At a Glance
- Tasks: Drive marketing and business development for Canon's office products across EMEA.
- Company: Join a diverse team at Canon, a leader in B2B technology.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive salary.
- Other info: Be part of a company that values sustainability and personal growth.
- Why this job: Shape the future of printing solutions and make a real impact.
- Qualifications: Experience in B2B tech marketing and strong communication skills.
The predicted salary is between 60000 - 63000 £ per year.
Drive the growth of Canon’s office hardware and services portfolio across EMEA by leading the end-to-end marketing and business development agenda. This role is pivotal in shaping how we position and bring to market our printing and scanning solutions—enabling the Integrated Printing & Services Group (IPSG) to accelerate commercial performance and customer value. Working at the heart of Canon’s B2B organisation, you will collaborate closely with Sales and Marketing leaders across National and Regional Sales Organisations. Acting as a strategic connector, you will translate central strategy into compelling local value propositions, enabling impactful go-to-market execution, product launches, and sales activation at scale. As part of the IPSG Corporate & Public Marketing team, you will also play a key role in designing and delivering integrated, segment-led marketing programmes. By aligning the full portfolio to industry-specific needs, you will strengthen market positioning, drive demand, and deliver measurable business results.
Responsibilities
- Facilitate the full office device portfolio life‑cycle marketing with a focus on creating total business value propositions that leverage the entire product range.
- Be an evangelist by clearly understanding and promoting how our technology adds value to customers and partners alike.
- Drive portfolio awareness and education into the sales channels through the NSOs/RSOs by creating engaging content about the benefits of our technology.
- Manage and update marketing and sales tools such as Web portals, webinars, video, podcasts and white papers to ensure maximum impact.
- Work with Sales and Marketing functions as a subject‑matter expert to execute relevant vertical‑specific initiatives.
- Lead the marketing and business development of new product launches and ensure GTM readiness addressing the whole value chain from direct and indirect sales through to customers, working in alignment with the wider product management and commercial team.
- Orchestrate the creation of new product collaterals and assets, working with the wider Marketing function.
- Drive L&D programmes for new products.
- Work closely with other regions to define global product business launch and marketing initiatives, and leverage expertise from other Canon entities worldwide.
- Gather and apply market insights—the voice of the market, sales channels and customers—to feed into future technology development.
- Monitor and analyze competitors’ activities, messaging, technology, portfolio, pricing, etc.
- Act as a key liaison between European HQ and National/Regional Sales Offices to support sales and support business on a daily basis in a business‑development remit for the portfolio area of competency.
- Act as key liaison with Office Business Planning & Admin to drive close collaboration and synergies.
- Act as point of contact with CINC for product marketing.
- Own and drive specific IPSG portfolio integrated marketing propositions, with particular focus on proposition development, sales enablement and market awareness for vertical/industries marketing.
Qualifications
- Professional background in B2B technology marketing with whole life‑cycle product and customer marketing experience.
- Experience with holistic go‑to‑market readiness and varying channel needs.
- Strong presentation and communication skills.
- Ability to build value propositions and integrate products, software and services to deliver customer value for specific market segments.
- Good understanding of B2B sales channels and commercial models.
- High accuracy, attention to detail, organization, effective planning.
- Negotiation and stakeholder influence skills.
- Ability to gather and apply market insights, form and apply strategic thinking.
Canon Core Behaviours
- Drive for results
- Focus on the customer
- Take ownership and accountability
- Act as a team player
- Show courage and conviction
- People oriented
- Caring for self and others
Benefits
- Be part of a diverse, energetic team joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of holiday purchase
- Access a competitive salary, wide‑ranging benefits, a generous pension scheme, and up to 38% discount on Canon products
- Improvement and growth opportunities within a company valuing sustainability, inclusion, and personal growth
- Excellent transport links: Elizabeth Line and Stockley Park shuttle bus; free parking on site
Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in London employer: Canon EMEA
Canon is an exceptional employer that fosters a dynamic and inclusive work environment, bringing together over 50 nationalities at our EMEA HQ. With a strong emphasis on professional development, flexible working hours, and a generous benefits package, including a competitive salary and substantial discounts on Canon products, we empower our employees to thrive both personally and professionally. Join us to be part of a team that values sustainability, innovation, and collaboration, while enjoying excellent transport links and a supportive culture that prioritises growth and well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with Canon employees on LinkedIn. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching Canon's products and services. Understand their market position and be ready to discuss how you can contribute to their growth. Show them you mean business!
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Product Marketing & Business Development Specialist. Highlight your experience in B2B tech marketing and how you can drive results.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Canon team.
We think you need these skills to ace Product Marketing & Business Development Specialist - Office Products (FTC - Maternity Cover) in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing & Business Development Specialist role. Highlight your experience in B2B technology marketing and how it aligns with Canon's goals. We want to see how you can drive growth and create value propositions!
Showcase Your Skills:Don’t hold back on showcasing your strong presentation and communication skills. Use specific examples from your past experiences that demonstrate your ability to build compelling value propositions and integrate products effectively. We love a good story!
Research and Reflect:Take some time to research Canon’s office hardware and services portfolio. Reflect on how your insights into market trends and competition can contribute to our team. We appreciate candidates who show they understand our business landscape!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Canon EMEA
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand Canon's office hardware and services portfolio. Familiarise yourself with their printing and scanning solutions, and be ready to discuss how these products can add value to customers. This will show your genuine interest and expertise in the role.
✨Prepare for Strategic Discussions
Given the role's focus on translating central strategy into local value propositions, think about how you would approach this. Prepare examples of how you've successfully developed marketing strategies in the past, especially in a B2B context. Be ready to discuss how you would drive go-to-market execution and product launches.
✨Showcase Your Collaboration Skills
This position requires close collaboration with Sales and Marketing leaders. Be prepared to share experiences where you've worked effectively in a team, particularly in cross-functional settings. Highlight your ability to act as a strategic connector and how you've facilitated communication between different departments.
✨Demonstrate Market Insight
The role involves gathering and applying market insights, so come prepared with knowledge about current market trends and competitor activities in the B2B technology space. Discuss how you've used market insights in previous roles to inform product development or marketing strategies, showcasing your analytical skills.
