEs.
- Analyse the 5Cs and evaluate past marketing performance.
- Turn insights into strategic, actionable marketing recommendations.
- Develop customer‑ and solution‑centric marketing strategies aligned to business goals.
- Define objectives, KPIs and success measures.
- Provide strategic direction based on market insight, product knowledge and customer needs.
Marketing Strategy Specialist - Consumer Print/Photo employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Strategy Specialist - Consumer Print/Photo
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand Canon's marketing strategies and be ready to discuss how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it aligns with the role of Marketing Strategy Specialist. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Marketing Strategy Specialist - Consumer Print/Photo
Some tips for your application 🫡
Know Your Stuff: Make sure you understand the role of a Marketing Strategy Specialist. Dive into Canon’s marketing strategies and think about how your experience aligns with their needs. Show us that you’re not just applying for any job, but that you’re genuinely interested in this position!
Tailor Your Application: Don’t just send a generic CV and cover letter. Customise your application to highlight your relevant skills and experiences that match the job description. We want to see how you can contribute to shaping Canon’s marketing strategy!
Showcase Your Insights: Since the role involves driving insight-led planning, include examples of how you've used data and insights to inform your marketing strategies in the past. We love seeing candidates who can turn numbers into actionable recommendations!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it shows us that you’re proactive and keen to join our team!
How to prepare for a job interview at Canon EMEA
✨Know Your Stuff
Make sure you brush up on Canon's products and services, especially in the Print and Photo categories. Being able to discuss specific features and how they meet customer needs will show that you're not just familiar with the brand but also passionate about it.
✨Showcase Your Strategic Thinking
Prepare examples of past marketing strategies you've developed or contributed to. Be ready to discuss how you identified insights, set objectives, and measured success. This will demonstrate your ability to think critically and align marketing initiatives with business goals.
✨Engage with Stakeholders
Think about how you’ve collaborated with different teams in previous roles. Be prepared to share stories about how you’ve engaged stakeholders and ensured alignment on marketing projects. This will highlight your teamwork skills and your understanding of cross-functional collaboration.
✨Adaptability is Key
Given the fast-paced nature of marketing, be ready to discuss how you've adapted strategies based on market changes or performance data. Show that you can pivot when necessary and keep marketing initiatives relevant and impactful.