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For Companies At a Glance
- Tasks: Shape Canon's brand through media relations and compelling storytelling.
- Company: Join a global leader in imaging and innovation with a diverse culture.
- Benefits: Enjoy hybrid working, flexible hours, and a competitive salary with perks.
- Why this job: Make an impact in a fast-paced environment while collaborating with creative minds.
- Qualifications: Experience in PR, journalism, or marketing; strong writing and media relations skills.
- Other info: Be part of a team that values sustainability and personal growth.
The predicted salary is between 32000 - 44000 £ per year.
A proactive and strategic PR Specialist to join our EMEA Marketing team. This role is instrumental in shaping Canon's brand reputation across the region through impactful media relations, compelling storytelling, and integrated PR campaigns. You will collaborate with internal stakeholders and external partners to drive visibility, thought leadership, and engagement across diverse EMEA markets to proactively support our ITCG/Imaging strategy across our broad range of B2B, B2P and B2C customers.
Responsibilities
- Media Relations & Press Office Management: Build and maintain strong relationships with journalists, editors, key opinion leaders, and digital influencers across EMEA. Act as the first point of contact for ITCG media enquiries, ensuring timely and accurate responses. Proactively pitch stories to secure high-quality media coverage in priority markets.
- Press Releases & Content Creation: Craft compelling press releases, media pitches, bylines, and thought leadership content that reflect Canon's tone of voice and business priorities. Ensure centrally produced content is easily adaptable and actionable for National and Regional Sales Offices (N/RSOs).
- Product Launches & Campaign Support: Partner with Product Marketing and Marketing strategy team to plan and execute PR activities for new product launches and integrated marketing campaigns. Drive media engagement and coverage around key product and innovation milestones.
- Crisis & Reputation Management: Collaborate with Corporate Communications to prepare and manage communications for sensitive issues and incidents. Advise senior stakeholders on messaging, media handling, and reputational risk mitigation.
- Stakeholder & Agency Management: Manage relationships with PR agencies, freelancers, and internal stakeholders to deliver high-impact campaigns. Oversee PR budgets and ensure efficient use of resources with measurable ROI.
- Event & Sponsorship PR: Lead PR activation at Canon-hosted and industry events, including media briefings, press kits, and on-site support. Maximise earned media opportunities around sponsorships and strategic partnerships.
- Digital & Social Media Integration: Align PR efforts with digital marketing and social media strategies to amplify reach and engagement. Leverage influencers, digital opinion leaders, and online media to extend Canon's voice across platforms.
- Monitoring, Reporting & Analytics: Track media coverage, campaign performance, sentiment, and share of voice. Present regular reports and insights to leadership. Support local markets in adapting PR content and campaigns to reflect cultural nuances across EMEA.
Qualifications
- Proactive, detail-oriented, and comfortable in a fast-paced environment.
- Knowledge of imaging, photography, or tech industry trends is a plus.
- Relevant qualification and/or experience in PR, Journalism, Marketing or related field.
- Excellent media relations and pitching skills.
- Ability to balance creative storytelling with data-driven results.
- Confident communicator, with strong influencing skills across levels.
- Highly organised, able to juggle multiple projects.
- Culturally aware and adaptable (Canon is global, so international coordination is key).
- Good at building and maintaining relationships across teams.
- Passion for technology, imaging, and innovation.
Experience
- Strong writing, editing, storytelling and proofing skills (press releases, speeches, social copy).
- Proficiency with media monitoring tools.
- Understanding of SEO, digital PR, and social listening.
- Familiarity with analytics/reporting platforms.
- Agency or in-house experience in Technology, Imaging or Consumer Electronics strongly preferred.
- Proven experience in campaign planning and execution (B2B and B2C).
Canon Core Behaviours
- Drive for results
- Focus on the Customer
- Take ownership and accountability
- Act as a team player
- Shows courage and conviction
- People oriented
- Caring for self and others
Salary
£38,000 - £44,000 per annum, plus 10% bonus (dependent on experience)
About Us
At Canon, we've been inspiring people to capture and share their world for over 85 years. As a global leader in imaging and innovation, we're driven by bold ideas, collaboration, and a commitment to making a positive impact. With a strong presence across EMEA for over 60 years, our regional HQs in London and Amstelveen support operations in 120+ markets. We're proud of our diverse, inclusive culture and our philosophy of Kyosei – living and working together for the common good.
Why Join Us?
- Be part of a diverse, energetic team, joining 50+ nationalities at our EMEA HQ
- Enjoy hybrid working (3 days in office, 2 from home)
- Benefit from flexible hours, professional development, and a wide range of perks
- Minimum of 25 days of personal holiday per year with up to 5 days of available holiday purchase
- Access a competitive salary, wide-ranging benefits, a generous pension scheme and up to 38% discount on Canon products
- Be part of a company that values sustainability, inclusion, and your personal growth
- Great transport links - Elizabeth Line and Stockley Park low-cost Shuttle Bus and free parking on site
If you're visionary, innovative, and ready to make an impact – we'd love to hear from you.
ITCG PR Specialist in London employer: Canon EMEA
Contact Detail:
Canon EMEA Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land ITCG PR Specialist in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like PR Specialist where storytelling and creativity are key. Make it easy for potential employers to see what you can do!
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and be ready to discuss how you can contribute to their goals. Tailor your responses to reflect Canon's values and mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen together!
We think you need these skills to ace ITCG PR Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the ITCG PR Specialist role. Highlight your relevant experience in media relations and storytelling, and show us how you can contribute to Canon's brand reputation.
Show Off Your Writing Skills: Since this role is all about compelling content creation, include samples of your writing. Whether it's press releases or media pitches, let us see your flair for storytelling and how you align with Canon's tone of voice.
Be Proactive in Your Approach: Demonstrate your proactive nature by mentioning any initiatives you've taken in previous roles. We love candidates who take ownership and can juggle multiple projects while driving results.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Canon!
How to prepare for a job interview at Canon EMEA
✨Know Your Canon
Before the interview, dive deep into Canon's brand values, recent campaigns, and product launches. Understanding their tone of voice and business priorities will help you tailor your responses and show that you're genuinely interested in the role.
✨Master Media Relations
Brush up on your media relations skills. Be prepared to discuss how you would build relationships with journalists and influencers. Think of specific examples from your past experiences where you've successfully pitched stories or managed media inquiries.
✨Showcase Your Storytelling Skills
As a PR Specialist, storytelling is key. Prepare to share examples of compelling content you've created, like press releases or thought leadership pieces. Highlight how your writing reflects a brand's voice and engages its audience.
✨Be Ready for Crisis Management Scenarios
Expect questions about crisis and reputation management. Think of a time when you had to handle a sensitive issue and be ready to discuss your approach. This will demonstrate your ability to think on your feet and manage communications effectively.
